Make More Profits from Your Email Marketing using MailPoet

Benefits of marketing via email

As per HubSpot the majority of customers check their email every day. Email marketing is an established and reliable method that helps keep customers interested in your company's brand. Email marketing strategies can help you create brand awareness, increase new sales, build loyalty among your customers and keep a sense of trust and credibility for your store.

Marketing via email is also a great way to track your audience's desire to engage in time. It's:

• Measurable: Monitor metrics on your store's dashboard by using MailPoet.
• Testable:Divide audiences into two segments and then alter one part of your email in order to determine which messages are most effective.
• Cost-effective: Some providers, like MailPoet will allow you to start your journey at no cost.
• Targetable: You can segment viewers based upon any aspect that you can choose from.
• It's almost universal Email is readily available and highly accessible, with numerous people keeping their email (and their mobile phone) within reach at all times.
• Timely: Emails can be sent and received at any point of the day with only a little notification.

How to create an email marketing plan

1. Define your goals

In order to make your strategy effective, the goals of your email marketing strategy should be clear, specific and realistic. In other words, you must know exactly what you want to accomplish, who that your strategy will be appealing to, as well as how you'll evaluate your performance and effectiveness.

2. Create subscribers and grow your email list

Encourage shoppers to sign up to receive your emails marketing campaigns by providing a once-off discount, or let the customers know what they'll be receiving in return for signing up for your emails, like sales events as well as special offers. Returning customers can be incentivized with loyalty programs and their relevant communications. In the event of creating incentive programs to new subscribers, make sure you offer something that is useful for the consumer, attractive and exciting, and that you are able to deliver on the promise you made.

3. Choose an email service provider that suits your needs

The majority of email service providers (ESPs) include an email builder to help you create beautiful emails without the requirement of a developer. MailPoet simplifies the process by providing WordPress email templates that offer a good starting from which you can customize for your store. The email editor of MailPoet utilizes a graphic interface that allows you to select and add your store's type, branding, colors, and imagery to a custom or templated email design.

4. Segment your audience

5. Decide on your emails for marketing

What's an email marketing campaign? A campaign can be described as a set of messages on the exact theme or occasioned through a single moment. For example, you might send a series of welcome emails once an shopper signs up as an subscriber. For example, an email marketing campaign could be a short sequence of emails that promote a sale or shop update. They typically come with a starting and end date, unless they're evergreen, where the campaign's goal remains the same even as the content of emails change over time.

6. Automate your emails

Automating your workflow can help you save a lot of hours when you use email to keep in touch with your clients, and it will allow you to add a an individual touch to the interactions. You can, for instance, automate emails for your customers birthdays, abandoned carts and notification of stock levels for your products or an entire email campaign. Automation of email marketing can also guarantee that your customers hear from you on a consistent schedule and won't wait far too long without contacting them.

7. Review your performance and revise your strategy

One of the best things with email marketing is the information it provides. For example, MailPoet's integration with combines the details from your store along with your data on email to give you an extensive image of what your customers are responding to. The success of your campaigns by looking at opening rates, click-throughs and sales attributions.

What is MailPoet?

MailPoet can be described as an email service that is used by more than 600,000 sites. Through MailPoet it is possible to create and send emails to your customers directly from your store's WordPress dashboard using a drag-and-drop visual editor. MailPoet works with Woo to leverage the store's information to create automated marketing campaigns, which can expand your business.

By using MailPoet it is possible to:

• Create and manage email lists.
• Design and create order-based and behavioral segments, and then send them out to the correct people.
• Run email marketing campaigns.
• Customize your store's transaction emails.
• Automate email messages to encourage more sales.

MailPoet provides additional options including integrated analytics, which provide pertinent information about email openings or clicks as well as attributed sales, so you can keep improving your marketing via email with every mailer.

Launch your email marketing strategy by using MailPoet

After you have installed and activated MailPoet on your website the software will guide you through the setup and provide marketing suggestions to grow your business. To take an even more in-depth look, MailPoet's documentation will provide the necessary information.