[PODCAST] Episode 5 Andrew Lock - Top Marketing Expert on Walt Disney's entrepreneurial secrets - WordPress Membership Plugin - Membership Sites
Episode 5 from the Podcast: Andrew Lock - Top Marketing Expert Talks with Walt Disney's Entrepreneurial Secrets
On this show, we had the opportunity to talk about the story of Andrew Lock. He tells us about how the journey he took from being cameraman at the BBC and then to become a major player within the world of online marketing.
You'll want to check out Andrew's work "Walt Disney's Way" and discover how to build a better business (including membership sites) with his Magical Marketing Strategies of Walt Disney.
You can learn more about what Andrew is doing by visiting his website AndrewLock.com or MagicalMarketingExperience.com
Here are some moments you'll wish to miss during the program:
- This is the incredible story of the way the ex- BBC cameraman utilised his single skill to network with internet marketing giants such as Yanik Silver as well as Dan Kennedy. He developed a flourishing online enterprise, and eventually became one of the biggest names in online marketing. Starting as a complete nobody. If you've ever wondered whether you can do this the way, this story of his will prove it: You absolutely can. (0:00)
- A clever method by which Andrew Lock got a free membership in Yanik Silver's highly exclusive and prestigious mastermind group. This technique to get interviews, gigs, or even complimentary products or even having your products promoted by the biggest names in online marketing. Imagine the boost in sales it would bring your company. (1:06)
- Andrew Lock shares the dark place he felt during the pandemic and how it was possible to lift himself out. Additionally, you will learn how to take the knowledge he gained to get through the difficult times of your career and in life. (17:31)
- The secret to nearly easy commercial success. Nearly everyone makes this error and it causes many years of misery and suffering. If you follow Andrew's suggestions, the success, motivation, perseverance and stability for your enterprise is guaranteed (10:21)
- What a seemingly unnoticeable issue with your website is almost certainly killing your conversions right now -- and how to utilize one of Walt's highly-protected business secrets for quick fix (30:37)
- An espionage technique Disney basically "manipulates" youngsters into selling their parents at Disney themed parks. Also, how to use this devious tactic ethically in order to increase the sales of your online courses (29:13)
- The biggest mistake that Disney's newly appointed CEO has made that could result in Walt falling over in his grave -- learn how to avoid making mistakes during an economic downturn (33:18)
- The secret to a thriving online business. Simply put... Do this and you'll to be interview on podcasts. Do not and you'll most likely be struggling for years to come. (37:47)
- The M_______ Test. It's a brain-dead easy method to test if the topic you teach is a good choice for a membership website (Plus it's a much easier approach to discover a near endless supply of hot concepts and topics you CAN build a membership site on) (39:33)
- A trap that almost all business owners fall into leads them to be in a constant state of struggle and often over a long period of time with many NEVER figuring it out (This could be holding you back right today) -- and a simple way to avoid it. (10:43)
- "I________ kills entrepreneurs". An important lesson to learn from the outbreak and ways to overcome the #1 entrepreneur "killer". (16:37)
- A lesson that all site that is a member must learn from Walt Disney's theme parks. It really is the difference between a membership site which slowly dies and fades regardless of what other strategies is tried or a site that continues to grow and expands almost instantly (25:32)
- "The "Kodak" Testing. How even the color of the pavement in the theme parks has been extensively tested to draw visitors in. And what you can do to apply this principle to your websites, courses, and memberships to boost the sales (26:43)
- How Disney makes use of "fake scents" to upsell parents in the theme parks. Disney literally invented a machine for this purpose. Andrew discusses how you can use this idea and apply it to your online classes and memberships in a genuine way to improve conversion rates. (29:36)
After listening to the whole episode, it will aid us in reaching out to many more listeners if you were to perform two actions:
- Give a 5-star review or rating in case you gained something from this episode.
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Do you have a plan to start a membership site or want to know if the current website is the most effective model? If yes, check out this resource below:
Check out the 10 Models of Membership Video
Discover the 10 Most Profitable Ways to Earn Recurring Revenue from a membership site First Name Email Yes, send me your Video!
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