Terms
We've just launched a powerful new analytics and metrics experience which will assist you to tackle the tough questions you need to answer in order to improve your business, and amaze data geeks and novices alike.
No worries about metrics tracking
With regards to metrics, less is more. In order to help you get through the clutter and focus on the most important member-related metrics, and then displaying the results in a way that is easy to understand so you can stay focused on member growth and retention.
Here's what we're tracking: ( expanded / new)
- Recurring revenue per month is the essential metric to consider for the business of membership. It provides the answer to: How much money will I make? Our metrics now provide the rationale behind the numbers (including LTV and ARPM).
- Net income will tell you how much money you made last month (minus refunds) as well as where the money was derived from.
- Payment members lets you explore the entire amount of recurring members that are in your accountas well as the modifications that impact that total.
- Churn shows how much money you've lost -- whether voluntary or involuntary as well as total $ used to churn.
- Trials shows you the number of members who have decided to keep their recurring subscription after their trial ends.
Comparing metrics across different plans
We've created a dedicated view for each of the 5 metrics and given you the ability to easily compare MRR Paying Members, Net revenue and the Churn over 5 plans: Easily see the things that are working, and what's not or where you can double down.
Get tangible insights
Hover over the charts for the exact amount of every month, so that you know what's driving the month-to-month fluctuations and take action.
Explore the specifics
Select any value in a table, and we'll direct you to the related calendar month, and show a listing of data points that constitute the complete data point. If, for instance, new members added $1500 to your MRR during June, you'll be able to see MRR, charted by each day in June, as well as a list of related members.
Get started
Being a manager can be an obstacle, but looking at your member data doesn't have to be. The new metrics we have developed take the guesswork out of expanding your business, and will help you make your members stick.
Gain valuable insights from the numbers driving your business