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Membership changes constantly. The needs of members evolve. The preferences of members shift. This creates a leaky revenue bucket that often goes unnoticed until it's already too late.

The majority of times, the largest threat to your membership revenue isn't one single incident - it's the cumulative effect of events that appear to be minor (like churn) in time, which can be negative to the long-term growth of your membership.

Operators who optimize their memberships to protect themselves from this see revenue trends that are upwards of 50% higher than those who do not.

In this seminar, you'll find out how you can handle the churn issue, create recovery campaigns and more so you can drive the highest member value that you can throughout the entire spectrum.