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Illustration and tattoo artist from Hamburg. Ines Hassler, better known by the name of Frau Ines, thrives with her creativity, her courage, and her local artists community.

"Creative exchange, contacts, and the community factor of the scene are extremely crucial to me, and have had an impact on my career," says Ines. That scene in Hamburg includes creative projects that are run by Ines as well as the local artist's group: Hey Du the artist shop, as well as Ines's tattoo studio. Also, Live Art Club, their "cheerful fresh, cheerful" drawing lessons. "I could not be where I am today if I hadn't been open enough to the opportunities that Hamburg and the people have to provide me during the past couple of months," Ines says.

A prolific artist since an early age, Ines pursued a wide range of different creative fields during her school years before landing on what felt right the field of design. "But after only a few years in the world of agencies," she says, "I realized the fact that I was much more devoted to the work I was doing outside of work hours , and not so much for big clients and brands. So at some point I just had the courage to start my own business working full-time as an artist."

Learn more about the way Ines manages her many projects, how the feedback of customers affects her design choices, and how helps her communicate her personal brand.

Creative variety can be a motivator

"The diversity in my daily routine is what keeps me creative and active," she says. "The worst thing for me is doing nothing different every single day. I enjoy shifting between tasks, working with various individuals, and working towards common targets. So, my job always seems like a pastime."

"But naturally, it's frequently challenging," she acknowledges, "especially during times of epidemics or when several deadlines for different parties get together. It can be extremely stress-inducing and often too much. Here it is up to myself to find an equilibrium."

"In the end, the feeling of self-realization is always the dominant factor," Ines adds. "Sometimes it's still a bit crazy I'm able to call what I do a job. But for me it's not only a job, it's passion."