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The Ultimate Guide To Naming Your Membership Levels, and Subscription Tiers

Jul 19, 2024

Reader Disclosure

What would you think if we informed you that the right and thoughtfully designed membership levels could make a huge change in the way you run your business?

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It is possible.

However, you may have known that already.

Here's why getting these names right is so important:

  1. It provides Clarity: Clear and precise names let potential users understand the tiers and what they offers in a glance. If they know what they're getting and what they're getting, it's much easier to choose the tier that fits their needs best.
  1. The name reflects your brand The names of your tiers must be in line with your company's voice and personality. If your names reflect your branding and reflect your brand, they create a professional, cohesive image that your customers are able to believe in.
  1. It Makes You Stand Different In a highly competitive market, original and innovative names can help your tiers make an impression. Names that are memorable grab people's focus and help makes your options for membership more distinctive.
  1. It boosts sign-ups In the end, good names in the tiers can lead to greater signing-ups. When users feel a sense of connection to the names and understand the benefits, they're more likely to subscribe.

Naming your membership levels the right way helps you clearly convey your message to the people who are interested, build your branding, and bring in more members. Therefore, it's worthwhile taking the time to come up with names that are effective for your business.

The Importance of Naming Your Membership Levels in an eloquent and appealing manner

Names that are appealing and clear do more than just label your tiers; they tell your potential members about what they can expect and what they can expect to get enthusiastic.

A name that is good can make the difference between someone who is sign up for a membership or shifting to a different company.

watch >> how to create memberships (plus an overview and setup)

Naming Your Membership Levels in an simple manner can increase customer Understanding

Using simple and clear names for your membership levels and levels of subscription is vital to aiding potential members in understanding the differences between each option.

When users understand what the different levels of service offer and what each tier offers, they are able to make educated decisions without feeling overwhelmed or confused.

Consider the distinction between complex names and plain names. A good example is the fitness website:

  • overly complex names: "Platinum Ultimate Workout Package" as well as "Silver Essential Fitness Plan"
  • Straightforward Titles: "All-Inclusive Fitness" or "Premium Workout"

Simple names instantly inform prospective members what to expect, making the decision process smoother and faster.

Appealing Membership Level Names Help Increase Engagement and Sign-Ups

Appealing names do more than only inform. They also draw potential members and subscribers by making each tier sound enticing and valuable.

A tier with a name that is well-known can generate curiosity and enthusiasm, which can encourage users to sign up.

Reflecting the Benefits and Values of each Tier in your Membership Level Names

When it comes time to name your membership tiers It's about showing off what makes each level special.

A good name can draw attention to specific benefits and advantages for each tier, making it clear to new members what they're getting for their money.

Let's explore how you can make names that are distinctive and make your offerings appealing!

Strategies for Communicating the Value of Your Membership levels

Embedding perceived value in your tier names is essential in order to make every option appealing and worth your time.

Here are a few strategies that can help you get this accomplished:

  1. Make use of descriptive words:Incorporate adjectives that highlight the positive aspects of each tier. For instance, words like "Premium," "Exclusive," "Elite," and "Advanced" can convey a higher quality of service or feature.
  1. Reflect Features Unique to Itself: If a tier provides unique services, make sure you mention these features. A name like "On-Demand Courses" versus "Live Webinars" can clearly differentiate between different types of delivery methods.

How To Create Hierarchical Clarity in Naming Your Membership Levels

A logical progression of your tier names helps users to appreciate the benefits as they move up the ladder.

These suggestions below can help to establish clarity in hierarchy:

  1. Start Basic: Begin with the simplest tier which offers essential features, using names such as "Basic," "Starter," or "Essential."
  1. Indicate Progression Make use of names that suggest an upgrade or enhancement, such as "Plus," "Pro," "Advanced," or "Ultimate." This indicates a step up in value and benefits.
  1. Avoid Common Pitfalls Be sure names aren't in any way confusing or misleading. For example, avoid using terms like "Deluxe" to describe a mid-tier alternative if the top level is referred to as "Standard." These inconsistencies can confuse potential members about the actual importance of each tier.

 Examples of Tiered Naming using Clear Value Indication:

  •   Streaming Service  :
  • Basic Streaming
  • HD Streaming
  • 4K Streaming
  •   Fitness Membership  :
  • Basic Workout
  • Advanced Fitness
  • Elite Training
  •   Software Subscription  :
  • Starter Plan
  • Professional Plan
  • Enterprise Plan

These examples clearly show the progression of beginning with the basic and ending with the most advanced and make it simple for the customer to grasp how value increases.

In highlighting the importance and benefits of your plans in the names of your tiers by highlighting the value and benefits in your tier names, you can make your offers more appealing and help new members to see the tangible benefits they will enjoy, which will encourage members to choose the higher-tier plan.

Tips for Creating memorable and brand-aligned Names for Membership Levels

Tips to naming your membership levels

Memorable and brand-aligned names help your membership levels stand out making it easier for potential members to remember and choose the one that's right for them.

We'll look at some ways to create names that are not just attractive and distinctive, but are also perfect for your business.

  • The name of your tier should reflect the brand you represent If the brand you are promoting is professional and formal the names of your tiers should follow suit. If your company is fun and quirky, your names can be more playful. For instance, a tech company might use "Developer" and "Enterprise," while a fitness brand might go with "FitStarter" as well as "ProFitness."
  • Make use of brand-specific terms Choose terms that are specific to your brand. For example, a cooking subscription service might utilize "Home Chef," "Gourmet," and "MasterChef" in order to connect with the people who subscribe.
  • Keep Consistent With Your the Brand Strategy Create a plan to ensure that the names for your tiers fit in your overall branding plan. Consistent naming helps build a solid brand image that your customers are able to identify and believe in.

In aligning your name for tier to your branding identity, keeping them simple but memorable, and adding some creativity, you can create names that attract and engage customers while reinforcing the image of your company and its values.

Example of Successful Subscription Tier Names derived from Various Industries

Are you looking for ideas to name your membership levels? The best ideas often come from seeing what's already working in the real world.

When you look at the names of successful tiers from various industries You can gain the impression of what connects with customers and why.

These illustrations can in the development of your ideas as well as determine your own name strategy.

Successful Subscription Tier Experiment in the SaaS Industry

In the SaaS (Software as an Service) industry, name tiers often indicate the level of service and features available.

Slack Pricing

The Slack strategy employs simple names that show the evolution of features and services. "Free" provides basic access and "Free" provides basic access, while "Pro," "Business+," and "Enterprise Grid" provide more capabilities and support that cater to the different needs of businesses.

Successful Subscription Tier Example within the Media Industry

Subscriptions to entertainment and media typically use tier names that reflect the accessibility of content and features that are premium.

An excellent example of this is Netflix:

Netflix Pricing Plan

Netflix's tier names are clear and easy to understand, denoting the service's level. "Mobile" is suitable for people who would rather watch from their phone only "Basic" offers basic access, "Standard" offers a greater amount of features, while "Premium" offers the most enjoyable service with the greatest options. The app also includes videos of each level that clearly outlines the benefits the customer will get.

Successful Subscription Tier Experiment within the Ecommerce and Retail Industry

In the ecommerce and retail sector, membership programs typically employ tier names to focus on loyalty of customers as well as exclusive benefits.

We'll take a closer look at Amazon's strategy:

Amazon Prime benefits example

Amazon has simple, yet effective names. "Prime" is synonymous with benefits that are exclusive and speedy delivery.

Quick Recap

As of now, we've discovered that appealing and clear names are essential for helping potential members to understand the difference between the different tiers.

Additionally, we have explained highlighting the benefits and value from each tier using specific adjectives, and by highlighting the most important aspects ensures clarity while highlighting what makes each level special.

Don't also forget that for your business to be easily remembered, you should use well-known and memorable names that match your brand's personality,

Lastly, we shared some examples of businesses that are successful in the SaaS, media, and e-commerce industries that can inspire your business's name as a tier.

The following decision is up to you, look at your current tier names and follow the suggestions that are discussed in this post.

We look forward to reading your thoughts, stories and questions in the comments below.

Sarah O       Sarah loves de-stressing the technical aspects of web-based sites, plugins and digital marketing. As a Content Writer at Member Press, she has an eye for creating interesting and useful written content. Sarah has a significant role in helping users become educated and empowered with the full power of Member Press plugins. With a mix of expertise in technology and a creative flare her goal is to ensure that each piece of content not only informs but also inspires. While she is not writing, she enjoys exploring the newest developments in technology and marketing, always seeking new ways to enhance the user experience.