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Membership is constantly changing. Members' requirements change constantly. Members' preferences change. This results in unsustainable income streams that is usually not noticed until it's too to far.

Most of the time, the biggest threat to your membership revenue isn't a single event - it's the accumulation of events that appear to be minor (like changing) in the course of time that prove harmful to the long-term revenue of your membership.

Members who have optimized their membership to guard against the risk of losing money consistently experience revenue growth which are 50% higher than those who do not.

In this class it will be taught how to manage churn and set up a program to recover members and more, so that you can increase the value of membership across the spectrum.

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