Make sure these seven top video sharing sites at the very top of your list.

Jan 27, 2023

Websites that share videos play a crucial role of the contemporary marketer's technological stack. It is easy to share video content and create a loyal viewership, communicate with your employees and interact with your audience via live streaming.

Selecting the ideal application for video sharing is among the greatest problems. What bells and whistles are important and which are essential features that you need?

The best way to reach and convert your viewers is to make sure the website you choose to use offers precisely the features you want -- whether that's an advertising-free platform that is able to allow for custom branding, powerful backend analytics to track performance and measure it and seamless integrations with your most successful channels, from Social and CRM.

In order to help you in making the right decision to make the right choice, we'll go over everything that you should know about selecting a suitable video sharing tool, including the top features of each as well as its best customer as well as the possible shortcomings of each tool. In the end you'll be informed about what platform will work best for your brand or business.

Sound good? Let's go!

Before you get started

Begin by taking the pen and paper or you can use the Notes app. Record all of the functions that you're searching for in a platform for sharing videos. There's never a minute thing to consider as this is the platform which will be used to present your brand, product or product to people. This is a good place to begin:

  • Are you able to embed videos?
  • Can it manage a huge library of content?
  • Which social media networks are they integrating with?
  • Do you have the ability to connect with your colleagues on the platform?
  • Aid you in driving (and monitor) the conversion of videos?

When you've got a checklist of what you need to buy, you are able to select the site that meets your requirements effectively.

Make sure to keep these top seven video sharing sites in your mind

1.

It's remiss of us if didn't drink our own champagne right now. It is ideal for creatives or event marketers and filmmakers and video makers. It is because of its full set of tools that can be used for marketing video production and editing, employee communications, and much more.

The channel can be used to conduct sales and marketing videos or internal team communications, as well as to create a subscription-only (OTT) channel.

Important specs

  • Maximum video upload file size of 250GB.
  • Horizontal orientation of video with dimension of 1920 x 1080p.
  • supports almost all video file types including MP4 and MOV, WMV AVI and FLV.
  • Live broadcasts hosted with this software can run for as long as 12 hours. It also allows you to broadcast live on several channels at the same time.
  • It can play high-quality Standard Definition (SD) video in addition to High Definition (HD) videos and 4K video.

It's amazing to use for the things it's great for.

It is ideal to provide your viewers with a high-quality, totally free of ads. It's ideal to be used for:

  • The website is increasing in terms of visitors and brand recognition. Develop a brand-name embeddable video player that it is possible to display videos of high quality on your website. It is also possible to instantly add captions to videos you create with -making your videos more accessible.
  • The process of building your database of interested leads. Lead generation tools allow you to gather not only the names of your customers that are interested in you as well as other information including their area of interests. Furthermore, leads will be automatically synced to leading email marketing platforms such as Mailchimp as well as Hubspot.
  • Converts interested buyers into videos. You can create shoppable video clips that connect to the products featured in the video.

The shortcomings of the video sharing platform

Despite offering exceptional audio and video quality and a full range of video production and distribution tools users have complained that they've been unable to comprehend the pricing options.

The problem is: pricing plans are difficult to understand due to their varied and flexible. In this way, anyone is able to benefit from plans, from small makers to corporations and huge teams -- and use pricing plans that fit the budget of their respective.

2. YouTube

YouTube is an excellent video sharing site that is ideal for marketers and creators. YouTube can be used to reach out to the adults (between 18 and 34) which comprise approximately 68% of the users on YouTube.

The percentage of older people who use YouTube is also steadily rising. The research study even confirms that the number of Americans between the ages of 50 and 64 who utilize YouTube has increased between 70% and 83% in the period from 2019 to 2021. That means that you are able to reach those people via YouTube too.

Important specs

  • The most popular aspect ratio for YouTube video files played on computers is 16:9.
  • YouTube is compatible with the following formats for video files which include MOV, MP4, MPG, AVI MPEG-1 MPEG-2 MPEG4 and WMV.
  • Video orientation: horizonal video for videos with full length and also vertical videos to YouTube Shorts.
  • YouTube videos can be between 15 to 30 minutes. However, verified accounts can upload videos with a duration of more that 15 minutes.
  • YouTube is a high-quality streaming service. Most popular YouTube resolutions for video are 1920x1080p as well as 1280 to 720p. YouTube offers resolutions of as little as 426 x 242p, and as high as 3840x2160 (4K resolution)

It's great for what it's good for.

YouTube is an avenue for sharing videos without cost. Upload video content to all funnel stages and then embed them on your website too.

Let's break down YouTube's use of the following cases:

  • Inspiring brand awareness and community building. Develop videos in order to build an active following. It is also a great way to keep customers loyal through uploading videos about your service that guide your clients on how to utilize the tool (useful to use for SaaS marketing).
  • creating video content throughout the funnel phases. Make use of YouTube to make playlists of videos from different funnel stages. As an example, you could make educational videos for at the top as well as case studies and comparative videos to the middle funnel and also videos to answer queries for interested buyers toward the lowest point of the funnel.
  • offering a wide range of ways to monetize. This one's a use case that applies to creators who possess at least 50k subscribers. It's possible to market your products or develop exclusive content that can be used to cover the costs of an annual subscription.

Video sharing's flaws

With over 150,000 new videos being uploaded each minute it's a lot of content. Besides a creative approach it is essential to show faith in the YouTube SEO process for your videos to get ranked within the results of searches and to increase your audience.

But, you must recognize that the process of creating and growing the content on YouTube plays in the rental space and is not in any way in control.

YouTube doesn't allow branding. This can result in a negative user experience.

As viewers stream YouTube videos on your website as well as visit your website and visit your website, they need to be able to stand up to frequent advertisements. Some tend to not be able to be removed. There is a risk of losing interested viewers. Once they've completed the video, it's YouTube's algorithm to suggest similar videos that are on other channels of their platform. So, it's a way of removing users from your website.

Additionally, the in-built analytics of YouTube don't provide an exhaustive review of the people who are viewing your content. You also can't understand much about the way viewers interact with the video, leaving you with a lack of data to optimize your video creation method.

3. TikTok

TikTok is best for new creators wanting to overcome the getting-started-with-video curve.

It's also a great instrument for marketers and brands dedicated to creating an active community that drives traffic to their videos in long-form.

Make use of it to reach out to an active user base that is in the 18-24 age bracket, which is the biggest portion of the population.

Important specs:

  • The maximum length for videos that can be uploaded to TikTok is 10 minutes.
  • TikTok works with the following video formats such as MP4 and MOV files.
  • The videos you upload must be the maximum of 72 MB on Android as well as 287.6 MB in iOS.
  • TikTok video sizes are 1080x2024 and have an aspect ratio that is comparable to that of a smartphone's screen size 9:16.
  • Preferred video orientation is vertical. The horizontal video format is equally acceptable, however.

With these specifications be aware that this app for video sharing offers a variety of video editing tools in the app. There are a myriad of filters and royalty-free music making it easier to make videos starting with.

What's it great for

TikTok is an excellent platform for brands as well as creators in all industries. In comparison to YouTube, it's relatively young and therefore isn't as popular. It has plenty of room for growth.

The platform isespecially ideal for:

  • Testing of content ideas. Short-form, interactive videos and users which require less cost for production make TikTok an ideal platform to explore ideas.
  • Discover what's in demand for the audiences you'd like to reach. Create videos that explain the best ways to hook viewers by presenting your content and edit the effects, patterns as well as many other things to ensure maximum interest.
  • Sharing top-of-the-funnel content. In this way, you'll be able to draw leads who are interested further down the funnel, in the form of inviting people to look through the lengthy video or visit your website.
  • Collaborating with creators and brands. Marketers are able to collaborate with particular TikTok makers and influencers to gain a wider audience or increase revenue. On the other hand creators have the opportunity to monetize their TikTok presence with opportunities like brand endorsements, sponsorships, or even sponsorships.
  • Engaging your target audience. Activities like duets or challenges help you engage the audience while increasing awareness of your company's image.

Video sharing's flaws

While TikTok could help to improve the exposure of your business and establish a connection to your clients however, it's not ideal by what kind of content you can post.

4. Twitch

Twitch is among the most effective applications for video streaming for marketers who are interested in streaming live, such as broadcasting live classes, as well as live talk show broadcasts.

More than two-thirds of Twitch users have less than 35. Therefore, if your intended audience falls into the 35-35 age range, Twitch is the platform to be.

Important specs

  • The longest time a broadcast can be streamed on Twitch is 48 hours.
  • The resolution of Twitch's videos is 1920 x 1080 pixels.
  • It supports the following file formats for video. It is compatible with the following types of video files such as MOV, MP4 FLV, MOV, AVI and.

What it's great for

Twitch can be helpful in:

  • Engaging with and growing your following in real-time. It gives you the chance to learn more about your audience and develop your content that you believe they'll enjoy.
  • A service that's not quite as competitive TikTok as YouTube. In contrast to the gaming sector, Twitch isn't a fiercely competitive space. This increases the chances for success as long as your target audience is there.

The flaws of video sharing

Like YouTube the live streaming service Twitch is growing on a third-party site. It's possible to embed live streams into your site However, you have no control over where your media is stored.

Twitch isn't the right option if you're trying to modify your live streams or publish live streams in the future.

For creators too, Twitch has a few opportunities to monetize in the period I composed this.

5. Instagram

Another of the most popular video sharing platforms , can be an effective tool for marketing (especially within the retail or DTC space) in addition to creators that want to put their message across to Gen Z which comprise most Instagram users. and Instagram users.

Important specs

  • Instagram Reel length is between 15 and 90 seconds. Live video clips can run up to 4 hours.
  • The aspect ratio for video footage is 9:16, and 1.91:1 with a minimum resolution of 780 pixels.
  • The maximum size of files for longer than 10 minutes video on Instagram is 700 MB. If videos last for more than 60 minutes then the maximum size is 3.6 GB.

It's fantastic for what it's good for.

Similar to TikTok, Instagram is a tool for increasing brand awareness and posting content that is top of the best quality. There are opportunities to earn money for creators is similar too including sponsorships for brands and collaborations with influencers.

We'll take a glance at some of the things that Instagram excels at:

  • Create stories that are interactive. Add stickers, questions and polls in your videos to draw attention from more people to your tale or even increase sales.
  • Encouragement to people to make purchases through Instagram Shopping. By setting up Instagram Shopping, creators and marketers are able to include their items in their posts to encourage buyers to make purchases through the app.
  • The human side of your brand. Use Stories and join live on Instagram to share behind-the-scenes video and much more.

The drawbacks of the platform for sharing videos

The issue isn't so much due to the nature of Stories yet they're not permanent. This means that your videos Stories can disappear in 24 hours If you don't save the story to highlight it on your page.

Reels, the particular video format Instagram prefers at present, Instagram algorithm favors currently does not do much in terms of bringing users to your page. This is what makes Reel content great for brand awareness, but it's not really helpful in promoting transformation of macro - and smaller-sized objects directly.

As with YouTube as well as TikTok the content you post on Instagram is rented and is dependent on the decisions of Instagram algorithm with regard to how it functions.

6. Dailymotion

The majority of Dailymotion users belong to the 25-34 age group, which makes it the perfect video sharing platform that can reach this segment. In contrast to other video sharing platforms, Dailymotion doesn't provide numerous opportunities for independent creators to grow and earning cash from their audience.

Important specs

  • The maximum uploading file for video is 2GB , and the duration of uploading time is 60 minutes. Limit for uploading is 2 hours worth of daily videos.
  • Accepted video formats on Dailymotion are AVI MP4, FLV, DV. 3GP, WMV, and MPEG.
  • Dailymotion live streams run at a maximum of 10 hours per day, and are available via the website for video sharing which supports an adaptive HLS stream.

It's amazing in what it can do.

Dailymotion allows you to post your videos to the social networks and incorporate them into your website. Additionally, you can use it for the following:

  • The service provides a personal viewing the experience. Dailymotion lets you build a virtual jukebox in which you can post your favorite videos to viewers.
  • targeting a particular section of viewers. Dailymotion provides categories. You can use these categories when uploading your videos in a hurry to get your video in front of a specific audience

Video sharing's flaws

The Dailymotion platform limits the content uploaded to a maximum of 2 hours each for the entire day. Each video is max. 60 minutes in length.

It can limit marketers and filmmakers from making videos. In reality, it, the program permits unlimited uploads of video files, up to 25GB.

People who use Dailymotion also complain of slow buffering of videos uploaded to the platform and the slow loading time of the platform. Additionally, the number of ads shown in between the videos adversely affects the user experience.

7. Wistia

Wistia is the best alternative for B2B marketers using video to support sales, marketing, as well as customer support.

Important specs

  • The maximum video file Wistia allows is 8GB with the resolution of 3840px wide and 640px high.
  • Wistia Live lets you host a maximum of 2 hours of live sessions, as also webinars.
  • The most popular video format is MP4. It also can be used with MOV, MKV and the M4V format as well as AVI MPG VOB F4V MOD, 3GP, and WEBM.

The benefits of it are many.

Wistia gives you complete control over your player and the content your target public is watching, as well as who inside your business is looking at your statistics. What Wistia is excellent to use to learn more about:

  • The creation of a YouTube player with a name that is brand-named. Additionally, you can utilize Wistia Channels to control the content the audience is exposed to.
  • The growth of website traffic is supported by the growth of conversions. Embed your Wistia videos on your site to provide ad-free experience that increases conversion rates and also helps keep the site's traffic (unlike YouTube).
  • Optimizing your video strategy. Wistia provides comprehensive analytics for video , which show how videos are doing, including the way viewers interact with the videos. Additionally, it lets you create A/B test videos.

Video sharing's flaws

Although Wistia offers marketers more control on the quality of videos it offers, clients are unhappy with its pricing. Others also complain that the format of the files make it a tad bit challenging to locate the video.

Wrapping up: What is the most reliable video sharing website you can use?

To recap Let your needs determine the video sharing website which is the best fit for your needs.

TikTok as well as Instagram as an example are an ideal option for you to utilize these as channels for sending users to your website. The same is true for Dailymotion and YouTube. YouTube and Dailymotion can be great for tapping into the existing users for boosting brand recognition.

If you're looking to include videos to your site using the help of a brand-name player, which offers an ad-free experience it's the ideal solution.

Also, it is great for creating your own video library as well as retaining traffic to your site, benefiting from deep analytics, in addition to improving conversions with the video content you create.

Are you looking to build a group of faithful and highly-converting viewers and not rely on third-party algorithms?

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