Terms

     Amanda Northcutt, founder and chief executive chief executive officer of Level Up Creators    

"The most of my career has been filled with pleasant moments," starts Amanda Northcutt who is the director of the company and its founder, Level Up Creators. "My career path is extremely unpredictable and not linear. However, that's common for the majority of people. It's common for us to land in the place we're supposed to be if we're planning and strategic."

Family jokes that she never spoke until her brother was in college. "My brother is a highly successful lawyer, but his practice took up every inch of airspace in the house. When he started college, I was fourteen and heading to high school. I came into my own once there was airspace inside the house."

Amanda's first position was in the shoes store. "Everyone believed that I'd be unsuccessful due to my timidity. I exploded out of my inner shell and started selling shoes in a blaze of glory, breaking national sales records. This was incredible! I was enthralled by business as a teenager I knew at that time that's my path that I would like to pursue."

Then Amanda went to university and connected with a friend who owned a website and operating and needed someone to market ads on the site. "This was back in 2005. The selling of online advertisements was similar to advertising banners. Similar to selling air! I heard the words "no frequently and was able overcome the fear of selling to people fast," she recalls.

Then being thrown down into the depths of the

"I learned my trade from swimming in the deep," she continues. "I turned that deal to a larger selling job at a new firm named TexAgs.com which was in operation for nearly a decade. In that company, I really learned to manage a business." During this time she came up with the idea of memberships and what provide recurring revenue the value of increased, in addition to growing LTV as well as selling sponsorships.

"It's no longer a tiny, cool site anymore. It's more like the biggest college fan site in the world. I was the second employee on the website and loved everything about it." she tells us smiling. "I learned how to manage and manage the employees. That's when I was completely in love with idea of membership and the concept of recurring income. This was in 2005. In the next year, I'll have been there for a total of two decades. Crazy how time flies!"

This led to thousands of people who paid $13 per month for details about Texas A&M University sports teams. "We also broke the code on switching from banner ads to sponsorships (brand deals in today's terms). These companies wanted to get their message out to the public and we provided an access to very specific data points which could be tracked and had a positive impact on the companies," she says.

Amanda used the method and created Northcutt Media, using the sponsorship model that they refined at TexAgs in the past, then rolled out this model to various websites throughout the United States. "That was my first attempt at a venture in business when I was 22 years old. The company was often on the move and also different things like that."

However, a couple of years afterwards, her health started to suffer. "I required the time off, and dial in on living a healthy lifestyle," - Amanda needed to alter the sequence of her life's priorities including her husband, health and baby son.

Amanda has begun to publish the details of her medical journey publicly and plans to continue sharing more. Amanda has discovered that the majority of women with work which is intense, stressful and demanding are afflicted with an autoimmune condition or similar. "The more vulnerable I become at risk and the greater chance I am able to lead by being vulnerable," she says. "Every time I share my experience, somebody who isn't familiar with me appears and texts me, asking to chat?  It's incredible."

Amanda has changed the regulations. "I needed to be the mommy to my kids. I was required to be a person who was responsible for my health, and I was required to work as an expert consultant." For the sake of returning to work the couple acquired their second business partner from Member Up and took it into their own operation as an advisor.

"I have had an amazing time helping businesses through memberships that covered all types of subjects - things that most people don't ever think of unless they're in this world and know there's a niche for each type of fascination and also users on the web who are interested in your services." After spending a long time working in the area of membership then she switched to an executive role that was a fraction of SaaS companies around the globe.

In this new more balanced lifestyle, Amanda reduced her work to between 20 and 30 hours per week but determined to be "extraordinarily influent" at all the businesses she was employed by. She quit Silicon Valley at the end of 2022to create Level Up Creators: "I wanted to take everything I had learned in the B2B industry, particularly in the SaaS industry, and apply the knowledge to creators and particularly women.

"I'm keen to help women build wealth generation cycles, and to leverage their expertise through providing enormous value to their communities and members and receiving an amount of compensation through gifts."

Level Up Creators offers services. Level Up Creators

What is it exactly that Level Up Creators' work? "We're seeking to increase the impact of our work and increase income especially for female creators. We're confident that we've assembled the most knowledgeable team of entrepreneurs in the world," she replies.

They help people determine where they are the moment, their destination and what's stopping their progression from occurring. They then plan how to knock down those barriers in order to take you to the direction you'd like to take. "Our best time to start is when you've developed a following about a particular topic - that's very crucial - and you have more than 50k followers on social media or more than 2,000 email subscribers."

"When you come to us, I'll probably be asking you around 100 questions," says Amanda. "I'm always seeking to know the basics before I can comprehend." Amanda collects both the details of both the qualitative and quantitative aspects from a writer to make sure they are able to help them understand their choices.

"We are looking to assist the subject matter experts create a suite of products. We'd like to create lead magnets. Then, an educational course or perhaps a masterclass for beginners of three parts or similar. After that, we'd move on to a recurring revenue product. Perhaps it's $49 or the price of $79 or the $249 monthly membership."

As time goes on, Level Up Creators would move customers to group coaching with more recurring revenue levels. That's because "you are able of providing consistent, regular quality that is on the mark to your clients and fans" she says.

     The Level Up Creators team - image (c) welevelupcreators.com    

It's how she helps people to improve their mindsets as professional creators. "Oftentimes experts in their field of expertise creators are hesitant to make brand agreements or even to create products and request that their followers purchase their product. I'm on a mission to help creators understand their unique chance to keep offering value above and beyond what can be offered by social media for free.

"We all seek the strength of respect, honor and authority. We all want love, relationships - the basic desires of our society," she continues. "We believe that we are those we admire. We have a lot of information about their lives that we would like to be like them." Amanda believes that if creators provide opportunities to us all to get closer to them, then there's an possibility for them to market products that can help followers realize those desires and create "a profitable cycle".

"We have so much more respect for the artists that we collaborate with than do the massive legacy global brands due to the fact that we're talking to an individual and not the brand's logo. Our mission number one is to educate people on the fact that it's OK to sell things - as long as customers want to purchase the items they see.' We do not engage in unsavory sales or marketing, as well as we won't collaborate with people who aren't offering real benefits to their customers. This is like table stakes."

The future and the death of legacy brands

"I'm thrilled to be in an area where we're aiding creatives once again and extending our support to women."" Amanda muses. It's a business that is one of the most professional companies, but we're striving to mirror our clients' businesses by being a maker-first company for ourselves." In her summary, the company is helping creatives understand how to become leaders in their thought processes and manage their businesses effectively.

"We have been working hard to create some awesome products!" she smiles. Actually, the group are preparing to launch their Level Up Creators School on the 1st of March, 2024. The school is a subscription based business school designed for creators. "We'll share our experience and expertise to provide the most precise training, community equipment and services that assist creators in reaching the next milestone in their income which is for a lot of creators, $50,000 in RR. We'll utilize the Fastest Path To 50 framework to help people reach that goal. What a great idea!"

As a last thought on the business in general, Amanda concluding: "The industry is moving toward a direct-to-consumer model that allows creators to have greater control in consumer spending and content curation. It's amazing the level of love that people are feeling for the creators they love."

Amanda states that millennials and Gen Xers aren't dependent on big names in the past to get news today "These major cable networks are now a thing of the past! They have the option of joining this train, or they will die."

"I am taking my shot: that is the future. I've started a company to help bring that dream into reality and help people become highly profitable. I'd prefer that money be given to the creators rather than huge companies. This is like saying, "All right, let another person take the reins the reigns! The time is right to create content!" She smiles.

Additional details

Amanda Northcutt is a consultant and coach and executive for six times who has created and grown online companies to D2C B2C, D2C as well as B2Bs.

She founded Level Up Creators to help prominent creators and educators create sustainable businesses. Level Up Creators offers strategies and solutions to individuals who own at a minimum one current product that is in areas such as the areas of personal finance and wellness traveling, wellness, etc. and are ready to scale their impact and generate a revenue. For more information, visit welevelupcreators.com.

Article was first seen on here