The TCommerce-Powered Tongue-Tied Academy to Raise Money for Charity
in Birmingham, Alabama, pediatric dentist Richard Baxter, DMD, MS is able to assist dentists to treat and detect lips and tongue tie.
The journey was triggered by having twin daughters in 2014, culminated into the birth of Tongue-Tied Academy. A platform that aims to solve a problem that is often ignored and not recognized.
Since launching the course in 2020, there have been more than 1,500 learners enroll and has given all of the profits to local and international charities.
The writer explains how he created the online course company, and how TCommerce helped to boost the company's success.
Skip ahead:
- He found his niche
- He joined to
- He made it easier to complete the checkout process using TCommerce.
- He sparked an impact on the foundation
- He released different versions of his class
- He created a simple customer journey
- He defined success for his own purposes.
He found his niche
As his daughters were infants at the age of babies and he was noticing they were tied to their tongues and that was affecting the ability of nursing. When he found a dentist that was able to perform laser treatments on their tongues kids, they were able to enjoy a much more relaxed nap. "The dentist advised me to watch for tongue ties in young children as it's more prevalent than we believe. Around one out of four children possess one," Baxter tells .
Then, people started asking his opinions on the tongue and lips tie. For more details and much more, he dug into each course and publication on the topic but realized that there were not many resources that were available. After that, he was able to apply the tongue tie using lasers. After assisting patients and addressing the mom's questions and he decided to write blog posts about it. In the years that followed, more and more clients approached him to ask for his advice and eventually he decided to create and release a book, Tongue Tied, in 2018. "People have gone through the book and were interested in learning more," Baxter says. Baxter.
He decided that the next task was to construct an online school on . When the dental clinic was shut down due to the outbreak, the dentist had written the script, which included more than 200 pages. The dentist then hired a film crew to film the flagship course of 25 hours during the time that his office was closed.
He signed up with
One of the primary factors that has contributed to the success for Tongue-Tied Academie is the partnership it enjoys in providing an integrated platform to deliver classes.
"What's amazing is the capability to organize the course into lessons or modules." Baxter shares.
The author could present his material in small pieces, and also add tests at the conclusion of each lesson. Furthermore, he could add chapters of his book into the software. "I find it beneficial to incorporate different information to the lessons and not just videos" the author explains.
He's a frequent user of the feature that allows him to generate an automatic accreditation for students. "I needn't do all that much within a day, aside from answering the questions in discussions since everything is completely automatic," he says.
The process of making a purchase was made simpler by TCommerce
Moving to TCommerce from Stripe has proved to be a significant aid in enhancing the shopping experience for students at Tongue-Tied Academy. Baxter believes that using TCommerce has led to him losing sales. Since he stepped away from Stripe integration to streamline the process the checkout process has been made easier, as per Baxter.
Support for a variety of payment options such as Apple Pay and Google Pay, Baxter says that TCommerce allows transactions to be seamless, which enables access and ease of use for customers all over the world.
"You are now able to simply press an icon, and then make use of your face ID, and buy a course" Baxter says. Baxter. "It's much simpler than having to enter all your data into a ."
"I don't even consider this, because it's so easy," he says. " Payments manages everything for me And then, the cash appears in the bank account of the bank. ."
In the hopes of launching an upgraded version of his bestselling course this spring, Baxter plans on using the option of an order bump that allows purchasers to buy more courses at a discounted cost without affecting the purchasing process.
He made an impact with charity
When the funds are deposited in his bank account the banker will donate 100 percent of profits to charity.
From supporting clean water initiatives across Africa and Asia as well as assisting rehabilitation and preventing human trafficking Baxter's dedication to the community's well-being is an example of the Academy's overall purpose of providing social services. "I have no need of extra stuff," he says. "We own our house, we have cars, we're all good ."
"If I can assist the baby that couldn't feed prior to or has difficulty feed or has a hard time feeding, that makes worth the effort," he continues.
He introduced various versions of his class
Due to the variety of requirements within his audience, Baxter launched a condensed version of the course, which is tailored to professionals, such as lactation counselors and speech therapists. Its LITE Version course, priced at $495, offers an easy, yet effective examination of the subject accommodating the needs of a wider range of learners.
Each of his courses is a perpetually updated format meaning that people are able to enroll at any time that they'd wish to. "Teaching the course on the internet is as easy as it can be," He says.
In addition, the classes offer American Dental Association-approved continuing education credits. "We use an approved CE provider. This means they can use it towards the renewal of their licenses," Baxter explains.
The most popular course, however costs $2600. contents--when combined with CE certification--helps users see the ROI.
He created a straightforward customer journey
Despite his success, Baxter says that he hasn't developed any marketing plan.
The usual customer experience initiated when a person reads the book. If they decide to learn more about the subject, the book will guide users towards the Tongue-Tied Academy.
If he is a speaker at an event or conferences, typically participants are most likely to sign up. Once people are on his mailing list, they're notified via an email by MailChimp which directs people to his blog's posts.
He was the one who defined success
Baxter says success is the ability to improve his expertise. "It's not just me doing the work," Baxter states.
"We have 1500 students who have completed the program. If each of them sees at minimum one patient a day, that's far more than I'll ever be able to handle on my own. ."
Furthermore what defines successful is to educate healthcare providers, helping parents and making sure that more patients get care while utilizing the money to fund charities across the globe.
In the process of creating an online course, he recommends that creators seek out their passion. "It may be anything at all," the author declares. "And whatever that is, you are able to design the path you'd like to with it. ."
"Just take it on," Baxter encourages. "I'm not a course online guy. I'm a dentist. It's just been put up for sale, and we also had the privilege of being among the top ten courses ."
Before establishing Tongue-Tied Academy, he created two courses by himself. Each was priced at $99that about 10 people attended. "I learned a lot from this experience" the instructor says. I was able to get better quality video and developed a flagship course with Tongue-Tied Academy ."
"You may fail a couple times," he adds, "but it's an element of learning. It's impossible to prevent an error if you do not learn from the experience. ."
The HTML0 Tongue-Tied School continues to develop, thanks to an unwavering commitment to education and service and its past of altruism and empowerment can serve as an example of inspiration for aspiring educators and changemakers alike.
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