Membership Community Secrets - Grow

Jun 4, 2024

The membership community has seen members come and go throughout the last ten years. We've witnessed those that grew from nothing to become six, seven, and even eight-figure businesses. There are so many inspiring examples of membership communities, but here are some of the best recent wins:


  • The entrepreneurial organization generated $30,000 over 2 12 weeks and had 5000 members.        
  • An health-focused member that has recently has added 100 high-ticket customers (and the equivalent of $40,000 to ARR).      
  • A speaker and author that brought $30,000 of revenue for their members after a 4-week promo.        


And while we love to celebrate these wins There are plenty of other incredible membership community stories-from communities large and small.


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In this article, we'll introduce you to the magic of a membership community. This post will show you how to build an online community that is paid for by members. We'll give you the steps to take you from where you're at into a business that can earn six figures.


There are no guarantees however these are the tried and proven methods we've seen work again and repeatedly.


This is the way we how-to guide for a six-figure membership of a community.



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1. Get a razor-sharp niche


It's already a cliché at this point however we'll repeat it over and over. The best opportunities lie in specific niches.


Communities that have too wide-ranging.


For a first-time host It's tempting to throw an expansive net. Don't you want the most people possible to be in your area?


No!


The problem is, when there is a large group of non-related people it's impossible to engage everyone. It's also unlikely that they'll engage each other either.


Your community will be flat.


The niche is what is what makes it flourish. The membership communities are founded on any topic from German polka dancing to anime. from public speaking for finance professionals to newsletters sent via email for non-profts.


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The ability to find your niche is your greatest strength. If you're creating an online community of members, you can reach around the world to find the members of your particular niche.


Star that has a broad notion of the idea of a community for members and focus on a specific niche more than you feel you are required to.


Check out our Community Name Generator

Our AI engine is here to help you design a community name that feels like magic. You just need to share a few lines about who your community is for and we'll get to work.            Input maxlength="60" name="idealMember" placeholder="Who do you want to unite?" type="text" value=""/>

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Examples: coaching clients, meditation novices, vegan chefs, dog lovers, aspiring entrepreneurs, etc.

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The names that Mighty Co-Host(tm) are examples only and may be used by other companies or under third-party rights. For more information, check our Terms.


2. Have a Big Purpose


In the classes we offer the concept of Community Design(tm) on Mighty We always begin with having students create an important goal.


An Major Goal serves as the reason your membership community is there.


Traditional businesses have an mission statement. The membership groups that succeed have a Big Purpose.


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We're so excited about communities developing the capacity to fulfill a big Purpose, we built the community engine. Each new community is prompted to select a Big Purpose.


Do it!


 Get your Free Trial


3. Are You Looking for Your Ideal Member


This has to do with your specialization, but begin with the Ideal Member. This should be the customer you can serve with one narrowly-defined problem or goal.


Are you interested in knowing the most effective exercise you can do to find the ideal member? Ask them to be interviewed!


When you've got a clear concept of what you want to do, make a point to talk with potential members. If it's daunting, it will be a great experience you did it.


You can ask them questions such as:


 

  • What are you struggling with?        
  • What kind of support do you want to look for?        
  • What price would you be willing to pay for what you want?        


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Conducting these interviews can bring you one step towards creating a flourishing members-only group. Since it takes the thought from your mind and into conversation.


However, make sure to listen closely to your Ideal Members.


 

  • If everybody expresses interest but nobody is willing to purchase it, you might have to consider pivoting.        
  • If the issue you have identified is not the one your ideal members discuss, then you might need to pivot.        


It's market research, and you should consider it as a serious matter.


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4. Start small


There are membership societies that launch to thousands of members. We have heard of members who pay $50,000 per month. We've also shared a few at the top of this post.


And don't get us wrong, we hope you'll succeed!


Even if you have just started out, there is beauty in starting small.


Communities with smaller populations have a much easier to connect. It is possible to get acquainted with all the people in your community, which would be nearly impossible for a group of hundreds of members.


When you've gotten really good at meeting the needs of those 10, 20, or even 20 members of your initial community, you can start scaling to reach hundreds of thousands.


    It's important to remember that you don't necessarily need hundreds of members to create an active community. Our average community on Mighty costs $48 per month. It's possible to have a six-figure membership community with the number of members at 174. This isn't even including aspects that most communities offer as upsells: Events, private coaching, masterminds, or courses. It's possible to get to six figures with 30 or 40 members If you're doing it correctly.


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5. Offer something for sale


If it's your first experience building a membership site , sell some thing.


Simply breathe and rip off the Band-Aid. You can create a landing page and invite your very first participants. Perhaps it's a live class or an open event. Sticking up an offer and even preparing it for sale will help you validate your membership community idea.


6. Think about the screening


The overall health of your community depends on the quality of its members. The screening process is a method to ensure you have the best people.


This is a bit like a contradiction. Will you turn off people? It will be more difficult for new members to be a part of your group? Make it more difficult for people to join?


But in some cases, these "negatives" are offset by an extremely positive aspect The people in your community actually want to join in.


Although it's difficult to turn down new members, screening may enhance the quality of your group for the people who do come in. It's also worth the weight in gold.


Screening can include:


 

  • Setting up an automated questionnaire on your checkout process.        
  • The process of creating a listing of criteria for members who want to join.        
  • Hosting live one-on-one or group interview with prospective members.        


This could mean refusing to accept people who do not person for your company. However, once you've established a vibrant community, you'll be grateful for it.


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7. Understand the numbers


To go full-time into a community membership first, you must be aware of the significance of certain figures.


There's not a thriving community that has 100% engagement all the time.


None. Zilch.


Every community has"super members, or "supers". This is 5-10 percent of your members who are super active and dedicate 100% to everything you take on.


The majority of members might be in and out of the club on occasion. It is possible that there are people you don't see at and all that pay a membership price.


These numbers are pretty typical. Don't let it deter you. Don't be a victim!


If people have joined your group, they'll appreciate the benefits. Particularly if they pay an annual membership fee.


The community you live in could be the dream that they've got, even if they can't commit 100% to it right now. Your community might be an encouragement to start small each month.


In short, don't sell yourself as a short-sighted person. Show up, do the job and don't worry about it over too much.


    Keep in mind that communities for busy people may have the lowest participation. A community of CEOs might cause a titch but that doesn't mean it makes the people in these communities less productive. You can trust them to show up and engage whenever they can.


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8. Recognize the importance of the cost of membership


It's simple to see the cost of membership from your viewpoint. The cash flow is in the end.


It is important to think about the benefits of a membership fee to your members as well. In this case, a member fee can help people be more committed. The members who pay their fees are more active. Since those who pay are more attentive.


These numbers indicate that a monthly membership fee doesn't decrease members' willingness to purchase upsells. 75% of free sites are selling upsells on paid goods. But 90percent of the paywalled networks offer upsells!


This implies that, not only do members pay for their membership, but they also are also willing to pay for additional worth. Take this into account when you are pricing your membership website.


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9. Do not miss the trial for free!


Online sellers typically offer free trials. However, it's not always required. Just 27% out of the top 250 companies that generate revenue offer a Free Trial.


The free trials are not without merit. But they also change the nature of a community. If there are members that drop between meetings, engaging but not staying the same, this could affect the cohesiveness of your community.


In many instances, it's best to do the work ahead of time to ensure the ideal candidate is there; do the screening, and be sure to ensure that the people step in the door ready to give the fullest.


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10. Make additional offers


The most effective membership communities, the untapped source of income is the ones already paying for membership.


Although it's typical to say, "I'm already charging them and I shouldn't be charging for something other than that," we find that engaged members often want something better. It could be a highly engaged mastermind or 1:1-coaching as well as an amazing virtual or even live occasion.


We're not suggesting that you should charge more in the name of charging more.


But DO take a look at the existing customers and ensure that you're offering your members the best value might be able to, even if it requires an offer that's not yet made!


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11. Verify that members are connected


We study successful communities. There's one thing that they all have in common.


Communities that are successful have members who have become friends (that's not the Host). People come into communities for information, classes, or events, but they stay in communities because of the relationships they build.


That means one of the primary tasks a Host can do is to create chances for their members to get together and become friends. This could be done asynchronously, for example as in a conversation prompt or post. Also, it could be synchronously: in the office, at a live event, or even through planned break-out groups or networking sessions.


Get out of the way and let them connect.


The community you live in will grow stronger because of it.


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12. Incorporate the help of your "supers" to assist


Your super-members provide a wealth of information. The majority of Hosts aren't using them to the maximum extent. The most active members of your membership are looking for ways to make connections. You can also get them to be involved in different ways, above and beyond normal membership:


 

  • Ask for help in facilitating discussion        
  • Enlist them to manage the community and the content it contains.    
  • Highlight their story or ask them questions        
  • Request them to reach out and welcome new members      


Not every super will agree, but we find many supers just waiting to be asked more. Don't be shy to ask your super's help.


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13. Choose the right platform


In the end, the most significant boost to your membership community might be the platform for community you select to build your community on. When you pick a platform that lets you combine any sort of course, content as well as community and live events together with a powerhouse digital business engine, you'll be able to create the recipe for an amazing community-based enterprise.


In the development of our community platform We considered all the elements you'd need to have for an active membership community.


This means:


 

  • The ability to create any kind of content you'd like to, from post, content that is long-form discussion, polls, as well as streaming live .      
  • Sell memberships, live or pre-recorded courses, virtual events masterminds, group coaching and bundle all of these in your local currency.    
  • Unleash connection tools like no others such as discussion starters, chat & messaging, AI profiles, and text improvement as well as rich member directories and profiles. There are also conversations that are built in at every turn.        
  • Build your own branding identity using colors, customized Spaces, and even move to a custom-branded application .      
  • Make an own selling engine with automated landing pages, custom-designed screener questionnaires and welcoming options.        


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Conclusion





Are you ready to begin? Start building your membership network on Mighty! It's the top-rated platform for community development from G2 and comes with everything you'll need for a successful transition from 0 to 6-figures. Test it for without cost for 14 days - no credit card is required.