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Newsletters require a plan and established goals. Your strategy includes knowing how often to mail your newsletter, what content you will include and the reason people are drawn to the brand. Newsletters have a distinct purpose than other emails by being a place to connect with your audience directly and in a personal way. For example, you might use a newsletter to share stories about the people behind the brand or business.

Learn how to define your newsletter's objectives and the best way to begin with an email newsletter.