Special Client: Maria Killam -

Oct 20, 2022

This month's customer spotlight is Maria Killam: a decorator, designer, speaker teacher, and true color expert known around the globe.

When she was thirty, Maria decided to quit her job as a designer to launch an enterprise to redesign. Maria describes her power is her understanding of the power of colors and the way they can create transformation. Following her experience with huge colors at an Benjamin Moore Paint Store, she began to notice patterns in neutral undertones. That led to the development of the now famous Killam Colour System.

After the flu pandemic in 2020 came to pass, Maria found herself limited in how she could shop for furniture and other decor items. Realizing that this problem could be one that other shoppers to buy home decor could run into Maria decided to write a blog about the rules and guidelines for buying online.

By launching an WordPress website that featured a 'Shopping' section , Maria was able to launch her signature course: Shop Online in Colour Confidence!

Let's tour this beautifully custom WordPress website, and get impressed by Maria Killam's innovative utilization of .

An engaging website with multiple Calls-to-action

Once you've reached the website's homepage, you'll find a beautifully-colored website with a variety of ways to learn or work with Maria. There's an email opt-in on the left side, and several places where you can browse Maria's products as well as explore her courses.

Maria Killam website home page

Selling Products and Courses through a Shop Cart

Maria draws users to her shopping cart with a "save my spot" and "join to the Masterclass" click-to-action button. From there, Maria's website is a great illustration of the WooCommerce add-on. On the checkout page, Maria will explain everything you'll get when you enroll in one of her online or live courses in order in order to help future students feel confident in their purchases.

As Maria sells a range of items like ebooks and virtual events along with her online courses, the WooCommerce integration is a perfect solution. With this, she can provide a shopping cart experience that lets customers purchase the courses as well as other merchandise through one transaction.

Make Money from Your Expertise

Maria Killam uses to make money from her knowledge, and you can too! There are a variety of methods to use on your site. How can help you achieve your education goals for your company, students or even your the product you sell?
     Do you want to go for an experience test? You can experience from a learner's or a course designer's viewpoint through our trial version for free.