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Social commerce is a crucial means to get customers where they are and make sure that customers remain satisfied. On social media platforms--such as Facebook and Instagram, TikTok, and Pinterest--users can browse brands or groups and with just a few clicks, make an order without having to leave the app.

There's a huge amount of potential revenue available here: In 2024 global revenues of more than $700 billion U.S. dollars were generated through social commerce.

In the next section, we'll take you through the basics of what social commerce is, and what it can offer from the other purchasing categories, such as traditional e-commerce, or social selling, along with some of the benefits as well as tips for newbies.