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Personalize Your Member Account Portal for Powerful FOMO Marketing

Feb 17, 2024

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    The security feature of the Account tabs add-on places the best benefits you have to offer front and center, taking the potential of your website's income-generating capabilities up to the highest levels.

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You know the scenario.

You're preparing to take some laps around the terminal after a long, boring time-out, and then you spot the sign: VIP Lounge - Platinum Passengers Only.

Beyond those super-exclusive doors lies a mythical land of time-burning treats, such as overstuffed couches, cheery-faced attendants, and a touch of Tchaikovsky to the background.

In this case, you and your coach ticket must make do with dilapidated vinyl, angry faces and an eerie symphony of loudspeaker alerts and over-tired infants - over the next forty-four hours.

Miserable traveler sitting and waiting out a layover

If you're a frequent enough flyer, this will likely be the last time that you fly sans-Platinum.

 Exclusivity sells!

Offering anything "more" so long as it's worthy of the hard-earned cash it calls for, is a fantastic reason to sell your business to current andpotential customers and members. The real value is in exclusivity.

And the power of exclusiveness (what marketers are calling FOMO) is exactly what Account Navigation Tabs protection is all about.

We'll demonstrate how to use this feature to transform your account's nav for clients into an incredible marketing tool for FOMO..

In addition, we'll provide ways to generate revenue from tabsto assist you in making profit from the tools.

Before that, let's talk about some background...

Account Nav Tabs Add-On Overview

Text reads " account navigation tabs".

can be described as the the world's top regular revenue-generating plugin for WordPress. You can use it to build and manage memberships, online courses as well as other subscriber-based products.

So it also enables the user to run fully-fledged online coaching programs as well as take care of client management in full all with an completely free of code interface.

What the Add-On Does

The page for accounts serves as a member portal that your customers and members arrive when they sign in. It is the place the place where users can view and edit their account information.

The software is a standard list of tabs for navigation, that includes the ones you'd expect to see on a standard membership site. Additionally, you can create custom tabs on your login page.

You can store every kind of media behind these tabs. Examples include...

  • VIP support access
  • Downloadable resources such as ebooks as well as white papers.
  • Links to external resources that are outbound
  • ...and pretty much anything else

Watch >> Create a vip members/client area on your website using the tabs for protected accounts on your nav add-on

With legendary Rules function added to the mix, the navigational tabs on the account pages of each customer can become a FOMO marketing force.

How to Transform Your Client Account Nav into a FOMO Marketing tool

The Tab is the Ad

It's been decided that you will dedicate an hour each weekday as a time when clients can gain "walk-in" accessibility to your services - like the college professors' office hours.

Naturally, providing this type of service would result in an expensive usage of your time and it would be restricted to Premium-level users.

In conjunction with Account Nav Tabs protection, you could actually utilize the tab in which Premium customers have access to office hours to make a memorable advert and encourage lower-plan users to move up.

Personalize the Member Portal based on Membership Types

The add-on is the result of the requests of our customers. And it was a bit of an "a-ha!" moment for our staff. We learned that many of our clients actually are members of multiple types.

Take the example of an airline I've given. There are passengers on the airline with different levels of membership. The airline also offers pilots. A lot of airlines have an area for crew and pilots especially for those who are pilots.

Similarly, a non-profit organization might have members who donate money and staff volunteers. By using the Account Nav Tabs as an add-on, you can c create a new login experience to each type of membership.

In this scenario, a donor who accesses the account's page may be able to see various tabs pertaining to their membership. This might include information about donor history, member benefits, or access to the donors' community.

And the volunteer members could see an entirely different account portal. The content could be a workshop for employees and volunteers, an agenda for volunteering as well as any other material that isn't relevant for the donors who are members.

Other Revenue-Generating Ideas for Your Account Nav Tabs Content

Exclusive Member Resources: Create a tab specifically for high-value content such as ebooks video tutorials, and exclusive content. These tabs should be secured based on membership levels and ensure that only premium members have access.

Customized Coaching Content for sites that offer personalized coaching or consultation tabs, they can be secured and tailored to individual members or specific groups, providing the user with a personalized experience, including the right resources, work assignments and even feedback that is directly related to their coaching programs.

Event Registrations and Offers: Use an event tab to display special registrations as well as offers. You can secure the tab so only those who have a certain level or those who have been in the program for a certain amount of time can see upcoming events and special promotions.

Member-only forums and Communities: If your website has communities boards or forums A protected tab will connect members to these areas and ensure that only members with the appropriate membership level are able to access these interactivity sections.

Advanced Training Modules In the case of educational websites Tabs are a way to unlock advanced training modules and certification courses only for members who meet certain criteria, encouraging users to upgrade their skills or get involved deeper with your material.

Access for Beta Features: Offer your members the chance to try out new features or services before they are released to the general public. Protect these tabs so only members who opt-in to be a beta tester can access these sections.

Donation and Financial Information: For non-profits or community groups, a secured tab can provide financial reports, donation history, and exclusive updates to donors or members with specific levels of contribution.

Personalized Dashboards and Analytics Users can get an individual dashboard which displays their performance, analytics or other usage information in your system. Secure these tabs so that members see data pertinent only to their specific activities and level.

Opportunity to Network You can create the tab to display networking opportunities including member directories and contact lists, which is only available to users who are part of specific network groups or tiers.

Access to Archived Content: Protect tabs that link to archived workshops, webinars or other old content, making them available exclusively for long-term members, or to those who have achieved some milestones in your community.

You now know the ways that account navigation tabs could extend your membership options for members. Let's discuss how you can customize your member portal based on your membership.

Next Steps

Anything utterly rhapsodic is worth being a part of, particularly a FOMO marketing tool that is worthy of a description. It is extra-especiallyas they relate to your company's performance.

So next steps are simple, depending on your circumstance:

This new add on will be a further nod to our clients. Its Account Nav Tabs addition opens up new possibilities for customers and users. We're eager to know what you'll do with this option.

Tell us your thoughts. How will you leverage custom portals for accounts on your website? Post a comment in the comments below.

Curt Noble Growth Manager       Curt is the Director of Growth at , where he spearheads strategies to empower online entrepreneurs as well as businesses. He has a thorough understanding of membership as well as LMS websites, his insights helped guide countless individuals and organizations towards achieving their online goals. Curt's recent article about the process of setting the GA4 for WordPress can be a testimony to his experience in the area. In addition to his work at , Curt's extensive experience in the field further solidifies his status as an prominent figure in the digital space. Follow Curt via LinkedIn to stay updated with the most recent insights.          SEO Marketing WordPress LMS Entrepreneurship