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The reason why instructional videos can be the future of the events you attend |

Jun 27, 2023

It's getting harder and harder to convince participants to come to events in person or online. If promotions on landing pages email, posts on social media aren't bringing your event the numbers of registrations you're looking for, it might be time to consider ways to use video to generate interest and excitement for your event.

Video tutorials can make it easier for attendees to understand the value of the event. Instead of a landing page with paragraphs explaining the event's details, send a punchy video with your target audience. The video can draw people's fascination about topics that are going to be discussed at the event, tease venue details and answer questions commonly asked, and finally, show the worth of your event through video storytelling.

While generating early demand for an event is hard, it can be even more difficult to sustain interest after the event has gone live. Virtual events are rated with a no-show percentage of 35 percent. To get people in and take part in your event, you'll need a campaign to promote your event that entices, educates, and inspires attendees.

In this article this post, we'll discuss suggestions and examples of tutorial videos that will help you design event marketing campaigns that are FOMO-inducing.

The following article:

What exactly is an instructional video?

5 Ideas for pre-event instructional videos

Video clips prior to the event can help set expectations with guests, build up the venue as well as make your event easier to access. Additionally, 47% of marketers think that interactive content is one of the most effective lead-generation tools.

Are you looking for inspiration to help you drum up enthusiasm at your next event? We've got five ideas on ways to build excitement with pre-event instructional videos.

Venue walkthrough for the event

Videos that you have prepared for the event are expected to generate excitement. A walkthrough of the venue for your event video is a great way to excite attendees about the upcoming agenda. They're also a chance for people who aren't attending to be enticed enough to register for the event.

Brian Cole, the founder and CEO of the creative production firm edgefactory, explains that event video walkthroughs of venues can be the basis of a series created to get participants ready for the event.

"This video could include images of the city the meeting is taking place to make attendees excited to travel, some key bullets to inform and motivate participants, and a call to action to join the meeting," he says.

"Then we create additional videos, such as explanation videos about how to register and download and engage in an event app, or even listing the top 5 things to be aware of prior to going to the occasion."

For example, the London-based conference for marketing Atomicon posted a short reel giving visitors a taste of the location, ambience and the various events. There's also a final call to action to boost conversions.

Live FAQ

Do you keep getting the same inquiries concerning your event? Schedule a live FAQ where people can submit questions live in real-time. Provide details on what attendees can expect from the event and why they should attend and the date it will begin.

It's simple to make a lively and interesting Q&A session with video. Once you've recorded your event, you can edit the footage or add them to an editable template and then upload it to the channel you prefer.

Screen recording of walkthrough program

Interactive maps

Have to inform the guests of the location of the main stage? or where the party afterward will take place?

If you're organizing a huge person-to-person gathering, a interactive map can help attendees get their bearings when they get there.

Video infographic

An animated video infographic instructional video is a method to explain the schedule of your event's daily agenda.

Event planners may make use of animations to explain how to choose to book various activities. Use an infographic to present the goal of your event.

Four ideas for live events video tutorials

The process of planning an event is fraught with some unpredictability. The online registration process is only a couple of clicks, therefore registration is difficult to trust. Although thousands may have registered to attend your online conference, there's no guarantee of participation until the time of kickoff and login.

And, what can you do to make sure that your attendees stay interested when they're at your online occasion?

Marketers must capture attendees' attention by showing the event isn't just the opportunity to gain knowledge about more about new topics, but also a way of engaging with the speakers and connecting with others.

Keep your in-person and virtual participants engaged during your event with these instructional videos.

Demos

Demonstration videos are the right choice when you want to demonstrate a product's features in action. These types of videos typically use original footage to highlight an item through test, un-boxings, or someone instructing you on how to use the functions of the item.

When it comes to an event, demo videos may be shown during a keynote speech or during an ad break.

Tutorial

At the time of the event, speakers may present a previously recorded instructional video. The video should help viewers learn a new skill, such as how to use a specific device's capabilities.

It could also be a masterclass with someone who will explain how they achieved a specific result.

Screen record a how-to video

Screen recordings are becoming a more popular feature of marketing campaigns. In 2022, 57 percent of video marketers created screen-recorded video.

This isn't a surprise why -- they're an easy way to show rather than tell viewers. What's crucial is editing the videos effectively to make sure they appear professional and not amateur. If the event you are hosting is centered around the internet, then smooth screen recordings are a great way to demonstrate various features and usage cases.

Live streaming interactive sessions

Are you looking to allow your non-online attendees to take part in your live events? Create live streaming sessions with interactive elements so that everyone is able to be a part of the experience. If you're hosting live sessions with speakers, plan to include a live poll, live Q&A, or networking events to encourage online and in-person attendees to participate.

7 Tips for Post-Event Marketing videos

The most engaging event content will live on long after the event's conclusion. Great event content from speakers, topics, and sessions have the potential to engage attendees till the next event. Event managers should aim to establish brand recognition through evergreen event content so participants will be eager to attend the next event.

You can go beyond the typical highlight of an event and let your attendees continue to be educated with these online video ideas.

Video on key learnings

Following your event, share brief snippets of information that will help participants retain the main takeaways of the event or day.

Brian Cole of Edgefactory explains the importance of creating recap videos to help your event live long after everyone has gone back home.

"After the event, we provide highlights of all that happened at the event, which includes interviews with key opinions leaders who attended the event, from sponsors, and sometimes, the team thanks people who attended," he says.

"This allows viewers to remember what they learned from the event. It also helps them remember the benefits of the event, as well as getting them excited to attend the next one," the expert says.

Brian's agent, Edgefactory, recently produced an event highlight film for 2023's Quest SKO IT operations and cybersecurity conference. The host interviews attendees, speakers as well as organizers on the reasons they're attending, their top experiences, and the lessons they've taken from the event.

Event recap video

Videos that recap remind guests of the benefits from your experience and inspire future participants to get excited.

These are also an excellent method to reuse your content from events as well as expanding your reach to social media channels. Recap videos can include a mix of testimonials as well as highlights from the event, along with plans for next year.

Lori Hall, co-founder and head of creative at multicultural marketing agency Pop'N Creative explains how an event recap video helped them amplify the reach of an event that was a one-off in collaboration with Hulu in New Orleans.

"We pitched a recap video that would guide our customers through the details of the experience. Hulu posted a recap of every day's events on their social media accounts. The idea was to get the impressions on their site and later increase these numbers." she says

"The Rink @ The Hulu Motel had a total social reach of 8.1M, amplified by our stars, celebrities and VIPs who shared their experiences on social media. The Rink at The Hulu Motel on their socials."

Audio recordings of speakers

Ever gone to a presentation and learned something fascinating but then forgot it a few days later? We've all been there. us. For attendees to apply their knowledge beyond the program, assist them through recordings of speakers available on demand.

Provide them with a link to your speaker recordings in a follow-up email a couple of days following the event. Make it easy for people to locate what they're looking to find by organizing your the recordings into chapters, and then providing the transcript in writing.

Semrush's Global Marketing Day, the company posted recordings of its keynote speakers to the site. Visitors to their site is able to view the videos for free.

Screenshot from SEMrush event on demand page

Interactive video quiz

Have your next event gamified by giving participants the chance to win prizes and bring out their competitive side through a fun video-based quiz.

The quiz could take place in the wake of a keynote presentation or after a full day of activities, or async once the event is complete.

Create personalized videos

Instead of sending out the standard email with text that sums the key points of your event make sure you send an individual video. Show your face, thank guests for their attendance and then talk about the main highlights of your event.

Training videos

80percent of folks attend virtual events for educational motives. Engage them in learning by sharing training videos immediately following the occasion. Based on the contents of the keynote speaker's sessions, you could create your own sequence of best practices as well as best practices and important takeaways.

You can also ask your presenters to design short 10 minute webcasts for training that loosely reflect the talk they gave.

Follow-up Q&A

Participants are able to send concerns prior to the Q&A session and they may also have them ask questions live.

Online course bundle

Turn your event into an online course series. It's a fantastic way to ensure your event isn't forgotten. This is also a method of getting non-attendees involved.

You can offer your course package for a single payment, or as a monthly subscription. Course videos can also generate brand awareness for your next events, and will encourage participants to sign up.

Begin creating your own instructional video tutorials today.

Video tutorials can be helpful to market your event at every point in the campaign. They're an effective way to create excitement, draw participants in as well as encourage prospective attendees to sign up. The most important thing to make effective instructional videos is to know your target audience and provide information that will entertain and instruct the audience.

Do you want to take your online event participation to the next level?

Video for event marketing instruction FAQ

What do you need to know about making a good promotional video for an event?

A good promotional video should be a teaser of your event that will create anticipation among prospective guests. It is possible to build excitement for the event's agenda by providing video walkthroughs, sneak peeks, and highlights of previous events. Make sure the promotional videos are concise and short, so that you leave viewers with a desire for to see more.                 What are the benefits of event video marketing?

Video is one of the most effective marketing methods to help people visualize the reality of the occasion. Utilize your videos for marketing to build excitement ahead of the event, engage participants, and expand impact after the event has ended.                 What factors should I be aware of when making video content for an event?

When you create a video to promote an event, you must have a clear plan. Set clear goals, whether they're raising awareness, boosting sign-ups, or involving attendees at home. To ensure that you don't overspend, create a sensible budget and stick to the plan.