Today's marketer is busy, creating content and besting algorithms is an all-day job. No matter if you're a designer, content marketer or a generalist in marketing, your day-to-day is likely so packed that it's hard to make time to stay stimulated and remain up to date.

Since the wisdom of others can be condensed into a tweet of 280 characters, a one-minute Instagram Reel, or quick LinkedIn posting, you'll be able to be inspired throughout the day. (No need for overtime.)

14 influential marketing personalities you should be following

In this article

1.    Video marketing experts we enjoy
2.    Content marketing experts to learn from
3.    Social media professionals who motivate us
4.    Search engine optimization and web design experts to keep an eye on
5.    Marketing strategists doin' cool stuff

We love video marketing experts.

Danielle Diamond

Danielle Diamond is the co-founder of Epiq Media, a video agency that produces videos for clients such as Adidas, Lyft, Calm, Bumble, TikTok, and Exit Five.

On LinkedIn Danielle's slogan is "Don't be the ad. Make yourself the television show" and she will show her followers exactly how to do it. She delivers captivating advertisements, (short) video marketing plays, as well as the real results that their creative campaigns yield.

Here's a peek of her innovative work for Exit Five:

Kim Gehrig

Here's the campaign she ran for Apple:

Kevin Anson

Kevin Anson is a video marketer working with clients like ClickFunnels, IBM, and Mercedes Benz. According to Kevin Anson, he's made more than 10,000 videos and ads over the past 16 years. He's also instructing others on his popular YouTube channel.

Kevin's videos typically clock in at less than 10 minutes. they focus on actionable as well as technical information, such as creating an app video to be added to the App Store and the best way to smooth audio, and how to add subtitles in YouTube videos.

You can watch Kevin's videos through YouTube and Instagram.

Content marketing gurus can study from

Ross Simmonds

The founder and CEO of Foundation Foundation, a content marketing agency, Ross Simmonds is a go-to follow for anything related to content marketing as well as growth. Simmonds is well known in the world of content for engaging with other marketers , and for putting together Twitter threads that are full of practical tips.

Ross his own successes in social media also functions as a masterclass in content that is repurposed. Ross doesn't just posts tweets to over 60,000 followers but he also shares digestible tips for marketing on YouTube, Instagram, YouTube, and LinkedIn..

Amanda Natividad

Amanda Natividad is vice-president of marketing for SparkToro which is an company that conducts research on audiences. In Twitter she often gives advice to content marketers to her 116,000 followers, and her newsletter, The Menu, dives into her thoughts about marketing. She also speaks with founders, editors, and creators of content through her YouTube channel, The Menu Show.

Kaleigh Moore

Kaleigh Moore is a writer on freelance, marketing consultant, and founder of Content Remix which is a podcast repurposing agency. On both Twitter as well as LinkedIn she offers actionable tips to improve your writing skills and reuse any type of contentwhich includes written, audio videos and written contentin order to make the most impact.

Social marketing experts in media that inspire us

Lauren Thomas

Lauren Thomas has quite a stellar list of jobs on LinkedIn The resume includes: In her past work, she's had stints with AT&T, The Coca-Cola Company and Macy's, and she currently leads social at Intuit. Her advice for content creators?

"Do work that you're proud of and enjoy a little amusement while doing it."    Lauren Thomas, social media guru

In LinkedIn, Lauren shares her methods for reaching 100,000 users on TikTok to get buy-in from the top management for social strategy, and coming up with new concepts for social media.

Christopher Tompkins

Christopher Tompkins is the CEO and the head strategist at The Go! Agency, a social media marketing firm. Aside from sharing his views about the future of social media marketing through LinkedIn as well as Twitter He also hosts The Bulletproof Marketer podcast. "The Bulletproof Marketer", where he frequently interview experts in growth and marketing.

Christopher is especially bullish about the future of video in marketing on social media. He tells Forbes:

"If you examine the recent developments in digital (social or paid), notice the amount of change you're seeing on each channel. Notice how much more prevalent this is than before...My suggestion is to get out of your comfort zone; you will need video in the near future."

Web design & SEO experts to watch

Andy Crestodina

Andy Crestodina is co-founder, chief marketing officer at Orbit Media Studios, a web design and development business. He and his team are focused on helping customers create appealing, functional websites that increase the conversion rate. Naturally, for Andy, a large element of developing stories-based websites is strategically using video. As he told TechSmith:

"In our research, we have discovered that faces of people are magnetized and that we are compelled to stare at them and pay close attention. Video therefore has an enormous benefit over podcasts and blogs with regards to connectivity."  Tweet

Follow Andy on LinkedIn and Twitter for strategic as well as technical guidance regarding SEO, analytics, and website development.

Oli Gardner

Oli Gardner is the CEO of Be The Keynote, a company that helps people become more effective communicaters. Oli has also founded Unbounce, a no-code website landing page service.

Oli's interest in tools for marketing and communicating are apparent through the content of his tweets and LinkedIn postings, in which he often offers advice on how to become a better virtual communicator -for websites, webinars, or videos on social media.

Neil Patel

Neil Patel is one of the biggest names in SEO and digital marketing, and rightfully so. Every couple of days Patel shares fresh marketing advice on YouTube in short, sub-five-minute videos. The channel covers all aspects of digital marketing in general terms providing tips regarding how you can rank your website on Google as well as how to identify new trends before they've become popular and also how you can automate your marketing.

Alongside Eric Siu, a founder as well as an investor and advisor, Neil is also the host of the podcast Marketing School..

Aside from Neil's YouTube channel and podcast You can also follow Neil via Instagram and LinkedIn..

Marketing strategists doin' cool stuff

Amrita Mathur

Amrita Mathur is the Vice for marketing at Superside, a renowned design company. In social media, such as LinkedIn as well as Twitter, she frequently explores her marketing strategy and what's happening behind the scenes at Superside.

The posts of Amrita are honest and candid, and while you read them, you'll often find yourself experimenting with the Superside team. In February, for instance, Amrita shared on LinkedIn that she and her group were investing into "a lot of moonshots" in part because, as she explained:

"I'm calling this COMO. Similar to FOMO, COMO is the cost of being left out We'll invest in areas where we believe COMO is high." COMO is extremely high."

In the following months she released the benefits of the investments, like making a bet on video -- and how creating a person-centered, dynamic advertisement increased their click-through rate of 48%, cut the cost per click by 62%, and brought their cost-per-thousand to 30 percent.

Dylan Kohlstadt

Dylan Kohlstadt is the CEO and founder of Shift One an B2B digital marketing agency. The majority of his blog posts concentrate on the ways that marketers can help move the needle simply by offering the community with value. As Dylan tells Peer to Peer Marketing:

"I believe the most important field in digital marketing moment to study is the field of community marketing. Work out how you can build a physical and digital community that you can add value, and where you build loyal and passionate fans, and who happen to shop with you."

Dylan is on Dylan on Twitter, YouTube as well as LinkedIn. You can also listen to her podcast, The Dylan Kohlstadt Show available on Spotify or Apple Podcasts.

Rand Fishkin

Rand Fishkin is co-founder and CEO of SparkToro, an instrument for analyzing the audience that can help companies better understand their audience. He's well-known in Twitter for helping users understand how they can better utilize data and analysis to enhance their strategies for marketing.

As Rand advocates for the application of data and customer research across all forms of marketing Rand has experienced the power that video advertising can bring to the table.:

"Video has some really special powers. One that I've discovered is the memorability of video and the ability for it to leave a mark which lingers on an individual is unparalleled."    Rand Fishkin

There is also a way to connect with Rand via LinkedIn.

Stay (and stay) in awe