SEO for Bloggers: How to Monetize Your Viewers

Aug 10, 2022

After you've had your blog up and running for a time and gained a following, you may be wondering, What's next? What can I do to make money from my blog?

The data shows that around 1/3 of bloggers employ monetization strategies. Affiliate marketing and advertising are popular approaches, but you could also add the ability to sell products on your blog. This can be even more exciting and lucrative -- especially for creative or entrepreneurially-minded people -- and can help grow your reach.

Do you blog about nutrition? Do you have a recipe? Why not create an eBook, offer online cooking courses, or sell memberships with benefits that are exclusive to you? It's possible to take it one step furtherby selling virtual consultations online or even physical items.

There's not a "one-size-fits-all" method here, and that's what makes it so exciting.

How bloggers can utilize the potential of eCommerce?

Many times, businesses that sell online create blogs in order to attract visitors who are their intended audience. It is a marketing technique to improve search rankings and gain confidence from those likely to convert into customers.

As a blogger, you've been able to overcome one of the biggest issues in marketing eCommerce. You're an experienced creator of content and are receiving a following that has grown to respect your work and your opinions. If you've been blogging for one year or ten, your audience already shows interest -- which is half the challenge.

What can bloggers sell?

Here are some ideas for monetizing your blog:

  • Sell guides or eBooks. It's a great method to make money from your most valuable source of blog! What are your top-rated articles? How can you incorporate them into a comprehensive informational guide? For example, if you're an experienced woodworker, you might take ideas from your top ten articles and develop "The Beginners Guide to Woodworking" featuring a wealth of new images, examples, FAQs and other resources. Create something of value for the people who already love your content, and they'll support you.
  • Sell the ability to join online community or forums. Your readers will have an opportunity to engage with each other, ask questions, and really build a community around your brand. Imagine this as your very own social media platform -- but with more flexibility and control. If you blog about parenting toddlers, for example you can create a forum to the parents who follow you. They can post suggestions for summer activities as well as breakfasts for preschoolers, gain by sharing their experiences and have the chance to interact directly with you!
  • Make sales of consultations or online training courses. Once you've cultivated an engaged, loyal following, many of them will be prepared to shell out for an thorough exploration of your area of expertise. It's possible to offer photography classes, for instance, or customized workout sessions.

How do you add an online store to your blog

Are you ready to start? Let's dive into the ways you can integrate an online store on your blog. If you're already using WordPress and you've already one step ahead!

1. Determine what product to offer (and how to deliver it)

We've gone through a bunch of ways to make money from your blog. Now is the time to pick the best option for you! The choice you make will, naturally influence all choices you take from this point on out.

First, be aware of your audience's needs. What will they find most useful and what would they most likely be willing to pay for? Think about the type of media they interact with and the products they use in the past. It is possible contact them on social media or send them an email with a survey for their feedback directly.

If you opt to adopt suggestions, set up an online community, create online classes, or provide other digital products You won't have to be concerned about matters like shipping or inventory management. You will, however, need to think through any equipment you'll require. For example, if you want to create online courses, you could make use of a software such as the Sensei LMS and build the courses and deliver these at the request of your learners.

If you are selling physical products however, you have to have to think about the method of getting them into the hands of customers. There is no need to take care of inventory and shipping by yourself. Here are two excellent options for bloggers:

2. Install

Plus, you can develop and manage your store with the same process and dashboard you're used to.

To install :

  1. Go to plugins and add a new onein to WordPress dashboard
  2. Find forfor ""
  3. Select Install Now - Activate
 setup wizard

3. Create products

The way you add your products is similar to how you create blog content. This process is different according to the type of product you're selling. Here are a few instances, including links to the specific directions for each one:

4. Connect a payment processor

 Payments dashboard

5. Set up shipping

If you're sending physical items then you'll have to determine what you'll charge shipping and what processes you'll use to ship products. Do you want to offer free delivery or charge a cost? Are you interested in sending packages via USPS, FedEx, or any other service? What will it be to send each item?

creating a shipping label in  Shipping

6. Include extensions

Here are a just a few great extensions for bloggers:

And those are just a few of the options to choose from! The marketplace for extensions has a wealth of useful tools to assist in everything from marketing and designing to making payments.

7. Spread the word!

Once you set up your online shop, you'll need to promote your shop to your audience. It's good to know that you don't have to become a salesperson to do this. You shouldn't even need it! Make a blog announcement of your new services and talking about how excited you are. Include behind-the scenes photos of your production. Make an announcement on your email list.

But, generally, you'll just want to offer your online store to your readers who are loyal and occasionally mention items as they fit naturally into your blog posts. You can include a link in your footer for donations or create a blog post on your coming adventure, and invite anyone who would like to be involved. Include a picture of you wearing one of your t-shirts or tell a story of an exciting person who has just joined your membership. Don't push sales at the cost of the things that have brought you the most success thus far and your amazing content!

Are you ready to take the exciting journey and get into the endless possibilities that come with blogging and eCommerce? Begin right now!