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The way instructional videos can be a game changer for events

Jul 1, 2023

It's becoming harder and harder to convince participants to come to your events either in person or on the internet. If promotions on landing pages or email and posts on social media don't encourage attendees to register at the number you're looking to achieve, it could be the time to think about methods to make use of video content to inspire enthusiasm and enthusiasm for your event.

Video tutorials will help attendees to comprehend the significance of the event. Instead of a web page with a few paragraphs explaining the details of your event, you can send an entertaining video to the intended audience. This can entice people to learn more about topics that are going be featured at the event, tease venue details, answer common questions, and lastly, showcase the worth of your event through visually compelling storytelling.

While generating early demand for your event can be difficult, it can be harder to maintain interest after your event is going live. Virtual events have a an absence rate of 35 percent. To encourage people to log to the virtual event, you'll need an effective strategy for marketing which entices participants, educates that they are being informed, and encourages participants.

In this blog, we'll share ideas and instructional videos to aid you in creating event marketing strategies that will leave you feeling happy.

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What is an instructional film?

Five ideas for preparing your event's instructional videos

Videos for events prior to the event can set expectations for guests, as well as hypnotize to the audience and make the event easier to get to. In addition, 47% of marketers think that engaging content as one of the most effective methods of getting leads.

Looking for inspiration to start getting people excited about the next event? Here are 5 suggestions for ways to build excitement with the aid of instructional videos prior to your gathering.

The walkthrough tour will show the location of the event.

Your pre-event instructional videos should create excitement. An overview of the location for your event video is an excellent way to excite attendees about what's coming up. Additionally, it can serve as a means for those who don't attend to get enticed to join.

Brian Cole, the founder and chief executive officer of the creative production firm edgefactory claims that videos of walksthroughs for events are an integral part of an application designed for helping people get ready for their trip.

"This video might include photos of the place where the event is taking place to make people want to go and also some key points that will educate and inspire participants, as well as an invitation to join the event," he says.

"Then we create additional videos, such as explanation videos about the process of registering, how to download and join an event application as well as a listing of the top 5 items you should know prior to attending the event."

The London-based conference for marketing Atomicon has released advertising that provides visitors with a a taste of the setting, the atmosphere and the various occasions. There's also a final invitation to take action in order to increase the sales.

Live FAQ

Do you find yourself constantly getting similar inquiries about your event? Create a live FAQ to allow people to submit inquiries at any point at any time in real-time. Provide details on what attendees can expect to encounter at the event. Also, provide the reason why they should go, as well as when the event starts.

It's simple to produce an engaging and entertaining Q&A-style video. After recording your session, you are able to modify your video, incorporate the video to a template can be customized, and then upload them to your preferred channel.

Screen recording of walkthrough program

Interactive maps

You must inform guests where they can find the stage for keynote speakers? or what is the location where the celebration following the event will be held?

If you're planning a large event that involves people, an interactive map can help attendees get their bearings prior to arriving on the site.

Video infographic

The infographic will help you understand the daily schedule.

Event organizers could make use of animations to show the ways they could choose to reserve different events. Use an infographic to explain why the event is being held.

4 ideas to live-stream your event videos for tutorials

The planning process for the event can be fraught with some unpredictability. The online registration process is only just two or three clicks, so registration can be a bit difficult to verify. Many people might have signed up for the upcoming conference online however, it's not a assurance of attendance until time of kickoff and when you log in.

How are you doing to make sure your guests remain engaged after having been within the virtual space that you've created for your event?

Marketers must entice conference attendees' attention by demonstrating that the conference's purpose will not only be a place to gain knowledge, but also the chance to interact in conversation with presenters and making connections with others.

Make sure you keep your on-line and in-person participants engaged during your gathering with these helpful videos.

Demos

Demonstration videos are the right option when you need to show a product's capabilities through action. They typically make use of the original footage of the product's features through testing and unboxings or explaining how to make use of the capabilities that the product offers.

Within the framework of the event, demonstration videos can be presented in the course of a keynote, or even as an ad-break.

Tutorial

When it comes to the gathering, guests could present a recorded tutorial video. The tutorial video is intended to help attendees learn an upcoming skill such as how to utilize a certain function of the application.

Or, it could be a masterclass in which someone can explain the strategy they employed to get an exact result.

Screen capture a tutorial video

Screen recordings are becoming increasingly popular element of advertising campaigns. In 2022, 57% of the marketers who use video made film screens that were recorded.

There's no need to be surprised that they're a simple way to show instead of educating viewers. Editing should be done efficiently so that they appear professional, not amateur. If the event you are hosting is focused around technology for online use, slick screen recordings can help demonstrate different features and use cases.

Live streaming interactive sessions

Are you looking to allow your guests who are not from your organization to join your live streaming event? Set up live streaming interactive sessions that allow everyone to participate in the event. If you're planning to host an event which includes speakers it is recommended to include polls that are live as well as live Q&A gatherings to invite participants online as well as in-person to take part.

7 ideas for marketing post-event videos

The most memorable event-related information will be relevant long after the event's conclusion. The best event-related content produced by presenters, topics or even sessions are able to engage participants until the next event. Event marketers should strive to build brand loyalty with identical event content that is always pertinent to the event, so that guests are eager to return for the next one.

More than a typical highlight of your event video to aid your viewers to expand by using these ideas for online videos.

Key Learnings Video

After your event, you can share small snippets to help your guests remember the key takeaways from the event or day.

Brian Cole of Edgefactory explains why it is important to create video recaps to allow an event live on for quite a while when everyone has gone the homecoming.

"After the ceremony, we offer an overview of the events taking place at the event, including interviews with people who have an opinion at the event, as well as sponsors or sometimes the event team thanks attendees," he says.

"This aids the attendees in keeping their lessons learned during the show. It also helps them remember what they learned and also makes them enthusiastic about attending the next event" He says.

Brian's agent, Edgefactory, recently produced an enthralling video to promote the 2023 Quest SKO IT operations as well as the cybersecurity conference. In the video, the host talks to participants, speakers, and participants about why they're attending the conference, as well as their principal lessons they've learned from the conference and their experiences from the experience.

Event recap video

Video recaps remind people of the things they learned from the event, and inspire future participants to get excited.

They are also a great way of reusing the content of your event and expanding the reach of your event across different social media platforms. Recap videos could include different types of content, such as testimonials or highlights from the event as well as plans for the coming year.

Lori Hall, co-founder and director of creativity at the Multicultural Marketing Agency Pop'N Creative explains how a video recap of a particular event has helped them amplify the reach of an event which was a one-off in partnership in partnership with Hulu and Hulu. New Orleans.

"We pitched a recap video to guide customers through all aspects of their journey. Hulu posted a daily summary of each day's news on their social media accounts. It was designed to increase online impressions before enhancing the amount of views," she says

"The Rink at The Hulu Motel had a social reach total of 8.1M which was amplified through our influencers, celebrity talent & VIPs who shared their experiences during their time at The Rink in The Hulu Motel on their networks."

Audio recordings of speakers

Have you ever attended a lecture where you were taught some interesting information, only to forget it after a while? We've had it all. us. We will help participants apply their knowledge beyond the program help them by providing audio recordings of speakers available on demand.

Provide a link to your recordings of your speakers via an email a within a few days of the event. It will be simple for them to determine the information they're seeking by dividing the recordings into chapters, and then giving a transcript in writing.

After Semrush's Global Marketing Day, the brand shared recordings from its key speakers on its website. Anybody who goes to their website has access to the videos at no cost.

Screenshot from SEMrush event on demand page

Interactive video quiz

Make your event more fun and allow participants to win prizes and let loose their competitive side by playing games that are interactive.

The event could occur after a keynote speech or after a full program of events or it could happen async after the event is over.

Create personalized videos

Instead of sending an ordinary text-based email that summarizes the main points of the event, send your own video. Display your face, express gratitude to participants for attending and discuss your main highlights of your event.

Training videos

The majority of attendees attend virtual events for educational reasons. Encourage them to learn by sharing instructional videos following the event. Based on the content of the presentations by your keynote speakers it is possible to create your own set of best methods to aid you in the implementation of the best practices and provide crucial learnings.

You can also have your speakers create short, 10-minute webcasts for instruction that are loosely based on their talk.

Follow-up Q&A

Participants can send questions before the Q&A sessions and may also directly ask questions during the live Q&A session.

Online course bundle

Your event should be an online class series. It's a fantastic method to ensure that your event isn't misplaced. Also, it's a means to make sure that people not taking part in your event to be involved.

Offer your course bundle in one lump sum payment or a subscription. The course video will create the brand's name for future activities and help to encourage registrations.

Create your own instructional videos now.

Video tutorials can be helpful to promote your event throughout every step of your advertising campaign. They can help you create hype, engage attendees and also invite potential attendees to sign up. The primary thing you need to do in order to create efficient instructional videos is to comprehend the audience you intend to reach and then provide videos that amuse and educate the audience.

Do you want to elevate your event's online involvement to new levels?

Instruction video for marketing events FAQ

How can you create an excellent promotional video to promote an celebration?

A good promotional video should serve as a preview of the event and inspire participants. One of the best ways to generate enthusiasm is to highlight the agenda of the event by offering video walkthroughs, sneak peeks and events that have been highlighted. Be sure that the promotional videos are concise and straightforward, so the viewers will be wanting to know more. What are the benefits of marketing events with video?

Video is one of the most effective strategies to let attendees visualize your occasion. Use the power of video in order to build excitement prior the event, encourage attendees, and increase your impact once the event has been finished. What factors should you be aware of when making videos to promote events?

If you're considering making films to advertise an occasion, it is essential to prepare an outline. Set clear goals for the event, be it increasing awareness, encouraging registrations or inviting guests at home. In order to avoid spending too much, establish your budget in the correct way and stick to the plan.

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