The Skinny on Drip Content
Content that is useful attracts users to your site. Dripping content keeps visitors on your site.
What's inside Toggle
- Why Drip Content May Be Right for Your Site
- Drip content keeps people coming back.
- Drip content helps users stay committed.
- Caution Be smart about how you drip content
- How to Set Up Drip Content on Your Site
- In Summary
Dripping content can be a method of making content available to website's users. Users are provided with bits of content or perhaps over a period of a couple of months until they can access the full library.
You can also drip specific content items, or even posts, requiring a user to browse the items in a specific order. Even requiring a user to send an email prior to getting access to more of your site could be considered content dripping.
In this post, we'll give you an overview of the reason you might want to consider using drip content on your website We'll also show how to get it set up. Let's do it!
Why Drip Content Could be the Right to Your Site
Drip content keeps people coming back.
Drip content often requires users to be more active on your site. Because they can't access all of the data at once and they have to keep coming repeatedly.
Let's suppose you create an online course. The course is designed to last 20 hours in a 5-week time period. However, someone sits down and completes the entire course in just two days. Since they're done, they no longer return to your site. That can hurt business.
If they must follow this course in time However, they'll have to come back repeatedly. This will give you more views, more opportunities to advertise, and more chances to interact with your user.
It's similar to the watering of your tomato plants with drip irrigation. Offering all the content you have for a customer is like spraying your plants with the fire hose. Though the plant receives the exact amount of water in both cases however, one that is drenched with the hose is likely to end up dying, while the one slow-watered and over time, thrives.
Drip Content helps users stay committed.
Dripping content keeps things manageable for the individual user.
For example, a user may sign up for an online class without having any notion of what they're getting into as far as understanding the content. When they've finished a few lessons and becoming bored, they could become or overwhelmed, and choose to leave.
If you drip the content over a certain duration, it offers users small-sized pieces of information to finish a particular portion. It basically sets deadlines for their completion. The small tasks that are given out over a period of time often feel less daunting than a full course. The drip of content gives students the chance to mull the information over and allows them to retain it.
If you choose to drip content by revealing new information after a user subscribes or buys a membership, it also helps to build a sense of commitment. The user will likely come back because they have put in the time or, at a minimum, the email addresses of their users, into it.
Attention Be aware of how you drip content
The downside of all this is that there will be those who'll need to take a course or go through the related material immediately. It could be that they have a specific skill they want to master or a specific information requirement in a hurry, and can't just wait for a couple of months.
There may be a project which needs to be completed in the near future or an accreditation which could prove beneficial right away. If your company could cause this to be difficult, look at a different strategy to avoid drips. This can be as simple as requiring your customer to provide an email address before they can read the rest of a blog article.
You can investigate how effective drips are for you by experimenting with different methods through your web site.
How Do I Set-Up Drip Content on Your Website
If you decide to drip content, how do you do it?
- Visit the WordPress Dashboard > > Rules.
- You can create a new rule by click "Add New".
- Under the rule, select the option Drip/Expiration..
- Check the button to enable the button for drip-feeding contents.
You'll find a menu of choices that allow content to drip. It is possible to allow your users to access new content right when they sign up for your site, on an exact date, following they purchase a product from your website, or after they subscribe to a particular service from the menu.
in Summary
Drip content can be a fantastic way to keep users wanting to return for more of the awesome products you can give your customers.
Remember:
- Drip content can help users stay focused and boost your site views.
- It can also help users to feel engaged rather than overwhelmed or bored.
- It's not everyone's cup of tea to drip content and following a timetable. Be aware of your audience and consider how you would like to drip your information.
- Content can be downloaded using the plugin similar to .
Avoid causing harm to your clients with a fire hose. Distribute the information they require to allow them--and you--to flourish.
Have you found success using the drip-content method? Do you have any other queries about when and how to drip content? Please let us know in the comments below.
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Michelle Carpenter Amy Michelle Carpenter co-owns a 3D printing business known as STEM Garage. She is a national journalist, YA editor, and professional marketer. She also instructs children in China early in the morning since she finds it enjoyable.