Terms

Prior to establishing Big IP, a content studio that manages podcasts, as well as YouTube channels like The John Campea Show, Pop Apologists and Kempire, Scott Porch was an attorney and journalist. "The most important thing I covered about when I was a full-time reporter was TV and film. I also wrote articles for magazines like the New York Times and Fast Company as well as Wired and Decider and some other magazines," the reporter says.

One of the topics which he studied was how podcasts as much as YouTube could change the way we think about the world of culture in relation to television and films. He wrote an article on Game of Thrones recappers for the New York Times and spent researching this topic and talking to experts in this field prior to forming his own podcast series in partnership with Starburns Audio in 2019. "I first started out as a solo artist, but I've since diversified my offerings by incorporating a handful of YouTube streams and channels which can be reached at the age of 15, 14 or 15" Producers add.

Scott believes that there are two factors that make the success of a podcast in terms of its uniqueness as well as its ability to reach people. "There's the interplay between these two elements," he says. "It's difficult to determine the popularity of a show that's not great, yet it's hard to find an excellent podcast to keep it going over a long duration of duration."

It is vital to make sure that both parties agree on the same topic. "You need to determine the reason that people will be drawn to hearing before you find an appropriate audience. It is also important to encourage them to take an interest in it in any manner." According to the way Scott talked about the topic with Brian Morrissey when he made appearances during The Rebooting podcast sometimes the podcast could be component of the company, whereas in other instances it's just a way to advertise the brand.

Milestones

The effectiveness of podcasts comes down to the scale of its host. This is especially true of new and innovative podcasts. Some of the most well-known podcasts such as The Movie Podcast and How Did This Get Made are one of those that has been running for quite a while, therefore the hosts have become famous due to the recognition their podcasts receive. Also, it's a very popular market. "It's becoming harder and harder to differentiate yourself from the crowd. All it depends on is whom the listener is" Scott. Scott. "If Taylor Swift started a podcast, it may bring her money on the first day. If I launch the first podcast on audio on Monday, it'd be completely different in fashion."

The amount you could earn will depend upon how often you watch. "At 50k downloads per episode, there are more options of advertising for hosts that tend to pay an initial sum towards the program, and achieve a certain number of dollars. But, in shows with greater than 5,000 or 10,000 downloads for each episode, it's possible to begin earning money from subscription and programmatic revenue" the author explains.

Pop Apologists, the podcast Scott is part of which has over 2000 members on Patreon and also the Apple Podcast subscriptions. The show has managed to increase the amount of listeners by keeping them on for an extended period of time and also have kept a steady program that has one episode per week only for subscribers and just one show per week for those who subscribe. Scott states that each episode is the same regardless of the quality. "If you enjoyed the very first episode and liked the style that it was created it will be the same of the next."

The initial step is to join an organization

In particular with regards to membership, how do you begin? "A large majority of television programs on YouTube know about the YouTube members' service. It's not widely recognized, yet it's not the case that a majority of the show hasn't done anything about the task because it's an item on their list of tasks they're not yet able to complete or they don't understand the most effective method to address the problem." Scott says.

It's possible that the creator has created such a large amount of content they're not sure which platform is the most suitable for their situation or have enough money to create more content to profit from an expensive platform or if they'll be able make enough money, and whether the premium platform will be in a position to consume the content available on the public platform.

"A substantial portion could be the cause of confusion or an area that they aren't yet at and need guidance" Scott says. "They need to be able talk to somebody who says"There's the money to be earned in the event you decide to investigate the subject. If you're creating a company There's an array of hats will be on your plate and have to take on many responsibilities. You'll have employees and at minimum the tools and materials that can help establish the business," He adds.

In that case, what should you consider when deciding what tools and services you'll require to assist you with running your company specifically in case you'd like becoming an affiliate? "A variety of things seem to be fairly constant over the last few years," starts Scott. "Number one is that people who listen to YouTube or podcasts are in an emotional relationship with their creators. Creators will be paid a an income of 4 per month, of $6,000 per calendar month. Maybe $10 or less per month. It's not just to get an additional benefit for the creator, but also to assist the creator with growing their company and not simply for a hobby."

Another thing Scott discovered is that individuals have preferences on a certain platform. "When Pop Apologists first began talking about Apple Podcasts subscriptions the firm was already thriving on Patreon. One of the reasons that they offered was Apple Podcasts had a chance of it being consumed by Patreon"We might need to shut down the service in order to stop the massive increase in the revenue flowing from Patreon to Apple but this hasn't happened. In reality, what happened was that Patreon is growing in size, and Apple podcasts have been growing each month since our launch."

Scott has been a part of these shows on a variety of topics, and has accumulated knowledge about this topic from people around him. "If people are using iTunes they could be listening to more than 10 podcasts. iTunes is the sole place they'll go to listen to the podcasts. This isn't Patreon or YouTube. If you can get your content in the eyes of people via Apple and then they'll be able subscribe to the channel."

Direct connection with viewers

Scott believes it's vital that creators can connect directly with their clients through podcasts. Scott has spoken about a business named Luminary for the example of a cautionary account. "It was similar to Netflix which let different creators create films. The user can join the service and pay."

Scott claims it was time when Luminary didn't succeed because viewers weren't a fan of the intermediaries. "Consumers should be aware of the fact that they're directly contributing to the production along with the $7 that per month or $50 per year will be paid directly to the producer of the show, not Luminary or Netflix or anyone else. Direct connection is vital for the creators too. It is a great business and financial sense to release Pop Apologists podcasts via the Apple platform to get the attention of the appropriate audience. But, Scott along with his staff don't really know identify the podcasts. "We do not have names of their contacts' email addresses. The only thing we can create is to host an online forum for discussion on Zoom every month with their podcast. We aren't able to inform anyone who is part of a different podcast what time or date when we'll announce live. We don't have any information regarding those individuals," the host states.

Scott believes that when you are looking to generate revenue through your business select an online platform with direct access. "If the growth of your business slows, it might be helpful to offer the iTunes Podcasts subscription and Spotify subscriptions. But, I'd much prefer knowing the details of the person private rather than being able to put it "out out there on the internet"" Scott says.

Be on the lookout for any changes that could happen in the near-term.

Podcasters that are only beginning their journey, Scott offers advice about the most effective ways to become prepared for future success "Don't get too overly extroverted when it comes to your viewers. Your podcast must be available to all who sign up instead of just the first 1000 subscribers. Everyday, someone is new to your podcast but they may not understand the format that your show follows."

Scott suggests that you focus only on the first 30 second of your presentation. Scott recommends: "Are you introducing yourself to someone who isn't a frequent listener? Are you saying 'This is a highly rated place and you're the greatest fan of our comedy?' Maybe you'd like to hear something completely distinct from the crowd since everybody else is on the air..

He acknowledges that it is likely to fail because of the direct-to-consumer relationship "You need to be in a position to convince your club to operate as an institution. One of the last things you would like is to see it transform into a company that does not have doors. The size of the membership at you have in your organization is the sole thing that you're able to control," he explains. "You've had to strike the right balance between giving members with the information they need without being distinct enough so that everybody who sees it will be aware of the information and is able to be able to see they've completed their duty. I'm not member of the.' If the following episode doesn't turn out to be excellent in the same way it was the last episode and it's communicating to viewers that the show doesn't match their expectations."

Scott is a regular listener to podcasts every day and is able to recognize his ideas in only 10 seconds. "Give me 10 minutes about whom you're talking about, as well as what the podcast will include, along with what issues you'll discuss over the next few days. If I have no clue as to what you're discussing then I'll conclude that I'm not a part of the group. I've been putting off this question for a long time and was also a bit too historical and using the term "in. It could be a risky podcast."

It's also the case for advertising that pre-rolls. "Some projects I'm working on contain pre-roll advertising and we make money from this method," says Scott. "If they didn't do similar things and choose not to use this feature then they'd earn less money. Are you looking to make the first thing viewers are exposed to on the program as an advert for Volkswagen? Would you like the first thing people see is the voiceovers of host."

In the last part of the interview Scott provides a recommendation for podcasters who are just beginning to get into the business to stay fit. "You'll find that many podcasters create five or more podcasts. It's not growing, therefore it's time to stop. If you're planning to use this technique for business development purposes or for displaying your artistic side It will take more time than you think to realize your dreams.

It's good to know "You're likely to achieve a better standard of performance in the first 25-35 episodes. The show is likely to provide you with plenty of feedback. You must listen to the programme and then be patient when you enjoy it. You are assured that it will be successful with a consistent pace. There are numerous shows which run from the 300th episode to the episode 400. Do you truly trust the program? There's a good chance that you won't receive the 25,000 downloads that which you're looking for immediately unless the company is a reputable.

Which is your favourite television program? What show do you want to expect to see repeated over a longer period of time? If you think this is something you would like to do, then you'll have to consider the concept for a while and then come up with a creative solution."

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