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Feb 8, 2025

The creation of user-generated material (UGC) assists brands in turning the engagement of consumers into genuine marketing. Instead of being created by an agency or internal the creative department, UGC is an organic, unfiltered, word-of-mouth endorsement from a trusted peer. When done right, UGC marketing strategies can attract new customers, expand connections with customers already in the business, and increase engagement and awareness of your company.