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A majority of consumers are multichannel shoppers, meaning that they shop frequently on multiple platforms. The research shows that 42 percent between 42 percent and 73 percent of consumers use multiple platforms during their shopping experience. This shows the necessity to adopt a multichannel approach to sell.

Through selling across different platforms, you'll have the ability to reach clients wherever they are, whether via social media, on e-commerce platforms, or even in retail shops. No matter the size of your business it will enable you to reach a wider audience and boost your earnings.

In this piece we'll discuss the notion of multichannel sales and which channels are suitable for your company and the most effective way to start the multichannel selling procedure.

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