Terms
The Level Up Creators team - image (c) welevelupcreators.com
"We are all aware that the creators, in general have a terrible time burning out of the content creating and disseminating aspect of things," starts Amanda Northcutt who is the creator of Level Up Creators. "So we are thrilled to assist creators make the most of their distribution opportunities."
The business she operates at Level Up Creators is a mirror of the businesses they help people run and they follow through on their promises using the same methods to make the most of these distribution opportunities. "We use source content as an audio or video in long form, or an ebook, or even a 5,000 word essay," she explains. "This is a substantial collection of content and you'll find blogs, emails as well as lead magnets, and hundreds of social media posts.
"I'm not suggesting that you repeat every word you've said on your YouTube clip, but you can choose to take an add-on or more reductive approach" she says. "You can summarize the key elements of your video's 10 minutes in the form of a newsletter, or alternatively you could write an article and elaborate on a particular point. It could be possible to create a new piece of source material if you write that."
Amanda states that this is just one method to help creators think more strategically about the growth of their business. The aim here is to make use of current content to the best feasible way "Successful individuals know what levers they should pull in order to reap the most value. Our team is helping with content dissemination and distribution straight from the beginning." Amanda and her team help with the strategic approach and help in the creation of creating the creation of content. "This helps to decrease burnout and over-work and stress to ensure that the creator has a space for creativity inside their heads."
Level Up Creators create a streamlined pathway for businesses - image (c) welevelupcreators.com
Level Up Creators can also take the administrative burden off creators' plate. "We're taking care of DMs and emails, as well as calendars and gatekeeping for brand deals as well as talent management as well. Then we move on to creating a product roadmap, making awesome stuff, and then marketing the product!" The team helps makers with "the requirements to bring you to the point where the conversation will be given the credence that it deserves".
Amanda as well as her colleagues members are here to "have people let their minds to think large," she says. "We are interested in understanding where the creator wants to take them: lifestyle design factors, as well as income goals. We help put together an over-the-long-term strategy that includes the mission, vision, values, and goals that make up the North Star of a company. This is what everyone looks at when making a decision, at least when it comes to a business that is run well."
Marketing is a process that involves thinking.
Once the thought process and freeing of brainpower is done The Level Up Creators will take a look at particular products like memberships and online masterclasses that are suitable for the creator's needs and are in line with their visions. "For example, we ask ourselves, 'How will creating a membership product align with our long-term plan?' This is the litmus test."
"We are able to collaborate together with creators from other fields. We are able to do brand agreements. We are able to start your own product line. You could offer premium individual coaching, or group coaching. We take that solution set and determine which product we can pack it into and we then assist in bringing them to the market."
Level Up Creators also wants to make sure that their clients are in good contact with their community of business and creators, as well as other people who are non-competing, tangentially related companies or have similar audiences.
Amanda is a believer in sharing audiences: "a rising tide lifts every boat and the pies can never be bigger," she smiles. "It's not like if I have my own audience and they quit and not return' - because they're following them to a purpose." Therefore, affiliate programs and similar are crucial and Level Up Creators is able to connect the dots with its marketing automation.
Amanda wants to help creators build sustainable businesses - image (c) welevelupcreators.com
Marketing automation might sound a bit technical, but Amanda is able to explain the concept in a way that is as convincing as everything else. "It's the system that lets the creators communicate with their customers, on a size. This is a hidden automated sales system that works to support you 24/7 according to your subscriber's preferences.
This machine links every single digital interaction you make to your clients and potential customers via a backend device or two, which are set up to lead your audience to the next stage of their journey with you that will eventually lead to a purchasing.
"We're very active with email lists and we're big on partnership marketing," Amanda adds. "When you have your marketing correctly your subscriber will be in the driver's seat. They're only seeing content that pertains to their needs. This is a great system. We want to get people into that email ecosystem.
"Then we'll want to deliver value repeatedly, diligently, strategically, and in a larger strategy," Amanda concludes. "We are looking to be sure that we're delivering quality before asking customers to purchase items. But we are going to ask people to buy things as we're selling items that make lives easier, aren't they? !"
More details
Amanda Northcutt is a consultant as well as a coach, and six-time executive who has launched and scaled online businesses for D2C, B2C, and B2Bs.
She founded Level Up Creators to help influential creator educators build viable businesses. Level Up Creators offers strategies and tools to those with at least one existing product in fields like fitness, personal financial planning, travel, or sports, and are ready to increase their reach as well as their income. For more information, visit https://welevelupcreators.com.