Mobile Marketing for eCommerce : Capture, Engage, & Convert
Mobile marketing is different from the traditional eCommerce marketing because of the mobile device that users use to access and navigate your online store. It's well known by now that your website must be designed for mobile use. But effective mobile marketing extends beyond that.
Here's why:
Mobile users require and want to experience a completely different experience from those who might get for a laptop or desktop.
That means your mobile marketing must take advantage of certain techniques and tools that work especially well on phones. There are a number of them, and we'll discuss some in a bit. But just to give you an ideaof what to include, the strategies you employ for mobile marketing will include email marketing social media and SMS and anything else that could be utilized and accessible on the smartphone.
In terms of eCommerce, mobile buyers make up about 40% of retail sales. That's over $350 billion, and is likely to grow in the next years. Every day, people spend hours watching their smartphones because unlike computers, phones take them everywhere.
Seven aspects of mobile-based marketing that you can use to draw customers to your business:
1. Use email newsletters and automation
Newsletters sent via email are especially suited to mobile devices because their responsive design will perfectly fit with the tech. It's an effective means to remain in contact with your leads and clients and keep them updated by providing valuable content, relevant offers, serve the needs of your customers and leads, while making them feel special.
Additionally, 68% of emails are opened on mobile devicesbecause, there are many who find mobile devices to be more convenient.
By incorporating automation for email into the mix to strengthen the bond with your customers without spending more time doing it.
Every time someone fills in an application, purchases an item, has a question, abandons a cart, or performs an act on your online store, you'll be able to create automated email notifications to immediately reply. A few examples include welcome messages, onboarding sequences and special promotions, abandoned cart emails, and many other communications.
If you're not sending out email emails, newsletters or other types of email You're missing an excellent chance to keep your mobile users engaged and active. Why? Because even if your customers wait in the school pickup line in the barber shop, or on the subway to commute, they can check your emails, and even purchase your goods. It's all about meeting them where they are.
MailPoet empowers store owners to make effective email newsletters as well as automates. The editor makes sure that your email messages look stunning on devices of all types and dimensions. Are you short on time? Use pre-designed templates that can be used in a range of scenarios for eCommerce. Find out what MailPoet will help improve the effectiveness of your mobile marketing campaigns using the use of email.
2. Create video marketing and ads
When it comes to smartphones, videos are the king. Text on phones that is long will probably never be so appealing as watching video.
Videos can be posted on social media and use them to drive existing followers to your store or promote your content on platforms such as YouTube in order to gain new followers.
In addition, embedding videos onto your site could turn users who are browsing into customers. How? You can use videos to describe the functions of your product or demonstrate how you can use it. It is possible to share testimonials from customers which show how useful your products can be. Also, you could share behind the scenes images that highlight your incredible staff or environmentally friendly materials.
It's the quickest video you'll ever create and they look amazing on smartphones.
3. Optimize for voice search
This is a particular case of marketing via mobile. If you're not sitting in front of your desk and you're not at a desk, it's significantly easier to talk to phones than type on it. Voice search has thus become very popular and, with devices such as Siri and Alexa, a regular element in the lives of millions.
The type of blog and content pages you write for a number of reasons.
First, people tend to utilize voice search in order to respond to easy questions or finding essential facts. This is why it's a good way to connect people with blogs with this type of data.
Thus, you may want to name some of your pages, or create new ones, that are based on the long-tail type of inquiries that people typically use to search for voice.
It might be wise to add a few FAQs on more of your pages related to the content on that page. It is also possible to include questions in more of your H2 and the H3 subheadings.
A bookstore, for instance, could include a heading that is an inquiry -- like "What are the most recommended books for first-time parents?" -- followed by a list of five most popular choices.
4. Create display ads
Banner ads tend to not perform well on desktops since they can be lost amid the other information on the page. But with smaller screen sizes on mobile devices, your display advertisements could get greater attention.
In either case, you could create display ads and target them to people while they surf social media, or play their favourite mobile game. They are great in remarketing previous customers or, if properly targeted, can help to find potential clients.
Discover more information about how you can create an ad display campaign.
5. Leverage social media
What is everyone using their phones for at least three or four hours each all day? Many are spending quite a portion of the time using social media.
You are posting to the networks where your target audience is most likely to be?
This is a great place to promote videos, special deals, blog posts, valuable problem-solving tips, and other sharing-worthy content. You can also consider including humorous content in your content, like memes and hilarious GIF animations, when appropriate.
Social media doesn't only focus on pushing sales to new people It's also a effective way of communicating with your existing audience to keep your brand in the spotlight, boost the value of your brand as well as gather valuable feedback to help shape the future direction of your company.
6. Use AMP for your blog posts
What's the most significant obstacle to mobile-friendly marketing that is effective for eCommerce? Page load speed. Why? because mobiles are mostly about speed and ease of use. It's convenient and it's fast.
Even mobile optimized pages usually falter in this regard. Some pages can take more than three seconds to load, which is about the length of time that the average user is willing to sit for.
That is that the longer your websites require to load the less active visitors you'll be losing. This is especially true for mobile devices.
The AMP project -- that is a reference to 'accelerated mobile pages is a way to structure your blog's pages as well as other web pages to load faster when viewed on smartphones.
The average load speed for AMP-style pages is under one second. That's fast -- approximately four times faster than standard mobile websites.
AMP pages offer a smoother, less clunky experience. The scrolling experience is smoother and pages aren't loaded in annoying chunks, one part at a time. This will also boost your SEO since page load speed is one of the factors that rank your site with Google.
It's a good thing that you don't have to pay thousands for developers to assist you. The plugin is an AMP plugin that works with WordPress that helps you transform your site's pages to this format. Learn more about it. AMP plugin.
7. Use SMS to market your business
SMS marketing functions extremely well on mobile devices since all people read and open text messages.
Although there is a wide range of messages that you could send via text, even simple customer service automation texts can be greatly appreciated by your clients.
For example, you could make a text notification whenever a customer's purchase status is changed. They could be told their order is on hold and that the order is handled, their payment was refunded, or their shipment has been completed, etc. Remember that, just like other techniques for marketing like emails it is necessary to get customers' permission before reaching out via text.
Track your mobile marketing stats
You can go to the next level and see mobile-specific statistics using Google Analytics. Follow individual campaigns for ad placement as well as how your users move through your site webpages, determine which pages cause them to leave as well as monitor the exact revenue various ads and traffic sources are responsible for.
Consider of your mobile first.
You may already be employing a variety of these mobile marketing techniques. If so doing so, this article is a helpful reminder to make sure you're doing the same. If you're not getting it right or failing to implement things like videos, social media or SMS, you should take the time to refocus in order to draw more, draw, and engage to more leads and customers that discover your business on smartphones.