The 13 Top Lead Generation Platforms, Tools Software (for Every Situation)

This guide will help you discover the ideal lead generation tool and platform that take into account the different facets that lead generation has.

Marketing teams today are pressured to be more efficient and do it with less. One method to achieve this is to maximize inbound lead generation efforts to generate leads and revenue at size.

Fortunately, there are plenty of lead generation tools available on the market that help ideate opportunities and activities to generate demand! Better yet is that many of these tools offer automation, as well as suggestions to optimize your marketing campaign.

This allows your marketing team to be more focused on planning and executing on activities that contribute to your department's goals.

Skip ahead:

•         Categories of Lead Generation Tools
•         The Right Lead Generation Software for Your business
•         Final

Do you want to know the top leads-generating tools to make use of? Use this table to leap into the future!

Why Lead Generation is Critical for businesses

Lead generation efforts are important for companies because it helps the business expand its market share and reach new markets. Without these activities, companies would be forced to rely on customers they already have for upsells and referrals, which often has a much slow increase. And since 90% of customers are not responding to cold phone calls made by outbound lead generation and there's a greater emphasis for inbound initiatives specifically, to succeed!

Categories of Lead Generation Tools

Content Marketing Tools

Content marketing refers to the process of creating media like blogs, videos whitepapers, tests, and quizzes to let your customers discover more about the services you offer and then convert them into potential customers.

In B2B marketing, 88% of marketers use content to build brand awareness! A great content strategy tool can help you create interactive elements and track the engagement of your audience to retain your viewers on your website for longer, which increases your retention and conversion rates.

For gating video content: Plus

Video content is rapidly becoming a dominant force in marketing, with studies which show that 85 percent of internet users in the United States watched online video content monthly on their devices.

By leveraging Plus's robust platform for marketing video companies are able to benefit from this fast-growing trend of creating, sharing and analysing high-quality videos. This helps to build a stronger connection to customers, prospects and leads to revenue and growth, positioning your company at the forefront of the competitive marketplace.

Features:

• Video editing tools
• Distribution and marketing assistance
• Completely detailed payments and performance analytics

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  For Written Content: Hubspot Marketing  

In case your company is looking at more whitepapers, blogs, as well as SEO (SEO) methods, Hubspot is a good place to look. It syncs to your customer relation management (CRM) platform and gives marketing teams ideas of what subjects leads from inbound asking about. After that, you compose, distribute, and analyze, and optimize your blog content for high rankings, all through the Hubspot Marketing platform!

Features:

• Search Engine Optimization opportunities for develop targeted pieces that meet the buyers' needs
• Integrate custom forms on content
• Comprehensive tracking of clicks, views, and conversions
• Marketing engagement analytics synced to the data profiles of contacts so that it can be tracked over the customer lifecycle

Prices  Pricing: Starting at $1150 per month

Search Engine Advertising Tools

Search engines are among the top places to get leads as you can provide solutions to potential buyers in the same location that they're looking for answers. Numerous other companies have heard of this method of marketing and that's why SEO and advertisements for search engines have shot through the roof in a short time!

  For Advertising on an Internet search Engine such as Google Ads  

All over the world, Google Ads is the most widely used advertising tool. Even if you only have an understanding of the way the process of buying ads and their performance operates and how to use it, Google Ads allows you to walk through the tool.

Features:

• Build custom audiences based on engagement, preferences for search, as well as the characteristics of your audience
• Set up retargeting in order to make sure that your hot leads receive the maximum focus from your ads
• Select to conduct either manual or automated bidding in order for the best return on investment (ROI)
• Multiple campaigns can be created in various formats of media and on multiple channels at the same time
• Analytics and tracking details to measure and compare results of campaigns across period of

Pricing: Free to utilize, but advertising costs are based on the performance

Social Media Advertising Tools

SMM is a form of social media advertising (SMM) is great for companies with highly active online customers. LinkedIn as well as Facebook are more popular for B2B lead generation initiatives since they tend to provide more buyers, or discussions that are more business-oriented. It's therefore a fantastic location for B2B brands to jump in by offering solutions to business challenges presented directly to their targeted customers.

  for Social Media Advertising Businesses: Facebook Ads  

Facebook Ads (also called Meta Ads) can be a instrument that aids in lead generation through social media. Meta is an online business center that allows you to design targeted audience segments and send custom advertisements to these segments!

  Features:  

• Enable retargeting to make hot leads convert faster
• Run omnichannel advertising campaigns across all Meta's platforms
• Set bids on ads in order to increase your profit

Prices: Free to use, advertising costs are charged based on how well they perform

Tool for Lead Capture

If a buyer who is interested in your product wants to contact them for help, you must create a lead capture page available. In most cases, they'll connect to your CRM system or web system to take information gathered via a form, or to provide pop-up messages to leads while they're interacting with your content. This can be great for asking the lead if they have any questions, offering them a seat for a webinar in the near future, or urging them to watch the demo you have created for your product.

While Hubspot provides pop-ups on the Marketing Hub, as well, we've mentioned this in the past. So here's a few other fantastic lead capture tools!

  For Capturing Email: Sumo  

Sumo is an email capture tool. It can pop-up onto the WordPress or Shopify website in order to assist you gain newsletter subscribers, brand leads and webinar registrations. It works well for both e-commerce and salesteam-driven products. Through Sumo's Pro plan you can maximize your lead capture efforts with A/B tests, also!

  Features:  

• Automatically sends welcome messages to keep new leads in the loop.
• Offers new leads discount codes to reduce card abandonment rate
• allows visitor targeted advertising as well as social media sharing
• Analytics dashboard for viewing and assess the performance

  Pricing:  

• Free plan available
• Paid plan available at $39USD/month

  for Reducing Exit Intents: Poptin  

Most often, people quit your site without finding the information they're seeking. However, Poptin helps reduce this by identifying when users might go away from your site, and then offering them pop-ups with more tailored info. This keeps your rate of bounce low, and your increase the time spent on your site!

  Features:  

• 11+ different types of pop-ups to suit the size of your screen, type of interaction as well as information gathering requirements
• Integrations to major sales and marketing software to ensure seamless transfer of lead information
• Triggers for users to be targeted when they're engaged in a particular site-based task
• Targeting of visitors dependent on the source of traffic, content engagement, and many more!

  Pricing:  

• Free plan available
• Pay-per-month plans start at just $25 USD/month

  To capture B2B Leads through Social Media: LinkedIn Lead Gen Forms  

A lot of companies use LinkedIn as an social media outlet particularly those who are involved in B2B sales. It is a great idea to set up an lead generation form set for your business' LinkedIn profile in order to gather the contact details of interested customers. This gets your sales team in contact with the lead quicker than asking the lead to contact the company by telephone number or email instead.

Features:

• Noticeable lead generation form in every profile page of a company
• Fields for information that can be customized
• Contact information is available from submissions via email
• encourages those who complete the form to join you on LinkedIn or sign up to your newsletter!

Pricing: Free!

Landing Page Providers

A well-designed landing page is crucial for making an intrigued visitor an actual lead. Landing pages that convert well must be brimming with compelling content and attractive images to show how the solution is able to meet the requirements of the customer as well as help them solve a challenge they're currently facing.

  To build and optimize landing pages: Unbounce  

Unbounce is a machine-driven website builder that will help you create the most effective message for the purpose of your landing page (eg. advertising, registration for webinars or contests, providing demonstrations for free). This will help to create copy, but it will offer recommendations for design, too! This makes it great for people who are new to design.

  Features:  

• Pop-ups, as well as sticky bars on webpages to boost conversions
• Create landing pages quickly based on templates to cater to different pages in different campaign
• Receive suggestions to modify layout and copy based on user engagement

  Pricing:  

• Prices start at $99 USD/year.

  for the construction of one-off landing Pages: Cardd  

If you're beginning to play around with landing pages, or need it for a one-off occasion, Cardd can be a great option! Their platform is simple and user-friendly, so you don't have to spend a lot of time building an effective landing page to serve a brief-term, one-off use.

  Features:  

• Provides templates to make set-up quick and easy for newbies
• Pages will respond automatically to the screen's size, which helps save time in optimizing and increases the performance of user engagement.
• Option to connect with sales and marketing tools to facilitate lead transfer (paid package)

Pricing:

• You can build as many as three websites (pages) on a single account.
• Pay-per-month plan is available for $19USD per year

Review Websites

Review sites also double as an online marketplace to generate leads since buyers utilize them as a central spot for comparing the features and prices. It's recommended to get on all of them as possible, but we also offer two review sites consider to be the top for lead generation!

  For collecting user reviews as well as using social proof G2  

A lot of companies in the field use their G2 score as a measurement for product success. G2 is a product of software marketplace where users can leave detailed reviews. It creates a G2 score which companies can incorporate into their social media and website to drive further leads!

  Features:  

• Offers a comprehensive portfolio of reviews, reports, and images to a potential buyer
• allows leads to directly email you with a quote or demo
• Analytics to determine how many people are connecting with your brand's profile
• Embed the G2 scores or reviews directly to your marketing channels

Pricing: Free to create a product profile

  for a ranking of categories of tools users browse for: Capterra  

Capterra is another excellent software product review marketplace. It functions similar to G2 in that it allows buyers to browse through categories (which can be particularly helpful for leads who aren't certain of is the name of your item's category is).

Features:

• Links to share with customers for review requests
• Actual customers who have viewed the HTML0 have a "verified" status to authenticate them
• Complete directory, so that customers can find your categories more easily.
• Opportunities for companies to join industry/category research

Price: Free to build a product's profile

Marketing Automation Platforms

When you've established a regular supply of leads it is essential to have a powerful device to nurture and convert leads. Ideally the tool you choose for marketing automation can also sense when leads are hot or cold as well as distribute custom content depending on the stage of the lead's sales funnel.

  For Customizing Messaging to Leads: Customer.io  

Customer.io is an automation tool for marketing created to provide your leads with targeted messages throughout the customers' life cycle. From the beginning until the end the tool will score your lead based on the nature of the product they are interested in as well as their potential to purchase and help you to deliver the right copy and the appropriate date.

  Features:  

• Lead scoring is automated and distribution of content
• Visual workflow builder to create customized automation
• Integrate with other marketing and sales platforms to facilitate smooth transfer of lead data
• Multiple workspaces for handling distinct brands or items

Pricing : Starts at just $100 USD per month

  To automatize emails: ActiveCampaign  

ActiveCampaign is a fantastic automated email tool for novice marketers because of how simple it is to use. If you enjoy using ActiveCampaign, you may be able to extend your subscription to cover other areas of the sales and marketing process too!

  Features:  

• Automated email distribution based on triggers that are pre-set
• Create automation workflows that deliver multiple email messages over a period of period of time in accordance with pre-set contacts or engagement parameters
• Easy drag-and drop email creator
• Built-in tools for testing A/B
• Email marketing performance analytics dashboard to measure your success

Prices: Starts at $66 USD per month

Selecting the Best Lead Generation System for Your Business

Factors to Consider

In deciding the lead generation software that is best for your business There are many factors to consider. Some of these include:

• The company's size. What number of employees use the platform?
• Your audience's size. What are the number of contacts from marketing you distributing content to?
• The frequency and scale of the effort. How often are you distributing documents or preparing forms?
• Industry requirements. Are there specific security, compliance, or data collection rules that you need the tool to meet?
• The data that is managed by the tool. Is the tool capable of automatically collecting or transfer and save that type of information?
• Integration with the rest of your technology stack. Integrations are already present between your tools or do you require to use a third-party platform like Zapier?
• The long-term cost of size. As your team, audience size, and activity frequency expands, what does the cost be? Are these costs manageable?
• Onboarding and training requirements. Does your team have the ability to master new technologies? Does training and onboarding assistance readily available should you require it?
• Customer success requirements. How important is this instrument to the overall success of your marketing organization? If you're having a problem regarding a feature or usage situation, who should you contact?

They are crucial when buying any marketing tool. As you review different leads generation tools, remember to consider your company's current and future circumstances. Your team, budget, and business operations could look different in 3 months, 6 months, or even a year later! Moving a lot of data and automating workflows can be difficult to implement later. Therefore, you'll have to think about these issues now and save the headache later.

The Final Words on Selecting the Best Lead Generation Tools, Software and Platforms

There are a myriad of lead generation tools on the market today, and a lot are designed to improve one part of your business. In order to make the search a bit less overwhelming look for tools that have essential features for the success of your marketing department and not features that seem cool but don't serve an important purpose. And don't forget to check on your team's needs. their requirements too, to ensure you've not forgotten some important thing!

Conclusion

Lead generation is vital for any growing business - it's a fact. There must be a continuous flow of leads as well as revenue flowing into the long run to help you grow.

Using an LMS platform such as Plus, as a lead generation system allows you to transform leads into brand advocates with high-quality educational services throughout the journey of a customer. It's a breeze to utilize, you're able to focus on creating demand--not worrying about technology. Additionally, you get a group that is committed to assisting you in leveraging your understanding to help you land the leads.

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