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Sep 7, 2022

Every artist deserves websites that reflect the vision and beauty of their work. Ceramic artist from Vermont Brielle Macbeth Rovito launched her own website, as well as the online shop Dust and Form her first thought was that she required an online e-commerce platform that could give her complete control over how she presented and sold her sculptured works.

"I have looked at different hosting platforms" Brielle told , "and, every time, woos me again--both in simplicity of use as well as in the built-in tools which help me seamlessly translate my overall concept of Dust and Form."

Find out more about how Brielle created her own ceramics business to life by creating an e-commerce website that showcases her own creative vision and keeps her store online running efficiently.

Transform your vision of art into an ecommerce website

In 2019, Brielle was eager to redesign and relaunch her online store "with an entirely new set of work that, at the time was very intimate and intimate."

"I wanted to share my work with people beyond what I was able to reach, yet at a level that would remain at the core of my work," Brielle told . "By the creation of an online catalog, it made it easier to purchase and communication for those ordering."

Building her online store on the platform has allowed Brielle retain control over her ideas to create Dust as well as Form. Crucially, that includes the way her art is displayed and sold. The philosophy behind her web design can be summarized as "simplicity however, it is not easy."

It is important to prioritize high quality images for your website.

What's one key aspect of making a website that can bring any artist's work to existence?

"Imagery," Brielle says. "It's all about image."

This is the path Brielle used when she was creating Dust and Form. "If it's possible, hire other to help you," she says. "I have found that having good individuals who are in my corner is vital to get real feedback and assistance in regards to the way my company's online presence is reflected."

The "design and overall essence" of Brielle's site was realized by "the amazing creatives of Bodega Ltd. as well as the photographers and stylists I worked with , who gave such a vibrant life to my pieces."

"The natural and unhindered surfaces of my ceramics is an essential part of the soft and peaceful designs I strive to make," says Brielle. The same vision of art that is unhindered can be seen by the aesthetics and images of her site.