Strategies for Pricing to Beat Stagflation Price Strategies to Counter Stagflation
It's difficult enough to lead an organization through periods of high inflation, or a recession. But it becomes much more challenging when both are occurring simultaneously.
This is known as stagflation and experts are forecasting an era of stagflation that will continue until 2024.
You may already be thinking about ways to reduce your expenses and shift the overall strategy of growth.
What about the price?
As Chief Product Officer Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR He always identified pricing as one of the primary growth levers they employed to reach their next target for revenue.
and Kurt believes that iterative pricing can be a highly effective strategy during volatile markets.
Two one-hour conversations, sales leaders Todd Stellfox and Tony Markov each interviewed Kurt regarding pricing strategies that are effective across a range of volatile markets as well as beyond. Stream both interviews below and see highlights from each.
Why You Shouldn't Trust How your competitor's price is
What your competitors might get incorrect about their product's quality (2 minutes):
Strategic Pricing Strategies for Inflation and Foreign Exchange
Price positioning is based on the purchasing power of the region (2 mins):
How to Price a New Product
How to write a formula to calculate the business value of the new service (4 minute):
How do the US as well as Europe Think About Pricing Differently
Historically, early-stage US-based companies cared more about getting market share, while European companies felt problems with crossing borders more intensely However, things are changing (2.5 mins):
Strategies to Price to Get into New Markets
Strategies for horizontal models vs. vertical expansion models (18 hours):
Iterative Pricing Using
How does the platform allow companies to evaluate their pricing (2 minutes):
Full Videos
Watch the entire interview with Tony and Kurt for more on the global pricing strategy:
Listen to the complete interview of Todd and Kurt for further information on getting the right value metrics as well as more opportunities for revenue in diverse markets.
About Our Presenters
Kurt Smith, Chief Product Officer of
Kurt is the director of payments, product strategies, as well as corporate development for , as in addition to the General Manager of Interactive Quotes (IQ). Prior to joining , Kurt was employed for over a decade advising and investing in growth-stage software companies around the world. Through his career, Kurt has demonstrated a passion for helping companies and individuals recognize and develop their special capabilities to their fullest potential. Kurt has worked for some of the fastest growing software companies in the world as an Operating Director at Accel-KKR. He's also worked in conjunction with Fortune 100 companies while an Engagement Manager at McKinsey. Kurt started his career as a professional in FinTech as a Program Manager for Envestnet (NYSE ENV) while the company scaled to the point of an IPO.
Todd Stellfox, Sales Manager at
Todd is sales manager for North America at where he oversees an account Executives who sell the solutions worldwide. The veteran has more than 12 years of industry and product experience in the payments and SaaS business, and enjoys sharing his knowledge with other people and helping clients as well as colleagues achieve their goals. Todd currently lives with his family in Charlotte, VT with his family.
Tony Markov, Sales Team Leader at
Tony has been the founding partner of the company's EMEA operations, and currently serves as a Key Account Executive as well as a Sales Team Lead in Amsterdam in the Netherlands. With over eight years of working experience working in SaaS and the vast majority of them in SaaS payment and billing, Tony is constantly immersed in growth driven projects and discussions with SMB as well as Enterprise SaaS companies looking to grow.