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Attracting customers from the local vicinity is essential to driving sales as a small business owner. Also, it's crucial to have a strategic approach to get noticed by local customers searching for your business online.
That's where local SEO (search engine optimization) is a factor. Local SEO is the process of making your business visible on local search results. In the event that potential customers within your area search for products or services you offer, your business appears prominently in the search results. This helps your business out-rank rivals and generate more pedestrian traffic.