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While many kids have their first entrepreneurial ventures through selling treats to their friends, Morgan Hipworth took his early interest in food to the next step. Young and innocent, the creator of the famous Australian bakery Bistro Morgan, was able to develop a fascination with food via cooking shows at about seven .

"I saw other youngsters on TV working towards their goals and I was thinking to myself: 'If they're capable of it, then I can also be able to do it,'" Morgan says. Morgan put his faith into the real world "Each weekend, I'd prepare three dinners for family and parents and serve my meals at the dining room table at my parents' home," he says. "I added my client source to the extended members of my family members by providing freshly baked desserts on events like birthdays or other celebrations." In his teens the teen was advised to take samples to the nearby cafe and then was solely responsible for the supply of bakery goods and sweets.

Let customers be part of the story of your brand

"Being adept at telling a story , and then take customers along for the journey is the essential aspect in building a customer database," the author states. "Connection is the top objective, and it's what transforms a one-off customer into a long-term client who will stay with you for long."

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