The marketing professionals' handbook to

Nov 18, 2022

An online game that's interactive could be the most effective tool in a marketer's arsenal to engage people who are playing.

At the end of the day, viewers are given the ability to engage with the contents, increasing their ability to recall the content as well as increasing the effectiveness of the video.

Do you have no idea what you should do to make the most of the potential of video games to train your employees and increase sales? This guide will help. this guide. The guide will outline what a game about video is, its advantages of it, the most effective method to utilize it, and how to build one with .

What are you likely to find out?

  1.       What does a video test mean?
  2.       4 ways you can use interactive video quizzes
  3.       What is the best way to create an interactive game with video using
  4.       Pop (video) quiz

What's a video-based quiz?

Users can select easily answers to your questions -or choose to skip questions they would rather not be asked. Based on the type of question that you design The quiz can be:

  • Return to the homepage when you find that someone has answered the query you asked for or
  • The branching out can be to another section based on the choice the user selects

Whatever you decide to do, making a video quiz (psst! Create an interactive test and we'll show you how to do it in the next few paragraphs) is a great way to gain a myriad of benefits, such as:

  • Better viewer engagement. Instead of engaging only in your videos by pressing pause or exit the videos' questions enable viewers to be more likely to engage with your video through sharing the answers to the questions you have thoughtfully posed.
  • collecting feedback from users. In addition to using videos for quizzes, teach your viewers about your material, make use of these questions to solicit the feedback of your viewers. Just add the "yes or no' multiple choice format' after the end of the video. This will allow you to ask the participants of the activity what the content included.
  • improved the way that you segment your customers. Based on the decisions people make when answering the tests you provide, video splits the groups into distinct ones that share particular characteristics. Use the data you gather to increase your capacity to reach those you intend to target with targeted marketing.

4 ways you can use interactive videos to make questions

1. Make relevant and specific data.

Make use of video-based test to help readers understand what information can be beneficial for their specific needs and what products are best to meet their needs.

2. Get customer feedback

Asking for opinions of customers on your latest line of goods to finding out whether they are satisfied with your services or educational material, video quizzes can be an excellent way of collecting views.

Most exciting? The best part is you are able to gather feedback about the products you offer. Make and distribute small-sized video clips of your idea (based upon the demands of customers -- say you have suggestions for the addition of new features to your SaaS software or for a new pricing model) and then ask your customers to tell your company how they feel about the product.

3. Make sure you are aware of your viewers' preferences.

It's a fantastic way to test your knowledge of games that are video-based for the makers and marketers of course material that share educational content. Also, it's feasible for businesses to utilize videos to test the capabilities of their staff when they release regularly scheduled classes (think DEI, IT, and cyber security classes that the vast majority of companies must instruct employees on).

This video, which is a quiz style, by the Radisson Hotel Group shows how they make use of quizzes in their training to help staff members to deliver excellent customer service.

4. Help make education more accessible

The sharing of complicated data can be difficult. Cutting it down to a more immersive experience with videos is a great way to help in making it more understandable.

Additionally, by incorporating an incentive system to the exam, it's going to keep the interest of the test subjects more effectively. For instance, this EMS interactive video for training rewards the participants with points for each response:

How can you make an interactive game with video using

For starting to begin, you'll need:

  • A user account that has the Interactive extension installed
  • An already-existing video or an uploaded video that is being prepared for use with an interactive approach
  • An inventory of questions together with answers that you want to ask your audience members on.

How do you create a video quiz in 7 steps

  1. You can also consider making a hotspot, or an overlay onto your film. There are a variety of ways to integrate Quiz questions into your video, by having the appearance of hotspots at specific moments in the video or by having the overlay pop up at a particular date within the video. An example:
  1. For you to be able to add, delete or managing your queries, it's necessary to access the " Question manager"by creating any hotspot and overlay elements. Once you've added your inquiry into the Question Manager you can create additional hotspots as well as overlay elements that can provide answers to your inquiries.
  2. The Question Manager is where you can edit the questions, change or remove them. Also, you can turn off your questions in order to connect to the network you already connected to or an overlay them. The drop-down lets you choose your query and then create your response.
  3. Enter the details for your answer including your score and verify if the answer is correct. After you've filled in all the information required, press the Add the button to save the information to the hotspot.
  4. Repetition these steps for additional hotspots, overlays, as well with other items associated with the same query. Be sure to note every one of them as correct in order to monitor the quiz's results.
  5. After you've finished your video, you can use the resultelement in the Overlay Editor in order to display your viewers with results in real-time.
  6. Make sure to save your quiz and then preview it in the video!

Pop (video) quiz

Just kidding!

Videos will help you engage and educate the people you want to reach more efficiently whether that's employees or customers you want to target. Make use of the data from the quizzes to get a deeper understanding about the demands of your clients, break down complicated information in a fun, engaging way, and draw customers with fun ways to keep them engaged.

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