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The phrase "entrepreneur" is often used to create images of typical small-business proprietors, who were self-employed in brick and mortar shops or the inventors of innovative, world-changing ideas. Nowadays, with millennials as well as Gen Z leading the charge entrepreneurs can range from the lifestyle influencer earning money by promoting their social media accounts through affiliate marketing programs , to the co-founders of a virtual personal financing clinic.

Business ventures that were new and innovative grew in the COVID-19 epidemic and others were born out of necessity and some out of the opportunity presented with the many hours of being in the comfort of their homes. The explosion in online creators across social media has changed the face of business as we have known it.  The most acclaimed report of the company 2023 Outlook: Entrepreneurship and the Creation Class provides exclusive insights on the opinions of consumers about the creation economy, as well as insight into the strategies that every business owner can employ to use creative strategies to grow their businesses in 2023.

What defines the term "entrepreneur?

Traditional entrepreneurs start with the intent to enter into the world of business. Many of them already have a business plan in place for their business venture. They watch emerging business trends to understand when to turn their dream into full-time working.