Terms

A sound membership strategy recognizes that there will always exist periods where members will become more cautious in their spending.

The ability to prepare for this event instead of reacting can be the single factor that determines how well your group can maneuver through the world of consumers who are ultra-cautious.

So how can you plan? Diversification of revenue recurring.

Timestamps: 00:00 Introduction 02:04 - What will we discuss 03:05 - Case research 10:10, optimizing mix of plans 15:50 - Quarterly/Annual plan strategy 22:45. The road towards 5x growth 28:00 The key takeaways at 30:46. Q&A