Creative news

The Color of 2023 The Head of the Table

Nov 23, 2023

This year's Think in Color conference has officially finished! We're grateful and honored to have the opportunity to be able to meet the incredible women and BIPOC makers as well as pioneers of the field. We'd like you to be able to affirm that, after attending the event, you'll be inspired by the experiences of our presenters as well as learn how you can create an effective community on the internet, to expand the scope of your services and expand your company, even among other things.

Many topics were addressed in the forum, we've decided to take each opportunity to bring out certain of the most talked-about topics for the consideration of. Discover more details about what we learned from each of the speakers.

Skip ahead:

Creating Cozy & Collaborative Virtual Communities

Cicely Blain is an anti-racism expert and the co-founder of Bakau Consulting. Bakau Consulting

Remote working wasn't exactly a concept before COVID-19's invention was an enabling factor for organizations to move towards a digital environment. That meant that companies looking to build good relationships with clients established groups of customers who would benefit from one another. It's a challenge to build a group that is as close-knit like an actual one.

In this talk, Cicely Blain shares their knowledge of creating an online community called Living Room. They discussed their strategy to create a warm and comfortable space within the online world, in order to create safe as well as warm communities. They also discussed how they can use technology to satisfy the requirements of users.

The primary lessons

HTML0 Find out your clients' names and what they're trying for.

Before establishing Living Room, Cicely had determine the audience for whom they wanted to create for this platform. Since their work is rooted in the struggle against discrimination and discrimination, Cicely knew that this audience would typically be individuals like DEI specialists Consultants, DEI specialists and HR professionals doing similar tasks.

Then, Cicely had to figure out what people wanted.

"I thought, "What are these individuals contemplating, particularly at these crucial times when everything is changing and governed with a myriad of titles?

     There is no doubt that people are seeking a sense of belonging, and feeling connected when they feel isolated. People are also seeking sources and are eager to learn more."

You must ensure that your content is relevant to the audience you're looking for.

The best method for your users to persuade members to join your group online is to give them something that they can connect with. For Cicely one thing that struck her was their living room. They wanted to replicate that warm and comfortable feel that their living room gave to the couple.

     "I was pondering "What would I like people to feel when they step into this specific area? I then thought, I'd like the guests to experience the same feelings as they enter the physical space. It should feel inviting and cozy. I want them to be relaxed and happy, and to be accepted, listened to, and encouragred."

Cicely is in a position to inspire this kind of spirit in the communities via:

  • First thing you should take in a virtual conference is to start with a 10-minute time limit to allow for reflection. Facilitators will ask one question through a screen. This prompts participants to engage in an internal reflection.
  • A playlist of music that is soft and soothing sounds inspired by R&B for listeners to unwind and relax while on a phone call.
  • Engaging in conversations as though they're engaging in a chat with their dearest relatives. When they're filming videos for their online class, Cicely might be doing her make-up, or making her favorite cup of coffee at home in her kitchen.

Offer a variety of possibilities so that users can pick among.

While the individuals who compose the community of online users will likely share a commonality with one another however, they will differ in their demands in terms of their strengths, weaknesses and demands. In the course of running your business you must find diverse ways to meet the needs of your clients, regardless of their distinct needs.

Through the Living Room, Cicely met expectations of the neighborhood through:

  • The firm offers a wide range of methods to interact (e.g. chat rooms online, forums for discussion, classes that can be found online, which are based on the internet and have extensive information etc. );
  • The principles of the community are outlined together with the general guidelines that are applicable to all people who are part of the community.
  • It is important to prove they're real
  • Eliminate stress that is unnecessary through reducing stress that is unnecessary, for example, the time limit or agendas for meetings.
  • Consider accessibility requirements (e.g. neurodivergence and disability) and many other.

The Funnel's Funds - the best way to boost sales by using an effective funnel

Ellie Diop, Content and Coaches to fund Ellievated Academy. Ellievated Academy

The session's description for the session is to grow your company into a profitable one there must be customers to buy or participate in the service you offer. However, many businesses create products they believe the most sought-after customer might want but not what they require or want. In this talk, Ellie explains how you will grow your company and improve sales by developing an effective funnel that entices customers who are perfect and caters to their desires and requirements.

The primary takeaways

HTML0 Each element in the content is crucial.

A funnel focused at the client will assist you to build a relationship with your clients. One of the most efficient ways to accomplish this is through providing information that is to them, informative and beneficial to their needs. The creation of a funnel which is focused at the consumer is composed of five stages:

  • Awareness
  • Discovery
  • There is also the issue of
  • Conversion
  • Retention and Relations

Regarding the need of writing content, Ellie declares, "Every written piece makes up an integral part of your sales team. Your content, which you wrote just three months ago does your job of bringing clients to purchase through this funnel... The consistent style of your appearance with the same style sets a similar tone for clients to understand and aid in navigating this process."

Your brand's definition

If you're not certain of which people your services and product is geared towards the customer is not capable of purchasing from you or employ your products or services. In designing an online funnel, it's important to establish the reason as well as the objectives of your company, starting with your ideal clients. Consider:

  • Who do I serve?
  • How can I help my client to resolve their problem?
  • What should I do?

Answers to these questions form the foundation of every business decision. Ellie offers a straightforward approach to this. Your customers can be helped achieve the objectives you've set for the product or service you offer.

Based on her experience in expanding her business Ellie says, "For me, it could be "I assist women in creating profitable businesses by providing their entrepreneurs with strategies and financial strategies. '... over a long period, I recorded this information on a notepad inside my office. When I was attempting to make an audio recording I was able to identify who I was speaking to. "

Create your social media presence

Social media is one of the most effective digital channels for generating brand awareness and also for creating leads for your business. It's so effective that the vast majority of people will check out your company's Instagram profile (or any of your social media pages) before they visit your site.

Thus, you must invest your time (and perhaps even money) in the posts posted on social media to ensure that it can be noticed. A way to accomplish this is by:

  • Informative, engaging and easily shareable material (especially video)
  • Pay-per-click ads are being shown
  • Collaboration with influencers within similar segments of the market to yours.

Utilize lead magnets to improve the volume of emails you receive

While you're creating content it's important to add most users on social networks into your list of email recipients. When people are added to your email list you'll be able to interact directly with the individuals who are on your list. This is far better than merely hoping you'll stumble across blog's content or posts as they browse on Instagram as well as X (formerly Twitter). Lead magnets are a place that you'll find.

If you're in the right situation, using lead magnets, you're transferring value in exchange for contact details of the people you're looking to contact (usually their email addresses as well as address details). However, you are able to request more information from your prospects in addition. In the beginning, when she started her business, Ellie offered free 1-on-1 instruction to customers to reward them for their feedback. Ellie relied on the feedback she received to find the first customers who accepted payments.

     "You've to think about the question "What's an area in which you could offer a fantastic non-paid service that makes a people excited? Consider that as your main incentive. My business has changed its strategy lately. Instead of forcing customers to buy a product directly, it is better to allow them to take advantage of the opportunity for free, which includes a masterclass for free. After that, the product is offered at the back end. We have had a phenomenal success."

The procedure of keeping existing customers within the system is much less challenging than finding new ones

If you're presented with each lead you receive it is your responsibility to follow the steps to move them through the sales funnel -- this is much difficult than convincing the customer that has already made a purchase from you to come back. It is therefore crucial to keep in mind how you can retain your customers in the exact way or more so than the focus of your efforts is acquisition.

To keep clients on your side There are steps to follow

  • Provide high-quality customer service
  • Conduct surveys and survey customers for details and also to your feedback.
  • Read testimonials of happy customers (offer incentive programs, such as)
  • Create a second product that will create a niche on the market

In the second one, Ellie states, "I have created my very first business credit class for 15 dollars. Then, I started receiving feedback from customers about what they wanted to see in the coming years. In the end, I was introduced to the idea of Business Credit, which is Business Credit revamped. After that, I created Business Credit, the Business Credit masterclass, and then the complete collection. This resulted in the majority of those who bought the first version also bought the 2nd version to fill in the missing components. Later, they purchased the third version after they'd gotten better at their job and wanted to increase their skills."

The growth of both B2C and B2B companies to develop a variety of income streams

Jessica Chen, Global Chief Executive Officer and Communications Expert at Soulcast Media

Description of session: Businesses typically have three major components of sales and revenue which they should think about: their products and services and the material they develop to describe their services and offerings and the channels by which they share their information. In this talk, Jessica discusses the power of LinkedIn to aid businesses in communicating with their clients (B2C) as well as other organizations (B2B) as well as how you can be sure your content is useful to both kinds of customers and how to increase your offerings to clients. are able to offer both types of customers.

 LinkedIn is an extremely efficient platform for sharing content and boosting your profile

Many professionals and business owners have profiles on LinkedIn however they don't consider LinkedIn an opportunity that can help you increase your profile's visibility or post content. Instead, they see LinkedIn as a platform to update resumes, search for job opportunities, and sharing information with acquaintances.

In the real world of today, LinkedIn is a media platform like Instagram and X (formerly Twitter), which is why they should be considered similar platforms. The only difference is that is the type of content you share.

Concerning the rising popularity of LinkedIn, Jessica says, "The advantages of LinkedIn is the fact that it is able to reach some part of people who live in a state of mind where they are determined to develop their careers and desire to improve their skills. "

Jessica will also discuss her experiences as a reporter in the year 2018, prior to becoming certified Top Voice and a LinkedIn instructor after 5 years. She explains her motivation behind this posting regularly on the site and to connect to a variety of people that can profit from her help in helping other people learn efficient methods of communicating.

Make sure your message is targeted for both B2C and B2B audience

Many business owners believe that they're only noticed if their products are targeted towards individuals who don't even exist. This isn't necessarily the case.

The benefits of LinkedIn is the fact that it will help you modify the content to reach B2C and B2B groups. The content you post is not required to be altered, but altering the way your organization is defined can increase the visibility of your company as well as draw in business and private clients.

"I realize that if I am trying to convey my message to B2C customers, I will employ phrases such as "you," "your," but have you considered about this? ...?'" "Says Jessica. "My declarations are clear. It means that anyone who reads the document feels as if they have had read something very personal.

     "[With the target audience being B2Binstead instead of using the words 'you", "you' I'm now presenting my message using terms such as "the team" in addition to "the firm". This is more positive and personal."

You can become a thought-leader to connect with B2B clients.

As opposed to individual customers who want the best product, B2B buyers must ensure that they are getting the top. To get the attention of B2B buyers, it is essential to present your self as an expert or thought leader within your area regardless of whether or not your offerings are targeted towards a B2C audience.

For instance, if you're a photographer you may provide classes and workshops on photography to your B2C clients. To draw B2B customers, you can produce content with a thought-provoking theme that speaks to a career in art or creating a profitable business through being an artist. If you're in a position to provide individual classes that teach people how to improve their productivity as well as efficiency and efficiency, you could draw in B2B customers by writing articles on how to increase efficiency in your work.

This means that you'll be given an opportunity to be involved in our offering of B2C products like online classes or private classes, in addition to sessions and workshops.

Personal branding which is visible through videos

and XayLi Barclay expert and a visual content coach Beginning Shoot Extend

The purpose of the event for business managers. It's not difficult to avoid being noticed particularly if you're in a competitive industry or. You can however get over this issue by creating your own personal brand using videos. It could be shorter TikTok videos, Instagram Reels, or longer YouTube videos. In this talk, XayLi explains how you are able to use videos to promote your courses online, improve sales, and create a reputation among the customers who buy from you.

It's not too difficult to start.

If you're creating your first livestream, or even launching your initial livestream, there's no requirement that everything be flawless. Start with the video you already have. Initially, viewers will likely be happy with the quality of the video and editing capabilities that are not as good since they know that over time the quality will improve.

XayLi herself began her performance with her laptop, an unassuming white backdrop as well as a ring light she found in a junk yard.

"This is where I began my journey and I was approached by one of their expert," she declares. "I was not waiting until I could establish the newsroom as well as begin teaching other people. I tapped into my sources after I realized the information I was looking to impart wasn't solely about how incredible the room would appear.

Nowadays, I'm in an entire studio in the home However, this is my first studio where I began many years ago. "

Additional resources are accessible as you gain more

If you're in a position to gain better visibility of your video and start earning money it is recommended to improve the quantity of videos that you're able to produce and enhance the equipment you use to record videos. It is, for instance, possible to buy the most effective camera/webcam, along with tripod stands (worth between $500 and $1,000) and green screens and E-CammLive which is a Teleprompter application, and the Adobe Premiere subscription for editing.

In the explanation about the possibilities of upgrades for equipment and set XayLi examines the possibility of upgrading equipment and set "[At the moment] there's an abundance of camera angles and it's growing. It's the right moment to invest in these things as you're making money. It is the common belief that we have to be appealing before earning cash. No. It's essential to be in the market first to get cash, then the money will be in."

If you've made enough money and have enough money to pay for your expenses, it's time to outsource the recording of your video as well as your editing process and the distribution of your videos to freelancers as and an in-house team.

It is best to concentrate only on one thing in the present

There's a tendency to believe you're doing all you can to expand the reach of your business: you publish across all platforms, get involved in any new trend, and talk on a variety of topics. But, that's not necessarily the case. Focus on a single thing and then develop your own branding. It not only stops you from wasting your time and the time doing unnecessary work as well, it also lets your viewers know the expectations to anticipate when uploading videos.

Based on the XayLi's "Rule of Five Fives" In accordance with the "Rule of Five Fives" below are the five components to take into consideration in choosing your digital strategy

  • An item or service that is only one
  • One possible market
  • One lead conversion tool
  • A major source of traffic
  • The goal of a business is to achieve success.

The Members The Good, The Bad The Ugly, and The Ugly

Teri Ijeoma, the designer behind Trade & Travel

The description of the session when properly implemented, memberships are an excellent option for companies to develop better relations with their clients and earn more revenue. Teri Ijeoma is the founder of the membership system she created to aid the industry of Trade & Travel and she can now enroll over 35,000 individuals in her classes, and over 185,000 people on her mailing list. In this lecture, Teri shares the benefits in establishing a system which is based on the idea of membership. The lecture also explains how organizations can establish and maintain their members in a way that is efficient.

Learn when it is the right time to change from a group that offers no cost, to a group that has cost-based fees

If you're not a recognized firm, you'll have to begin your membership plan by offering these benefits free. Teri created her membership plan through a group on Facebook that was totally free. If you choose to increase your membership, it's important to be aware of when the right time is to switch from a platform with free membership to a subscription plan.

These are the signs you must be aware prior to making a decision:

  • Your company is expanding in size nevertheless, your employees must pay annually to avail the services they get, and are not paid for any other benefits that your company provides, e.g. year-long customer support, etc.
  • The group members begin with their own group or group, but it is difficult to keep the group on track with its own management duties.
  • You're hiring group moderators or coaches to coach members of your group; but they're not earning an additional revenue from the members.

HTML0 Your membership Program is a product offered by the company that owns it

Some companies offering online courses may also offer subscription plans, which can be an additional benefit for the course. Though membership plans are effective in making your courses more well-known, it is important to take into account it as part of a service, and not just an extra.

When discussing the benefits of Teri's Trade & Travel membership, Teri says "In my beginning days I believed that the membership was an extension of my learning. But that's not true -It's an entire service on its own. It's got its own team of promotion, marketing and advertising, and marketing plans... You should think of the item as an "individual product."

Be sure to be informed of the amount you'll have to pay.

When you're transferring from a business that's free into one that operates with a membership-based model, consider your objectives to generate revenue. Price your product according to your goal. It's possible to lower prices in order to draw more clients. If you're certain that your membership plan is worth the money, you shouldn't hesitate to demand a higher amount for it.

As an example for a case where your aim is to make an amount of $10,000 each month It's better to get 500 customers spending $200 a month, instead of 1,000 clients who would to shell out $100 per month. If the costs are greater, the less individuals are likely to sign up. That means you'll be able to meet your goals for income faster and find it simpler to regulate your plan.

Discussion on the panel on Head of Table

Diandra Marizet (Host) Co-founder, Executive Director and co-creator of Intersectional Environmentalist

Description of the discussion Panel discussion: The panel will feature the panelists Cicely, Ellie, Jessica Cicely Jessica XayLi Cicely, Jessica XayLi, as well as Jessica Cicely giving their opinions on the importance of diversity and inclusion the business world and the difficulties that female and BIPOC entrepreneurs face when they attempt to establish themselves as creators in the marketplace and determine the right price for their product in a fair and ethical system of capitalism.

The most heartbreaking and harrowing questions. As are the replies to this conversation:

     Diverse women who become entrepreneurs are now financially stable for the first time. What obstacles are there as well as the possibilities and challenges this mean for women?

Ellie Diop: Just like there's a traumatic experience of being poor, there's financial trauma also. If you're not the only person within your family who owns an eight or seven-figure company and you're not able to model your own. It's not uncommon to see a stigma attached to the money issue, especially for people from diverse races who earn much more than the average person thinks about in a lifetime.

After I had made the millionth dollar, I was anxious to move out of my mom's house. I wasn't sure if prefer to purchase an automobile because I wasn't sure what would I do with it when it went off. Also, it was a stressful experience telling my family and friends about my decision, since I was worried they'd get affected by my style.

I'd love to locate more collaboration groups, similar to this one. They will remove the image of shame and inform "Hey How are you doing? If you're anxious about the possibility of earning money and what you'll do with your money do not be scared to voice your worries". The stigma that persists is the main reason why individuals earn large amounts of money only to go back to their home where they came from.

     In workplaces, at times it's easy to feel forced to comply with codeswitch, remain silent, or leave the part you are not comfortable with. Sometimes, it is difficult to accept that we are a part of the to a professional concept. Does that influence the way you interact with your local community and how can you incorporate it into your work to be a liberating DEI professional? DEI professional?

Cicely Blain: In the platforms that we grew up on and grew up on, we see exactly the same kind of individual who appears on television or in the media, as well as social media. In the case of certain website creators who receive attention and others are hidden away It's easy to believe that you have to have certain manner of speaking and conduct.

If you discover a place where you're viewed as an individual by individuals around you as well as your leadership (even when they may not have the same issues like you) It's an enormous relief. Even though there's a growing diversity of viewpoints and possibilities to be seen but there's still two standard to what an individual must perform. We are at times forced to stick to these two standards (even in the event that they may not be true) that can be detrimental to our own wellbeing.

On TikTok there's a large number of people who do not dress in a professional manner every day. While it's great, it's my opinion that the possibility of this is only available to only the handful of users, in addition to a larger expectations from other users as well as in how people display their profile.

You've realized that your current course of action isn't in line with where your capacity can go and where your passion is, and you make the leap to full-time entrepreneurial?

Jessica Chen: All of people reach a point at which you realize that the thing we were trying to accomplish is now done and we're ready to tackle new and challenging questions. My experience was that I had an amazing job that I enjoyed, but after ten years in business, I was a bit dissatisfied that I didn't have something superior to provide. My character has always been my own unique style. Following that, I began thinking of ways I could transfer my skills and knowledge to the students I teach.

My first job was the media area. You might consider it as an "proper" occupation, however it isn't a place to share your ideas, and don't have a personal voice since you're sharing the experiences of others. It was extremely challenging to transition to develop my own voice, as well as the ability to show my personality. It was certainly a process that I had to learn steeple.

     How do you determine the best method to market your products or services in order you will be able to draw customers who are in line with your values Are they willing to learn insights from you and understand the value of your product or service?

XayLi Barclay says: Many of the time, we create prices that are low in order to impose an obligation on investors which can be a terrible scenario for an individual. There is a chance that you'll have the ability to draw a lot of clients if you keep prices low. However, chances are you're attracting investors with a fear that they don't have confidence in making the right decision.

I engaged a business coach to figure out how much I could make. The coach then came up with my price in relation to the volume. There are many creators who offer their classes for $7 and make six figures from their product, but not the amount. If you're not an experienced creator, it's vital to know what your goals are to be successful in business, to be able to determine the best cost for your item.

If I can provide five online classes for $1000 each course, I'd earn five thousand dollars as instead of selling 500 courses at 10 dollars for each class. Take it in this manner. This is what I had to experience.

Session viewing is available from Think In Color 2023 on-demand

That's it. The most significant takeaways of the training program, which lasted for three hours. The goal was to help the entrepreneurs of all ages whether they are novices or veterans who are operating on the business. We invite you to look more deeply into the subjects which caught your interest.

The post was published on this page

Article was first seen on this site

Article was first seen on here