Ten Unique Strategies to Increase Sales for your WooCommerce Online Store

Jun 16, 2022

What are you going to measure your strategy for marketing within the present era of eCommerce? How can you be sure that your tactics will do the trick? What can you improve your strategy to increase your sales volume?

With no further discussions Let's find out how we can increase sales in WooCommerce.

1. Apply Discounts and Coupons

Who doesn't like to buy a product with a discount or coupons? In reality, customers are keen to receive coupons or discounts. Therefore, a straightforward tactic to increase sales at WooCommerce stores is to offer discounts.

One way is that you can offer discounts to attract increased sales, customers as well as profit. On the other hand the happy customers buy discount products, and will spread the brand in the marketplace. So, it's a win-win situation for both customers and the store's owners.

Use different types of discount formats Within the WooCommerce store. These include prices discounts, discounts on products bundle discounts, so on. Display your discounts via popups, banners, and widgets. You can also configure WooCommerce discounts plugins which you can find on the plugin repository.

There are a variety of types of plugins, for instance discount Rules for WooCommerce and WooCommerce dynamic pricing and much more. Discount plugins from WooCommerce let you manage discount coupons and discounts with ease.

The best part about discounts is that you can control the coupon settings and manage them. You can target specific customer segments and encourage those who are interested in buying your product. Keeping this in mind, you must spread the news of your discounts by using the appropriate channel.

2. Flash Sales

Growing sales and traffic becomes simpler by using flash sales on your WooCommerce site. It is possible to create a sense of urgency with flash discounts in your clients' minds by telling them the amount of stock you have is declining. Furthermore, incorporating attractive promotions with flash sales will undoubtedly increase sales.

Additionally, if you restrict the amount of time you offer flash sales, customers are likely to rush for the offer in a manner that is appropriate. You can always utilize your business's social media page to advertise your flash sales.

Utilizing a boost sales or flash sales plugin in the WooCommerce website is a smart approach to manage flash sales. You may effectively apply urgent marketing with flash sales in this manner.

3. Stop Cart Abandonment

Cart abandonment is a common issue you will face while running WooCommerce stores. If you have a good strategy, you can prevent abandoning carts and increase the sales of WooCommerce stores.

Email cart recovery messages to your customers and remind them they've abandoned the cart. The customer may leave the cart at any time for a variety of reasons. For example:

  • Price information not matching
  • Unexpectedly, a change in choice
  • Forgot about purchasing it
  • You are looking for a better alternative

Keep these facts in mind Make an effort to determine the cause, then remind your clients to complete the purchase. Email reminders can be the most cost-effective strategy to get customers to return to your site after having abandoned their carts.

Beware of writing boring or sloppy emails with sales speech or marketing copy. Your emails and follow-up messages must be sent at the right time and in the correct sequence. You shouldn't be expecting an answer immediately. Regular emails and a well-planned sequence of emails will replenish the cart at some point.

4. Rewards Customers with Loyalty Points

An incentive program for loyalty is the perfect way to get new customers as well as keep current customers engaged. They will be sure to come back to your WooCommerce shop in order to receive points for purchasing merchandise. It is important to reward customers with points or discounts for purchases. Learn some techniques for offering rewards.

  • Provide initial reward points for buying and gradually increase the reward points.
  • Give exclusive discounts to your regular or loyal customers, to show your appreciation for them.
  • Make a separate marketing campaign to promote the loyalty program

5. Get Free Gifts, and Purchase one Get one offer

When it comes to grabbing the attention of your clients using the phrase "Free" is an effective enticement. It can be even more effective in conjunction along with "buy one, get one."

Customers love the phrase "Free" and search for bargains in online stores. Thus, you should offer products for free to keep them entertained with your store. If you're not able to provide the free product regularly, you can fund an appropriate time to do it, such as special events or occasions.

Buy one get one offer can be a fantastic option to decrease your stock as well as maintain the profit. When customers' cart size increases, they just want to spend more and get greater.

Another great technique to increase the sales on your eCommerce WooCommerce store is to offer the same items. For instance, suppose your client has bought Flower Vase. Simply offer artificial flowers, various types of flowers, and so on. Also, offer discount on products that are related to flower vases for more revenue.

Buy one, receive one, and receive a complimentary product is one of the most effective conversion techniques within WooCommerce. But you must keep in mind that you should not lose the profit and also offer offers. This is the reason you need to implement BOGO deals properly to increase revenue for WooCommerce stores.

6. Leverage Events, Occasions, and Holidays

People are now eager to get new products with discount on the days of celebration. The last quarter of a year is the time for sales for each WooCommerce store that is available.

We suggest running your sales campaign, especially on Black Friday, Cyber Monday or Christmas. You can also run your campaign on other holiday seasons. The volume of sales generated will admiringly increase if you can leverage these special days.

In addition to the events you are able to launch, you can also launch a sales campaign for special days for your customer. You must ensure that you keep it going at the store levels. Make sure you are focusing on your top customers and offer occasional special discounts. In the end, they'll stick to your store instead of looking at other options in the market.

7. Product Feed Marketing

Marketing through product feeds is on the rise, to make, and you can't avoid this for even a moment. It is possible to transfer your WoCommerce store's information about products to marketing channels. What are those marketing channels? The marketing channels include search engines and social media platforms. These include:

  • Google Shopping
  • eBay Business
  • Bing for partners
  • Facebook For Business
  • Pinterest Business

The list is enormous since there are over 100marketing channels on the market. The only thing you must do is transfer your details about your products through WooCommerce's WooCommerce feed. Products feed plugins, such as CTX Feed are able to transfer data about the product in a precise manner.

However, you can make sales, ads as well as other campaigns after transferring your product information. As a result, your sales will rapidly increase in a way that you have never imagined before.

8. Use Upsell and Cross-sell methods

One of the easiest ways to increase sales for WooCommerce stores is by implementing Upselling and cross-sell techniques. This is why you have to suggest that your customers purchase related items when they are ready.

Which is the right moment? When your customer is purchasing a product, suggest related products on the cart page. Also, you can offer products through pop-ups that appear in different phases of shopping.

There is no need to rely on any software to implement this cross-selling or up-selling option. It's because it's an option built into the software that will motivate customers to add more products to their carts.

The Up-Sell Strategy

Using a WooCommerce upsell technique allows customers to buy more products. How do you accomplish this? You need to recommend perfectly related products that will increase the value of their earlier purchase. This way, you can guide them towards more costly items that they aren't able to avoid from buying.

Cross-Sell Strategy

It is possible to convince your clients to buy additional products or and services using cross-selling. Keep in mind that cross-selling refers to additional items that have a connection to the principal product. The accessories you sell must be presented with the proper order to ensure that the customer is enticed to add more to the cart.

For example, let's say you bought a pair of winter boots in their shopping cart. The it is a technique of cross-selling to recommend products such as long socks and boot laces or footwear care products. You will be offering a similar but more expensive or special item when it comes to increasing sales.

9. Engage Customers in Social Media

Social media is getting increasingly business-oriented, and it is essential to make use of this. Social media is the most popular method for marketing to boost revenue for WooCommerce stores. But you need to focus in engaging customers through social networks instead of promoting your products.

Consider yourself as a customer that is constantly bombarded by tweets, messages, as well as advertisements for your product. You'll become tired of it soon, and will quickly ignore promotional messages, and never even look at the email. This is when the term "engaging" becomes relevant. Do not just try to sell your products. Provide a solution to the customers.

10. Re-target your clients

The cost is because re-targeting visitors to your WooCommerce website requires a paid marketing strategy. Moreover, paid marketing is carried out through multiple marketing channels such as Google as well as Facebook. Make sure to test different kinds of advertisements across different platforms to retarget customers that came to your website.

Retargeting offers greater chances of winning over your customers than a generic campaign. Additionally, you must spend less since you are targeting only those customers.

Conclusion

If you're looking to boost the sales of your WooCommerce store, you must try out the strategies we've mentioned. We've gathered these tips from professional marketers who have been adept at making massive gains in sales conversion. For you to stand out from your competition, these proven tactics have proven to be effective.

This isn't to say that applying these strategies is the only way to go, as there's always room for improvement. You should focus on generating repeated sales, not obtaining leads to get only one-time sales. Make and apply strategies to convince your clients to go through a continuous purchase process.

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