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Amanda Northcutt, founder and chief executive director of Level Up Creators. Level Up Creators
"The majority of my life's activities are made up of happy accidents," starts Amanda Northcutt the co-founder and CEO of Level Up Creators. "My journey has been extremely unpredictable and not one-way. This is, however, commonplace for the majority of people. It's not uncommon to find ourselves in the exact spot that we're supposed to be in situations where we're strategically planning and thinking."
The family jokes that they had never talked to her before my brother entered the university. "My brother is an extremely famous lawyer, however he occupied up every inch of airspace inside the house. When he attended college was when I was just 14 years old and close to the point of going to high school. I was able to establish myself when that space was available within the house."
Amanda's first job was at the shoe store. "Everyone believed I was unsuccessful because I was extremely timid. I broke out of my shell and soon I was selling sneakers in the midst of glory. I broke records for sales across the United States. This was so exciting! I began to discover my love of enterprise at 16 and felt certain at that time that's what I wanted to pursue."
The following year, Amanda went to university and linked up with a student who was launching a website and needed someone to sell ads on the website. "This was the year 2005, and advertising online was similar to banner advertisements. The same as selling gas! I was told "no often" and then pushed aside any fear of selling my products for sale quickly," she recalls.
Then being tossed into the waters.
"I learned my skills from being in the deep of the market," she continues. "I turned that single sale to a bigger sale with an incredibly new company called TexAgs.com which led to me working there for over 10 years. This was the place where I really learned about the business." In this moment, she created the idea of membership that regular revenue will bring value, increasing and raising LTV and also offering sponsorships.
"It's no longer just a tiny, cute website. It's the biggest student-athlete fan website in the world. I was the second time on the website, and was an absolute blast." She smiles. "I was taught how to supervise and manage employees. This was the time that I was attracted by the notion of memberships and recurring income. This was 2005. Within the next few years, I'll be there for over 20 years. Incredible how quickly time moves by!"
It attracted thousands of patrons who paid $33 a month for information about Texas A&M University sports teams. "We have also broken the process of changing banner advertisements to sponsorships (brand agreements in contemporary terms). The companies were trying to communicate their messages to our readers, and we allowed them to use particular access points which could be tracked and made an impact on these companies," she says.
Amanda took the idea and came up with Northcutt Media, using the sponsorship model that they perfected at TexAgs Later, they added other websites in the United States. "That was the first time I had a venture in my 22nd year of age. old. It gave me the chance to travel extensively and other things like that."
After a couple of years of illness, she started declining. "I wanted to take a few days off and also reorient myself to a healthier lifestyle living." - Amanda had to alter the balance of her priorities throughout her life. This included her husband's the health of her son as well as.
Amanda has started writing about her journey to wellness in more detail and plans to expand her sharing. Amanda is aware that women working in high stress jobs tend to be more prone to suffering from an autoimmune disorder or a similar condition. "The more risky of developing an autoimmune disorder, the higher likelihood that you will be a person with this attitude," she says. "Every time I talk about my experience, somebody who is new to my life and texts me asking, 'Hey, would you like to chat? It's wonderful."
Amanda altered her rules. "I was required to be a the mother of my children. I was the person with the responsibility for my health and I wanted to become an professional." In an attempt to restore an element of discipline in her life She and her husband decided to sell their business partner from member Up and took over the business and managed it as a consulting company.
"I enjoyed helping my members to run businesses that covered all kinds of subjects. It was a subject that most many people don't even think about as if living in the universe, knowing that there's a place for each sort of subject and there's a lot of users on the internet that would want to know the services you offer." After a lengthy period in the field of membership she was promoted to directorships on a part-time basis at several SaaS companies around the globe.
To live a balanced, healthy lifestyle, Amanda reduced her work for 20-30 hours each week. She also wanted to become "extraordinarily efficient" at every firm she was employed by. Amanda left Silicon Valley at the end in 2022, and set out to create Level Up Creators: "I was determined to use the lessons I've learned from my experiences working in the B2B sector however, primarily within the SaaS business, and place it in the hands of people who create - particularly women.
"I'm eager to assist women build the wealth cycle lasting for generations, and to make the most of their knowledge by providing enormous importance for their families as well as to those affected by their work. be compensated in kind."
Level Up Creators offers services. Level Up Creators
What is exactly it that Level Up Creators does? "We're looking to boost earnings and impact specifically for female creators. Ich am convinced that I've assembled the best group of entrepreneurs in the globe,"" she adds.
They aid people to determine their current location, which direction they're going in, and what's preventing the way to get there. They'll then come up with the best method to break through the obstacles to give the direction you want to go in. "Our ideal situation is when you've got followers gathered around a important subject - you've got more than 50k followers on social media as well as more than two thousand email subscribers."
"When you call us, I'll probably have you answer around 100 questions initially," says Amanda. "I'm constantly trying to figure out before I'm able to be able to understand." Amanda gathers qualitative as well as quantifiable data about a creator to ensure they are able to assist them in making their decisions.
"We want to assist specialists in this field create an entire product line. We'd like to to create lead magnets. A course, perhaps an introductory masterclass of three parts or similar. After that, we'll move to a recurring revenue product. The fee could be a one-time amount for $179 or $49 or a membership that is annual for $249."
With time, Level Up Creators would switch clients over to group coaching. This will increase the recurring revenue levels. The time comes that "you have the ability to provide consistent high-quality and repeatable service that hits the right track for your customers you've got along with your clients" she adds.
The Level Up Creators team - image (c) welevelupcreators.com
That's how she helps individuals to cultivate their artistic mindset. "Oftentimes people who are experts in their fields that they are experts in do not want to sign deals with brands or create products and request customers to purchase their products. The goal of this blog is to educate creators about the fact that they're in the best opportunity to offer something much that is more valuable than what of social media for free.
"We all desire to be respected and have power relationships with love and respect as fundamental desires," she continues. "We think that we're linked with the artists we admire. We are able to access an abundance of information about their lives and we would want to become as successful as they are." Amanda thinks that when others provide us with the opportunity to grow more than they have, it's a great possibility to sell items that are valuable as well as assist their followers to achieve their goals, resulting in "a positive cycle of value".
"We are more enthused to creators than those huge legacy companies because we're speaking to a person, not the logo. Our primary goal is to tell people that it's acceptable to earn money from selling items because customers want to purchase what you've created.' Our company doesn't engage in bad sales or poor marketing, and don't work on behalf of those who aren't providing real value to their communities. Like table stakes."
The future and the demise of the old brands
"I'm happy to have the opportunity of supporting creators in a different way and also offering assistance for females."" Amanda muses. It's a professional company, however we're working to imitate the work of our clients by becoming an innovator-first business of our own." She sums in the sense that they're here in order to help educate entrepreneurs on how to act the CEO of their business.
"We have been working to create some fantastic items!" She is laughing. The group is planning to launch an initiative dubbed"the Level Up Creators School on the 1st March 2024. It is an educational subscription facility for artists. "We'll offer our expertise as well as know-how in the field of providing a precise education along with community support, tools and highly-personalized support for creators to reach the next level of their earning capacity, which for a majority of creators is $50,000 a year and will use our Fastest Path To 50 framework to assist people in reaching this mark. This is awesome!"
In closing, and in a reflection of the whole industry Amanda declares: "The world is moving towards a direct-to-consumer model in which creators have more control over spending by consumers and content curation. It's astonishing the degree of affection that fans have for the creators that they love."
Amanda declares that millennials as well as GenXers do not rely on the big brands of the past to get their news anymore "These major cable networks are nothing but dinosaurs! They have the option of joining this train or dying."
"I am deciding to go for it and see what the future holds. I've created a business that will help to make this vision a realisation and assist people who wish to see it become a huge success. I'd prefer to see the money given to the creators instead of large corporations. This is like saying "All is right with the world, so let somebody else have a shot! This is a great time to begin a new career as the creator of material!" She smiles.
Additional information
Amanda Northcutt is a consultant and coach as well as a 6-time executive who developed and expanded online businesses to D2C B2C and D2C and B2Bs.
She created Level Up Creators to help famous educators and creators create profitable businesses that are sustainable. Level Up Creators offers strategies and instruments to individuals with at least one current product which is related to areas such as finance, health traveling, sports or travel and would like to increase the impact of their work and make an income. For more information, visit welevelupcreators.com.
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