The art of the event recap video
But, before you know it, all the months of preparation will be over in a flash On average, companies need between three to six weeks for preparing and promoting an event that is small in size. Making videos of event recaps is one way to ensure your content lives on, for a long time after your event wraps up.
Event recap videos are also an effective way to increase branding awareness, advertising the next event, as well as reaching a wider intended audience.
In this article we'll provide tips, best practices, and some examples of how you can create shareable event recap videos that not only help participants remember what happened and also inspire people to sign up for the next event.
In this article
- What is an event-related video?
- How do I you should create and distribute event recap videos?
- How to make and distribute video recaps of events
- Event recap video best practices
- The wrap up
What is an event review video?
The videos of event recaps are typically around one to three minutes long. They are designed to give the viewer an idea of how it was like at the event.
These edited clips are then added to on-brand images, as well as music to provide a memorable snapshot of the occasion. Here's an example of the event held in collaboration and The Vendry in Los Angeles.
What is the purpose behind creating and distributing event footage of recaps?
Capturing videos for recaps helps marketers to capture the essence of events. The attendees can revisit the event and those who couldn't attend may feel motivated to sign up next time.
Video recaps of events can help your event production budget go even further, ensuring that your event continues to entertain, educate, and delight following the closing curtain call.
Increase your ROI while creating evergreen material
Following weeks of careful planning, you don't want your event to be forgotten after the event is over. Videos that recap your event can increase the exposure of your event, and also ensure it remains at the forefront of people's minds.
They're also a way to reuse event videos to create evergreen content, and gaining greater value for your initial expenditure. Make use of event recap videos to create content for social media, websites content, newsletters, and future promotional campaigns.
Boost the reach of your event as well as increase your conversions
By publishing event recap videos to a larger population of people who couldn't go to the event. The people who didn't get to take part or were not conscious of your event may still experience its highlights and gain an understanding of the value of it, and possibly convince them to attend the next event.
This increase in engagement may lead to conversions like more events, registrations, or sales.
Latha Youngren, Chief Marketing Officer of event managing software Tripleseat Tripleseat, claims that the video recap of the annual event, EventCamp aids them with multiple digital marketing campaigns and for advertising their brand's culture.
"Beyond the actual recap content it also serves other purposes. We use it when promoting next year's EventCamp via email, on social media, blog posts, and paid-for video content. This is a fantastic method to demonstrate our commitment to customer service and company culture when applying for event awards."
Let your event be a success. occasion
Recap videos provide a visual representation of a successful event. In displaying the testimonials of attendees, positive feedback, and the general energy generated by the event, organizers can build trust that there's worth in their events. Anyone who hasn't participated previously are able to experience what they've missed out on.
How can you make and distribute videos of event recaps
The secret to creating a memorable footage of a recap of the event is involved in preparing. Find out what story you wish to share and who you want to tell it to before you begin creating. Create a thought out distribution strategy so you can get your message in front of the right audience.
Plan your recap video before the event has wrapped up
Before the event, make an outline of your most memorable moments to incorporate into your summary video.
Latha of Tripleseat says that the key to an effective event recap video is plenty of planning. Before the company's annual conference starts, they have an idea of the post-video content.
"At Tripleseat, the planning starts well before EventCamp begins. We determine the kinds of videos we'd like incorporate into the video as well as the most attractive venues within the event with high-profile speakers, as well as attendee reactions" She says.
"We contract with a local videographer. We brief the videographer on what we want to shoot as well as the overall vibe of the background music, the scope of work and the deadline."
Choose your audience of choice and key message
A recap of an event video made for past attendees may look differently than one intended for future attendees that convince them to register. Before the videographer starts filming make sure you know the objective of the video as well as the intended audience.
Is it an overview reel or social proof? Or a teaser to show you next year's events or another thing? If you are clear on the messages you'd like to send through your video recap, it'll be much easier to build your storyline.
Nebojsa Savicic, the co-founder of the video automation software plainly Says that the recap should be able to make the audience feel as if that they attended the event.
"You must create a strategy. Think about what you want your audience to take away from the video. What are the most memorable parts of the event, the keynote speaker, or a behind-the-scenes look? Once you have a clear idea of your goals then you'll be able to map out the contents for your video."
If you want to help those who attended your event in the past remember it It is possible to feature key learnings as well as highlights of Q&As. But a teaser designed to encourage future sign-ups may include more testimonials and videos of the general excitement of the occasion.
As an example, Snap uses their event recap video to generate anticipation for their newest new feature launches.
Format it according to channel specs
The way you present your video is contingent on the distribution channels that you make use of. Consider whether landscape or vertical video angles are the best choice for your preferred platforms.
Build a distribution strategy
The creation of a strategy for distribution can help increase the number of people who view your video. Before publishing your video make a list of all your channels that you would like to use to promote your video's recap. Make sure to post it in the places where your target viewers are most likely to be.
Currently, 60% of marketers use social media for driving registrations to events. However, if the audience you want to reach is there it's worth posting your review video.
Latha Youngren explains how Tripleseat posts the video to several places to maximize its exposure.
"We share our recap video with attendees in follow-up emails, publish it in various social media pages, and ask employees to spread the word to their networks, and embed it in an event blog post that recaps the experience, as well as on the EventCamp site," she says. "We also tag the attendees and speakers featured in the video, so that they are conscious of the video and are able to show it to their network."
"We improved the quality of the video by using keywords like 'marketing conference overview,' industry insights,' and 'networking performance. After that, we transcribing the audio, designed an SEO-friendly landing pages on our website, and included the video in a compelling blog post," she says.
"Our recap video became viral, generating buzz in the market and garnering thousands of viewers. This increased our visibility and established us as a thought leader as well as brought leads." Maria Harutyunyan, co-founder & Head of SEO at Loopex Digital
It's time to get it right
How you publish your summary video will depend on the purpose you're trying to achieve. If you're hoping to interact with recent participants and remind them of important lessons and highlights, you'll want to post shortly after the event, so that the video is fresh in their minds.
If your aim is to get people signed up for your next event within three months time, you can post your video during the months leading up to the occasion.
Event recap video best practices
Are you ready to make a video of your event? Make sure you follow these 3 best practices before you get to work.
- Short and sweet
Your video recap of the event provides brief summary of all that happened, it is not a blow by blow account of all the events that took place.
Take note of the viewer's focus and time. For example, Nexus created a recap video of just two minutes that included views from attending industry thought leaders.
If you've got footage left over, you can repurpose it for posts on social media or any other promotional video and save on your video production costs.
- Add social proof
Social proof elements helps you gain the trust of your customers. In the event that potential customers see favorable experiences enjoyed by recent guests, they may be more likely to sign up for the next time you host an event.
The online business community, Change Your Biz, includes social proof in their recap video in which they ask speakers and attendees to share the highlights of their time at Tweak Your Biz.
- Showcase big names
If you've hosted any famous industry thought leaders, brands or influential people, you should feature their names in your articles. It's a form of social currency which could get other users to sign up for your next edition.
It also comes with the added benefit that if you tag these people or companies in your video They may share the video with their fans, expanding your reach.
As an example, the creative festival SXSW has well-known TV and film personalities such as Robert Downey Jr, Elizabeth Olsen as well as Eva Longoria in their daily event recap.
FAQs about event recap videos 1. What is the length of an event-related video recap be?
A recap of events is expected to last in the range of one to three minutes. It ought to be closer to a highlight reel rather than the full-feature film. 2. What are the benefits of videos that recap?
Video recaps of events have a variety of key benefits including:
- Expand the reach of your event
- Maximize the return on investment of your event
- Encourage future participants to sign up
- Establish trust with your viewers
The wrap up
Videos of event recaps can make non-attendees feel a part of the event and encourage participants to register for the next time. It's also a method to ensure that your material is available to keep participants engaged long after the event is over.
From highlight reels and attendee reviews, videos of event recaps can help spread the word about your event. Keep these tips and examples on your mind for highlighting your events' highlights, build social proof and increase sign-ups.