The Farmer's dog was able triumph due to its Emmy-nominated commercial
The team of The Farmer's Dog The Farmer's Dog The Farmer's Dog, the goal of their very first Super Bowl ad was simple to make viewers cry. "There was a phrase in the brief that said that "if we aren't able to make viewers to cry then we've failed," the director Goh Iromoto, the man who first brought The Farmer's Dog now-iconic (and Emmy-nominated!) commercial "Forever" to the notice of. "I'll forever be able to recall the phrase. It was an important source of inspiration, and an inspiration to me." We wanted to know more about the Staff-Picked spot which is the highest-rated commercial of 2023's Super Bowl and has been awarded an Emmy nomination (!) We spoke to Goh as well as the group of creatives of The Farmer's Dog to find the details of their amazing collaboration, the precise task, and their dogs as the inspiration behind their campaign. Learn more about the most important points from the show, or watch the entire discussion on YouTube.
| The codename for the program | "Forever" A.K.A. The Farmer's Dog |
| Participants |
Teressa Iezzi, Director of Content and creator
Sophie Forman, Director of Brand Design |
| Goals for the campaign |
Teressa and Sophie were looking to develop ads that were able to convey their motto for the business "Long Live The Dogs."
The advertising of the company concentrated on the features of its products. However, Teressa and Sophie knew that the Q1 campaign needed to be more specific about how it conveys the mission of the business to assist pets live longer and better lives in a new way. |
| Goals |
* Relive the Farmer's dog's role and rallying call through an innovative, effective strategy.
* Tell a story which can be emotionally stimulating and that is more than the specifications of the subject. |
| Timeline |
The whole campaign ran for approximately 4 months from the beginning to finish from beginning to close. The design of the campaign is as follows:
September The team was with us on November December | Shoot January | Post-production February Live! |
| Resources | The Farmer's Dog team worked incredibly together and with Goh in achieving the final outcome. Goh was director of creative, as also the project director. Teressa and Sophie played a key role on the creation of the concept. They were both involved in the entire process from beginning to. |
| Key lessons |
It is crucial to make sure that you've put money into your short
Story is by far the most crucial thing to pay attention to over the product. * Great work deserves great promotion |
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