The Top Checkout Page Templates For Your Brand's Website -
The article below is a guest post written by Tony Minh Do, Marketing Manager at HubSpot.
One of the most vital parts of your store is your checkout page. Making use of a checkout page that can convert the majority of visitors to your site will assist you increase your sales. Understanding what you should track and how you can address your visitors' demands in advance can be even more effective.
That's the subject we'll be going through today. What you'll learn
What Is an Checkout Page?
The checkout page is the second final page that your customers see in their shopping journey. It's also the final stage prior to making an purchase.
The abandonment of carts and the second guessing of customers are big problems here, so you want to create a strategy to motivate customers to keep shopping.
The best way to achieve this is to reassuring customers. You can confirm the following information at the checkout screen:
- The customer's information
- Shipping details
- Billing details
- Order number for tracking
- Price and payment information
By providing that information in an easy, clear-to-read format, customers can confirm the details they require to proceed with the purchase.
In most cases, you'll want a one-page checkout so that customers are at ease. The number of pages can differ based on product type. Make sure that the submit payment button is simple to locate by the conclusion.
The reason why checkout pages should be optimized
Optimizing your checkout page helps provide a seamless checkout experience. This completes the buyer's journey and helps you continue building confidence. So, it is important to create high expectations for your clients and satisfy them.
Not doing so could be costing you sales. A typical abandonment rate for carts is roughly 69.82 percent across all industry sectors.
Additionally, research conducted by the Baymard Institute on abandoning carts found that a lot of reasons why a buyer doesn't finish their purchase are also related to the checkout process. One-third of those polled thought the checkout process was too long or complicated or difficult, while 16% stated they couldn't calculate the cost in advance prior to making a purchase.
In contrast, optimized website checkout pages provide a more efficient checkout process that is able to address customers' problems and increases the conversion rate.
It is crucial that every step of the checkout procedure is sensible and doesn't waste customer's time. In the case of a straightforward modification such as switching between separate last and first name fields on the form to a single full name field could be helpful.
You should also avoid adding strange, new fees or last-minute charges that differ from your product pages. That catches customers by surprise and prevents customers from purchasing.
Additional design elements can to improve your site's checkout pages too. Consider, for instance Do you make the most of white space? Do you have your call to action (CTA) above the fold?
In addition, does the checkout process run smoothly in mobile and desktop design?
Barilliance found that 85.65 percent of mobile shopping carts were abandoned when compared with 73.07 percent of desktop shopping carts. With more and more customers coming from mobile devices, it's important to ensure their experience is great, regardless of screen size.
In the final day, if your design isn't user-friendly, shoppers are likely to abandon their shopping carts. The simpler and attractive checkout procedure is the more likely you are to convert these visitors into buyers.
What are the KPIs to track in the process of creating a checkout page?
It is possible to see how your checkout page performs by tracking the right KPIs. While these can't always answer every question, they should help you determine what changes you can make on your checkout site or the experience for users.
However, here are some metrics that are worth keeping track of:
- The rate of abandonment for shopping carts If the rate is high, something may be wrong or unclear the checkout process. Try comparing to others in your industry in addition.
- Cost of acquisition is a measure of the efficacy of your marketing strategies. What's more troubling is that this is more than the value a customer can bring in.
- The value of the customer's life how much will an average customer pay throughout their relationship with you and your company.
- Value of the average customer's order: How much does the typical customer pay for an order.
- The average duration of the page: How long did checkout be?
5 Checkout Page Templates and Examples
After we've covered the basics of checkout pages , and the reasons it is important to improve the checkout process, we've got some of the examples below to help give you a visual picture of what you should aim for.
The checkout pages are simple, clear, and include the details that buyers require to make their purchase.
1. Photobucket
Photobucket is an online service for photo storage for users who need extra cloud-based storage. The checkout page templates are easy, and only has the fields required for completing the form.
Pricing is clear and easy for users to know what payment method they've picked and at what time their payment will be accepted. Everything can be streamlined into a few clicks, which helps reduce cart abandonment.
2. Sketch
Sketch is an UX focussed SaaS company. While most of its website has vibrant colors, videos and stunning graphics, its checkout pages are deceptively simple.
Sketch requires only the necessary information and shows prices on the bottom and top on the page for checkout. The entire page is the black and white. Only a few details like credit card logos provide some color.
3. Adobe
One of the top firms in design software, Adobe also has one of the easiest checkout pages you can complete. The pages highlight the savings you could benefit from while making it easy to figure out what the total amount is.
Payment forms are straightforward and provide a wide range of options. Additionally, Adobe has a bright blue CTA asking you to complete your purchase.
4. FreshBooks
Freshbooks Accounting software is a fun twist on the checkout page on its website. FreshBooks is a little bit brighter in hue than other brands on its website checkout pages, yet it uses it effectively.
The credit card-shaped payment form fields make for a delightful touch that is especially appropriate when it comes to a financial platform. Apart from blue, they also offer a contrasting pay-now CTA and easy-to-understand pricing.
5. HubSpot
Not to be left out last but not least HubSpot, the CRM software company. HubSpot also uses minimal colors, a simple layout with easy-to-read form. The checkout design is similar as the rest of the site and stays true to its their brand.
Pricing is clear, but if users have any questions, they can use the chat option right on the display.
What to Use For Your Online Checkout
What To Do Post-Checkout?
After having optimized your checkout page, you're now ready to work on the post-checkout procedure. That may involve the following:
Make sure to send a confirmation email
The importance of email is at each stage of marketing your product even when web-based visitors don't complete the purchase. Barilliance observed that 15.22 percent of abandoned cart emails were opened by 2021. It helped businesses to close further sales.
It is also possible to issue a confirmation email once the checkout process is complete. That way, the customer will feel confident that their purchase went through. A few email services automate sending these messages that contain all the relevant information on your checkout page.
That includes:
- Order number
- Order details
- Cost
- Name
- Other important information
Templatize Your Email
In order to save time and decrease the risk of mistakes make a set of email templates that you could reuse. They also function well with CTAs for connecting with customer support if needed and to build trust with your customers.
Offer All Communication Methods
Nothing builds trust faster than making it easy to get in touch. Include an email address for customer supportas well as a business phone number, and even consider working in a ticketing system if applicable.
It's also a great opportunity to develop some subtle upselling. It is important for customers to feel connectedto you, so include the social media channels and include the option of a newsletter signup option.
Allow Refunds or Cancellations
Allowing refunds helps improve the customer's experience, and also builds trust between the customers. If it's difficult to cancel an order customers may never wish to buy from you again.
Although it isn't easy to lose the sale but the client will surely appreciate the ease of refunds as it is a way to assure customers that they can trust you and your website to come back in the future.
Also, they'll be more likely to return because they're assured of a refund simple to process.
Give a Feedback Method
Post-checkout can be a great location to request customer feedback. After all, your brand is fresh on their minds. Design a contact page or survey which allows customers to provide feedback after important touchpoints.
These touchpoints may include times like after a sale and after the refund has been granted, or following a conversation with a customer service representative. It is possible to find out reasons why a customer decided to seek a refund or if they found the product satisfactory.
Respond to that feedback
Don't let all of these forms accumulate. Make sure all of the data you collect is safely stored. Use the feedback as well as the KPIs mentioned earlier to keep improving your overall website and the checkout features you provide.
Last Thoughts: The Top Checkout Page Templates to Use for Your Brand's Website
While a checkout page template appears simple, there's actually plenty of thought behind the details of each one. It is important to offer an instant proof of your process to your clients, however you don't want to overwhelm them.
Design trends for checkout pages have continued to move towards simplicity and make it simple for consumers to confirm their information, without getting distracted by flashy graphics. Additional features like email sign-ups and a refund policy can work, but you should try to ensure they are in sync with the other elements of the page.
