The Best Way to Increase Efficiency the use of a Multichannel Store

Sep 15, 2022

Managing just one platform can be quite a task. When you start adding others in your organization regardless of whether it's eBay, Amazon, Etsy, or another selling tool It can get complex. A key factor to simplifying store management across multiple channels is to adhere to the four fundamental principles of eliminate, automate, delegate, and communicate. Operating with these concepts at your fingertips will allow you to remain efficient, organized, and profitable.

Eliminate unnecessary expenses and obligations

If you are looking to expand your brand's reach across sales channels, it is possible to add to your existing services, involving extra contractors or agents to help with platform-specific needs and/or ordering huge quantities of new products. Growth usually comes with a jump in expenses before you see the return on your investments, so you must look into methods to reduce expenses.

There are some things you can do to lessen the stress on your cash flow and employees:

Retire products that aren't selling effectively or that have the lowest profitability

Removing underperforming inventory will save you time and money. Examine your sales figures and look for products that don't make a lot of money, and remove them from your store.

Sometimes, a product may perform poorly on one channel while being a best seller on another. Instead of completely removing that item from your business and relocating it to the store where it's selling the best. This will save room in your other shops as well as in your warehouse while naturally curating store content by the products that are the most sought-after and lucrative.

Eliminate low-performing ads and advertising channels

The larger the number of stores you have The more you have to manage, the more difficult to track ad campaigns and marketing channels. There is a chance that you're using Google Ads, Facebook, as well as Instagram for your shop and also placing ads to Amazon, eBay, and Etsy specifically targeting your goods using these platforms.

Check your campaigns on a regular basis and block any advertisements that don't meet the costs per acquisition (CPA) benchmarks. If you find that one of your advertising channels does not perform consistently, remove it and instead focus on avenues that are working the best.

Terminate or consolidate contracted services

If your business expands and expands, you could end up having to pay for services that your business isn't using, or find yourself working with redundant service suppliers. The cost of this is not just a squandering at cash, but it demands more energy and effort to manage. Perhaps it's the time to find an agency that has enough qualified personnel to handle everything under one roof -maybe it's the right time for you to hire one or two full-time employees.

Take a look at the records you have and make report on your expenditures. If you're using a time tracking application, track on the amount of time you spend communicating with your contractors. Review your costs and the time spent in different areas examine the strengths of the agencies and contractors they work with, and prioritize consolidation based on your goals. If saving time is the top priority for you then you may choose different options in comparison to when your main goal is to lower expenses or increase the number of the scope of services.

Automate your workflow

Time is your most precious source of time. It's possible to create greater products and make more money However, you're not able to earn more time. The more platforms you sell on, the longer you'll spend managing these platforms. Certain tasks must be handled manually, but when it's practical and feasible Automate.

The synchronization software integrates with your accounting software.

One of the advantages of using some of the more popular accounting systems is that they often include integrations with different eCommerce programs and marketplaces. For instance, QuickBooks has an integration with Amazon, eBay, Walmart, and Etsy and as does Xero.

Synchronize inventory across channels

If you need to manage inventory and product listing between and other channels, Sellbrite can bring that management all together under one roof. Join your shops with Sellbrite to update your current inventory as well as inventory. If you're ready to include new products, make them in Sellbrite and upload the entire batch for all of your shops that are connected that can hold as many as 100 items at a time.

Import affiliate products directly to your store

eBay product import settings

The product can be imported automatically. details, including:

  • Product name
  • SKU
  • Description
  • Price
  • Pictures
  • Brand
  • Categories
  • Variations
  • Features
  • Customer reviews

Simplify product fulfillment

Automated sales tax calculation as well as the payment

Sales tax isn't a fun. It's complicated, but all businesses selling physical and digital goods is required to pay sales tax in the majority (but it's not always the case in all) US states when they satisfy nexus regulations. If you're not sure of the tax law and regulations in your region seek out a tax expert to guide you through the process.

Things become a tad more difficult when you work across multiple platforms because you must take into consideration your combined sales from all platforms when calculating your tax requirements.

No matter if you sell internationally or not, if you are operating more than a single channel, you should check out Avalara's multichannel seller's guide for Taxation of Sales.

Make use of a connector for third-party apps

Zapier integrations set up for a  store

Delegate projects to those who are best equipped to handle them.

Especially if you're a smaller firm, you're likely comfortable with the bookkeeping yourself, making your own marketing calendar, as well as managing logistics and customer service. If you grow your business across more sales channels, you'll be more and more stretched out, and will need to start delegating the tasks you need to delegate to another service provider. Things you should consider doing is:

Bookkeeping

If you do have your sales channels synced with accounting software, you'll require someone to reconcile transactions and export documents for your tax accountant. Bookkeeping is often a store manager's least preferred job so outsourcing this task to a professional will make sure the work is done correctly and that you have the time to concentrate on the aspects of running your business that are energized for you.

Sales tax management

The tax laws evolve as time passes and so do the specifics of operations for your company. Maybe you added a new employee who is from an area that you had no nexus to. Guess what? You now have a sales tax nexus. Such changes are easily overlooked, which is why it's important to get a professional in sales tax to check your account every year to verify that you're complying with current laws.

Other specialized work

Photographic, copywriting graphic design, copywriting, and Web development and design are specialized fields. If you're trying to do these jobs by yourself, and you don't have a lot of expertise, it could cause you to lose time, as well as producing less than acceptable results. outsourcing these tasks to experts enhances the standard of task being performed while providing you the opportunity to focus on the areas you have knowledge.

If you don't have a demand for an enormous amount of work in one area, but it's still way more than you're able to manage by yourself A freelancer might be the right candidate. If you're working with short deadlines and tasks that could take between 20 and 40 hours a week to complete then it might be the right time to employ employees.

Be clear with your customers

If you enjoy communicating with your clients however, it is time-consuming for both you and them. If you don't communicate clearly and clear communication, you'll be able to answer the same question every day and observe that the people's patience is getting thinner.

Keep one step ahead of the curve by anticipating the needs of your customers and communicating clear expectations. Your clients will be more satisfied, and you'll have more time to spend with them.

Design a brand identity and guideline

Your customer should know that they're purchasing a legitimate product from your company no matter where they're purchasing. Ensure that you and your team are using consistent design and copywriting rules across all of your channels through the creation of an identity guidelines for your brand. This guide should provide details about your company's color scheme as well as logos, fonts as well as the style of imagery and voice and direct how the elements will be utilized in various settings.

entrepreneurs looking at brand guidelines on a computer

Make sure to include references to the dimensions of your files and sizes in addition to layout and layout guidelines and content with restrictions specific to your various sales and advertising channels. Add any additional design requirements that are unique to each platform. Making sure you are not forced to make major revisions by setting clear rules and expectations can save both time and money, while also helping your brand stay steady and easily identifiable.

Customer service direct to one source as much as is possible

Whether you're fulfilling your own orders by employing Fulfillment by Amazon or working with another third-party logistics provider (3PL) (or a combination of all three, it's crucial to direct your customers back to one source to answer all of their queries. There are some things that you can implement to bring customers back to your website to get customer support, no matter where they bought the product.

  • Add a satisfaction card in your product's packaging. Include a small card in your packaging which encourages your clients to leave reviews on your website or call your customer support team.
  • When you're working with a CRM, integrate all the channels for customer inquiries. No matter how difficult you make it, clients will still reach out through ways that don't work to you. Connect your website, social media accounts emails, social media accounts or even your number with your CRM. Control all customer support in one place, no regardless of where your inquiries come from.

Work efficiently with your team

Your team is the heartbeat of any growing business. They're the closest thing you have to copying your own (every business owner's wish! ) So, equipping them with the appropriate equipment is well worth the money. Training and processes are a great help however, so is listening to feedback from your employees and learning as you progress.

Here are some tips to maximize the effectiveness of your team:

Create and manage projects using software for productivity.

There are a lot of options to choose from in terms of productivity software. It's difficult to decide which program is the best fit for your needs and your group, but having a system that helps keep your projects and task management at a single location is key to staying organized. It can help all the people who you work with utilize their time efficiently, as well as provide detailed data about how employees' time is being spent as well as what areas that can be made better.

If you're not ready to invest in a productivity software immediately, you could test out options which offer free accounts for life, such as Asana, Trello, Clickup, Wrike, and Hubstaff.

Use the time tracking software

Discover where you and your team spend the most time. You can also track your staff's and contractor hours using Clockify. It is a cloud-based application for tracking time. provides a no-cost tier as well as paid levels based on the amount of features you need. Connect Clockify to Quickbooks to turn timesheets into payroll and pay contractors.

Be sure to listen to your team

Then, and certainly not less important, is to take note of your employees. Ask for feedback from your employees as well as the companies you collaborate with regarding changes that can enhance the efficiency of your multichannel business. Take the time to consider their experiences in the field and consider how their recommendations could be used or modified to boost revenue or reduce operational pain points. If you have lots of ideas from folks, strategize and decide which suggestions you want to implement first as well as which suggestions to incorporate in a long-term strategy.

The growing pains are well worth the cost

As you open up your store to additional selling channels, you'll usually find your options expanding. While this expansion will naturally come with some additional workload Finding ways to reduce or automate the process, assign tasks, and collaborate will be worth it at the end of the day. The key is to prepare so that you can execute efficiently when the time is right.