Seven SaaS Books To Shape How you Sell

Jun 14, 2024

Are you looking for "tips and tricks' to help sell more SaaS? While useful and relevant blog posts and articles aren't able to compete with the thorough analysis provided within the pages of traditional SaaS book.

Whether you're reading to prop your feet on the floor with a good read, take advantage of your the time you spend traveling or stacking the bookshelves of your bedroom, we've rounded up our top SaaS books that influence the way we offer SaaS.

Starting with David Hoffeld's The Science of Selling to Mark Roberge's Sales Acceleration Formula. These books offer tangible tips, tools and advice that will leave you with motivated and inspired.

Disrupting Digital Business

by R "Ray" Wang

This ever-changing environment doesn't allow for people to fall in the lagging category, and certainly doesn't try to help those who are behind. How are you supposed to remain on top of the latest trends?

Ray Wang has written a guide for businesses in this field. Accepting adjustments and roll with punches' is an essential element of establishing a successful company.

Ray says that once you get past the barrier of acceptance comes the ability to anticipate and react prior tochanges occur.

The Sales Acceleration Formula

by Mark Roberge

What's better than making sales? More sales. That's the goal of the game.

Though it's not going to claim that it has the secret to selling more Mark Roberge's The Sales Acceleration Formula is quite close, offering the action plan for growing revenues and create the perfect sales team for the specific needs of your organization.

The former CRO of Hubspot Roberge is a recollection of his knowledge and experiences to explain how even though sales may appear unpredictable, there's a formula to the madness.

From Impossible to Inevitable: What is the process by which SaaS and similar hyper-growth businesses create predictable revenue

By Aaron Ross & Jason Lemkin

Do the firms Salesforce, Zenefits, and EchoSign ring a bell? These are the best examples of growth that is hyper.

Aaron Ross and Jason Lemkin give you the rundown on the way these businesses achieved this feat. How they transformed small ideas into multi-million dollar companies while keeping up with their incredible growth.

The name says it all. If you are struggling with the viability of your company the book will help you. When you properly prepare yourself to deal with whatever comes the way, advancements will be anything but impossible to inevitable.

Word of Mouth Marketing: How smart companies can get people talking about their business

By Andy Sernovitz

How do you get to that point at which you're in a position to be able to close a deal? Consider the most successful firms of the present. Where they are now is because of the millions of people who talk about their products.

In this guide, you'll be taught how to use interpersonal communications for the benefit of your business. It includes strategies, rules and suggestions to help you expand and control the way (and the reasons) people talk about your business.

Word of Mouth Marketinggives various real-world examples firms that engaged their audience and had success because of it.

The Art of Castrateing a Bull The Unexpected Leçons on growth, risk and Success in Business

By Dave Hitz

Do not worry about it, How to Castrate a Bull does not teach you the nitty-gritty of removing a bull's company. It's actually about taking calculated risks.

A co-founder of NetApp, author Dave Hitz has been through every twist and turn a SaaS business can go through, and he writes about them through this book.

If you're in the beginning of a business or a successful company, there have been times when you've needed to take the bull by its horns'. Learning how to castrate a Bullwill only enhance the risk-taking capabilities.

The Science of Selling

by David Hoffeld

The brain naturally forms buying decisions; what, when, and where to buy, who to buy from, etc. David Hoffeld says the key to a successful salesperson is aligning how you sell with those buying decisions.

The Science of Sellinggoes in-depth on the buyer's emotional state, and the best way to help a buyer to make their own choices and be a positive influence as well as asking questions that are based on the way in which the brain (or the particular person) offers the information.

The War of Art

Written by Steven Pressfield

Lastly, The War of Art is a novel on creativity and the potential it holds.

Though you will not find SaaS selling techniques or strategies for marketing from millionaire founders, this guide can transform your perception of the importance of creativity to achieve success.

What is the significance to selling SaaS? This book centers itself on creativity, which is the key ingredient to making a successful product. Pressfield states that you cannot manufacture inspiration, you have do the work so inspiration has the opportunity to manifest its own.

Taylor Bond

Taylor Bond   Taylor works as an Account Executive with and formerly the Co-Founder and the Chief of Growth for SalesRight (Now Interactive Quotes). He rarely stops discussing pricing psychology as well as the Canadian tech scene, as well as the inclusion and diversity of tech. When he's not at work, you'll find him leading Canada's largest LGBTQA+ technology community or in search of poutine and bagels.