"Passive" means "passed." Creating Online Courses requires Active Participation
In the majority of businesses that are service-oriented, earning money via leveraged or passive products sound like a great concept, however there's a myriad of psychological and mental problems that can arise when you step into this area. It's often believed that passive income is the best type of earnings. You can earn money while you sleep as well as take cruises to the sea. You're right, there's no need to sell your product to me.
However, what if you actually consider the customers that purchase your program? Would you feel if you don't want to head out to the ocean but you'd rather stay at home, shake some hands, respond to a few questions and truly support the people who purchase your program?
Do you think that makes you a bad person to do business with?
Does that mean that you're onlyleveraging however you're making no or passive income? So you've been unsuccessful?
Not at ALL.
I'm here to tell you that leveraged is the newest black.
In addition that passive income is a major source of income in the year 2014.
Online course creators who have succeeded remain in touch with their students
Beautiful, heart-centered entrepreneurs are out there creating BRILLIANT programs that leverage technology, and staying CONNECTED to their tribe which is loving the way they do it.
In a world where your customers already have enrolled in a variety of online classes but haven't been through the process and a brand new self-study program will be a an unintentional white sound.
In an age where many are fed up with having to go by automated systems as lead generators, and ultimately, to be forced to go through hoops in order to figure out the sum of money they'd want to earn and how much you can pay the amount, online buyers are restraining. Refusing. Believing they should wait until they can work in a one-on-one setting or as part of a group that involves a significant amount of face-to-face contact.
For creators of courses that are connected. for creators of connected courses. This is GREAT for creators of connected courses.
Myself, I don't even believe it's my nature to have a completely unreliable income. My very first real product which was income-neutral was a calendar for the year created for entrepreneurs and was $19.98. When I launched the first time I launched it, I could sell 170 copies. It was stunning. In the following days, I started emailing and messaging to people who had bought it to make sure they were filling it in and to see if they were satisfied with it as well as to give some ideas for how I could maintain it throughout the time.
It is not an income-generating device that's non-active. It was actually a long time chasing buyers to find out the opinions of those who purchased it and then aid them with their use!
A year later after that, I relaunched my Heart and Soul planner again in the latter half of the year of 2015. This time, it included two sessions for groups that were live: One that I led all participants through page to page, answering questions and offering suggestions and an additional workshop during which I helped participants develop the strategies they would like to implement in order to ensure that the planner did not become simply a dust collection tool.
In transforming my product that was passive into leveraged product I have discovered a number of advantages for seller and buyer alike:
- I felt closer to the people who purchased and I could make sure that people got great value - felt good for me and also good for them.
- I came up with the idea of a TRIBE. it was a live call all in one, with participants connected to their fellow attendees and cheering each other and offering suggestions and ideas. It was not about the battle of divide and conquer, but instead, it was about uniting to make connections.
- People could easily know my name - which meant that my KLT (know and trust) factor skyrocketed.
- The CONVERSION into higher quality products was amazing - out on the 256 ladies who bought this time around three of them have been VIP customers. fourteen of them have enrolled in one of my programs, and at least 20 have signed up for my business school in just the space of six months. The conversion will keep happening all through the year, I am sure.
When you're planning and contemplating your next course, program or product, you should think about making a design that is more energized, as well as not as passive. It's possible that you'll need to be more consistent in your working schedule.
There's always a chance that you could find out that you enjoy the process.
Tash Corbin is a business coach and mentor to heart-centered, soul-centered entrepreneurs. She is a lean start-up specialist and helps women establishing their own businesses in creating passive and leveraged income. The group Heart-Centred on Facebook that she started called Soul-Driven Entrepreneurs is at present, with over 10,000 members and it is expanding rapidly.
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