Making Audio Samples Sell With Demuvi -
The marketplace for digital audio has grown dramatically in recent time. As consumers, we enjoy being able to access instant access to millions of songs, but what has this change meant for those who create the music? A veteran producer and seller, Demuvi speaks to us about the opportunities and tools that technology is offering artists today. He also reveals the places he gets inspiration from for his work.
Your experience in the field of sound production as an engineer, producer and sound designer for over 30 years. When did your love affair with music get started?
I started making music as young teenager using the Commodore 64 and an Amiga computer. Because of the limited resources available I was constantly having to think of new ways to make music sound amazing. Back then it was challenging but I learned a lot about the design of sound and synthesis through it.
made it easy for me to put my latest products out for sale. Setting up a shop was easy and whenever I had any issues I was always able to get immediate help from customer support.
Nowadays, a large portion of my music-related work is creating presets for virtual synthesizers that help professional and newbies create their music more easily. I also specialize in recreating sound, which you can experience for yourself using my "Popular Soundtracks" expansions. They are scratch-built replicas of the sounds of the 80s and 90s. There are also music from the 70s as well as the 2000s in the works.
Where do you get the inspiration for your work?
My primary focus is the music from the 80s and 90s. I was curious as to what it would take to reconstruct the sounds of these times using a computer-generated synthesizer and create presets that can be played using the keyboard. So you could say that my inspiration stems from the past.
What has technology done to the creative process of your work?
The software synthesizers have advanced enough that physical synthesizers are hardly ever needed according to my view. The majority of people who use hardware synths today does it because of nostalgia and joy, but in terms of the sound industry, I can see much more potential in electronic synths that are coming out of the future. It allows you to be inventive on computers, and significantly simplifies the process.
What developments in the audio design industry have you seen? Have the profile of customers or need for products related to it changed significantly?
The sound design market is massive, as is the amount of people who play. I've had some fans of my reissues, and I'm pleased there's people out there who share my passion for older music.
I don't think much has changed in the past couple of years, except for the technical aspects. Computers are getting stronger and software is creating more possibilities. That's the future and it's exactly what I predicted 25 years ago, when computers weren't able to make sounds as they can today. Technology proved me right.
What software have you found that are most helpful in making digital music and sounds?
I work with Ableton Live Suite 11, Serum, Sylenth1, VPS Avenger, Parawave Rapid and the complete Native Instruments Komplete 13 Collector's Edition. I also create many sounds entirely from scratch, mostly using Serum and the VPS Avenger Plugins.
What has helped you to promote and sell your products and/or your
made it easy to get my new products out for sale. Setting up a shop was easy and when I had any issues I received prompt assistance from the Support.