The new feature on Stripe could increase Conversions Over 77 percent (+ videos)

Table of Contents

•     What is Link by Stripe?
•     How does Link Function?
•     How Does Stripe Link Benefit Your Enterprise?
•       Better checkout flow and design
•     How to Enable Link to Stripe on Your Site
•       Getting set up
•     Wrap It Up
•       Get Today!

Link by Stripe is here, and is built in to your existing Stripe Elements integration - no additional charges or fees.

If you're an artist within the U.S., and you're using US$, you've now got access to Link.

This feature is fantastic due to a myriad of reasons. One of them is impressive:

Link customers make purchases four times more often than those who do not.

In this post we'll cover additional exciting statistics. In addition, we'll discuss what is Link By Stripe is. We'll show you how it works and assist you in getting to gripswith Link on your site.

Let's get to it!

What exactly is Link by Stripe?

Link is a payment feature that is available via the Stripe Elements connection.

It gives your customers and members a speedy, easy, and secure way to make single-click payment across tens of thousands of sites.

Whether it's on your site or another linked site when a first-time user is able to pay through Link it saves and encrypts their info to be used for any future 1-click transactions.

Link is a certified PCI Service Provider Level 1, so the data of your customers are extremely secure.

How does Link How Does Link Work?

Link allows users to enable completely secure 1-click online payments by completing an easy checkout procedure only once.

Here's a breakdown of the way this method works...

 Step 1: The customer is able to check out, and then saves the payment info

Your customer lands on an online store that is supported by Link (yours or otherwise). After they have completed their purchase on the site, they will save their payment information and the shipping address.

 Step 2. One-click payment is enabled

If you make a purchase in the future, Link autofills that customer's details of their payment so that they can checkout with just one click.

 3. Step 3: Client completes mobile verification moving forward

The customer now is ready. When they use Link for the first time on a different website and device, they'll get an unique code. This code will verify their identity and protect their personal information.

How can Stripe Link benefit Your Company?

Research proves that abandoning carts is an enormous cost issue.

A study of the Baymard Institute showed that almost 70 percent of customers abandon carts. The main cause of the abandonment of carts is the frictionin the buying process.

It was also found out that almost 1/5 of customers abandoning their carts due to the checkout process that they described as "too long and complicated".

And, not only that, Baymard found that improving the checkout "flow and appearance" could help save the business $260 billion in lost sales.

The only way to recover those sales is to create an quick and smooth buyer's journey.

Through its six-second checkout procedure this is exactly what Link by Stripe does.

Design and flow of checkouts that are more efficient and user-friendly

Link can make the buying experience up to nine times quicker. And studies show that the Link user experience is far superior in that Link users buy at a rate of 4 times higherthan other users.

Businesses that have used Link have seen an rise in conversions of more than seven percent. This is an amazing, code-freeway for small online businesses to build a full payment page and then share the link with customers.

Do you want to set it up? It's easy!

How do you enable Link via Stripe to Your Site

If you're a creator and have access to the Stripe Integration, it's quick and simple to establish Link. Just follow these instructions.

Set up

First, go to your Stripe Dashboard - settings -> Payment methods. Pick your .com platform from the dropdown.

Scroll down until you find that Link Payment method then click the Switch on button.

Next enable Link within the settings of your account by selecting the > Settings > Payments tab.

Locate your Stripe gateway settings (see picture below) Check that Stripe Elements is selected.

Scroll down and then check the box that says enable Link (recommended), and save your settings.

You should be all set! When a client checks out, they can choose to pay via Link.

Wrap-Up

In the journey of a buyer, friction is among the biggest reasons for revenue loss due in cart abandonment. Link by Stripe is an extremely simple method to reduce that friction and improve revenue for your web site.

You can activate Link within your Stripe Dashboard. Make sure that it's turned on within your settings. Two simple steps could get you on the path to a lot of revenue growth.

Take a look at the Knowledge Base and the Link to Stripe FAQs to find out more details and start your journey.

Get today!

Get paid to create the content you create.

Have you implemented Stripe Link to your site Have you done so yet? We'd like to hear how you're doing. Please let us know via the comments.