The Shopify's video production process |
An effective marketing system isn't something that happens overnight.
With more than 10,000 employees located across the globe The Shopify internal team has made a tremendous commitment to create a process that allows them to provide a consistent stream of high-quality quality content. "We've spent a great deal of effort into our processes in order to make sure that we've got an organized, consistent workflow that is both beneficial to our production team as well as for our stakeholders," says Lucas Santo the Shopify's Senior Creative Lead of Brand & Audience.
To find out what the Shopify team is implementing their new production methods, we asked them to take us deep into one of their latest customers' campaigns using Yardbird.
Check out the show's key takeaways, or catch the whole conversation on YouTube.
| Project name | "Yardbird has streamlined its showroom checkout using Shopify POS"Go" | Shopify |
| Stakeholders | Lucas Santo, Senior Creative Director of Brand and Audience Mike Gaynor Senior Motion Design Lead |
| Goals of the campaign |
Lucas and Mike required a customer with a strong application for the POS Go product, a device that is designed to remove merchants from the traditional checkout process.
Through casting the team behind Yardbird, an outdoor furniture company, Shopify was able to clearly demonstrate the benefits that come with this POS Go system and at the same time, tell the classic story of a customer. |
| Goals |
- - Increase awareness about POS Make it more apparent that POS are available.
Tell a true, mid-market store story Make sure you can execute a video marketing in a seamless manner |
| Timeline | The whole campaign took 4 months, from head to bottom, in order to complete. |
| Resources |
The Shopify team implemented the innovative idea and production in-house Then, they worked together with a production firm called Timber and Frame for the shoot and post-production.
From there, the team took the final design back to the studio to finish the motion design and polish up last touches, like coloring. |
| The most important lessons |
- Invest in production
Make sure you have a good relation with your star performers Start by making your first five seconds memorable |