The ways video professionals are using AI for video creation
As my AI chatbot, which I trained to understand Bob Dylan lyrics says, "The times they are a-changin'."
While AI-Bob may not be exclusively discussing how artificial intelligence has fundamentally changed the way that film and video professionals concept film, create, or even edit their videos however, it's not certain that the conversation wasn't merely a bit on his machine-learning mind.
In all likelihood, the ideas of artificial intelligence dated to the earliest days of science fiction literature. We've known this future has been in the making for quite a while.
Yet, even with some prescience, nobody really thought of AI to hit the industry at such speed. Innovative AI tools are systematically changing how videos are crafted, and new AI capabilities have made workflows quicker and more automatized.
If you're looking to understand how you can leverage AI in your videos and -you guessed it to keep pace with these changing times We've got you covered with the tips and tricks in the following article.
The story of AI in film and video production
From the very first screen portrayal of AI in the movie "Metropolis" (1927) through the iconic HAL 9000 AI character from "2001: A Space Odyssey," AI has a long history in film itself. But, as a tool for video production, AI is rather fresh to the scene.
Adobe introduced its machine learning and artificial intelligence technologies Sensei back in 2017, along with a variety of other film and video tech brands have been experimenting with ways in which artificial intelligence could be used to speed up different production and editing processes for the past 10 years.
However, for the most part, AI was not a major part of many workflows for production until the past couple of years. And even then most uses are limited to preparation as well as transcriptions and the planning process -- which is still one of the most effective ways you can streamline your projects with AI.
AI to help with the pre-production
If we're discussing AI and its usefulness today (as opposed to the possibilities that it holds for the future) The majority of the new breakthroughs in recent times have focused on writing and text. In the wake of ChatGPT changing the game by introducing large-scale Chatbots with language models and features, we've witnessed that AI is capable in understanding text and creating it and even speech.
This is why the majority of the ways AI is incorporated into many different creative projects -- and in particular in the realm of video is by providing automation for various tasks that require text, such as transcription as well as subtitles.
Beginning with Rev AI from Rev AI to Otter to Otter, there's numerous tools coming out that can be capable of taking long clips of video or audio and using AI to quickly and accurately translate them into text that an editor to work with.
And, even more importantly, with newly added text-based editing capabilities to editing software for video like Premiere Pro and DaVinci Resolve editors of video have the ability to read these transcriptions and edit them through text. These changes will eventually be transformed into video.
All of these are excellent instruments for preparing your production You can also use AI chatbots like ChatGPT to help with all manner of scripting, shot listing as well as production schedules or even generating imaginative titles and descriptions for your videos as well.
Here are our top three pre-production AI software tools:
AI for manufacturing
Now, moving into the exciting stuff. Even though AI has mostly been limited to post-production as well as pre-production, so far, there are numerous ways the way that AI -specifically generative AI -- can be employed to assist in video production.
In a look at generative AI particularly, AI apps like Runway and Pika have begun breaking into video creation based upon texts, images or video-related instructions. Although they may appear a bit dated and cartoonish today, if you use the correct prompts and style, they have the potential to produce photorealistic generation- and probably sooner than you think.
Still, for tools available in the present, your most effective options in using AI in your existing projects could be using AI to bring depth and dynamism to your video in addition to helping streamlining your production processes while working on location.
Also, with AI and the number of potential generative options that are accessible to you during editing it is possible to shoot faster and with more freedom knowing you will always have the option of using AI to edit out unnecessary background effects, crew members, or other cameras or equipment.
These are some AI-powered production tools that you can check out:
The impact of AI on stock photos as well as video B-roll
Before we get into post-production we must also note that, of all video industry, AI is going to potentially revolutionize stock imagery as well as B-roll to the greatest extent. By incorporating AI and video editors, they will eventually be able to prompt and meet all sorts of specific and niche needs for stock photo or video.
However, as we're rapidly discovering more about AI and its usage and rights, there are many questions that need to be asked about where AI apps get their videos, images, and other data to meet their machine learning needs.
As an example, a class action lawsuit has been filed recently on behalf of Stability AI, DeviantArt, as well as Midjourney due to their use of Stable Diffusion on behalf of many artists who claim that the AI tech makes use of millions, and perhaps billions of copies.
We're entering an interesting age when stock images and video will become much more customizable, but also a lot more important for sourcing genuine AI generation, and not unlicensed (and possibly illegal) photos or footage which are based on other artist's (or companies') work.
AI for post-production
Moving on to post-production We're starting to realize the true power of AI, and how revolutionary it could affect the field. As we covered earlier that generative AI is a particular area of interest and is set to be the killer innovation of the coming decade in video editing.
The days of re-shoots and the necessity to return and edit frame-by-frame a shot to remove a character or change an image. The new generative fill tools available in Premiere Pro and similar AI-powered capabilities are coming to every one of the leading video editing apps and tools.
There is also text-based editing where editors can use AI to fully transcribe their video clips, before making modifications to the text in an option to smooth interviews (no anymore "ums" as well as "ahs") or entirely create new images or future scenes.
With AI tools making its way into all types of post-production solutions like color correction and editing, 3D modeling and even the generative AI to build alternative camera angles, AI is beginning to transform editing video into a completely different creative technique.
Top 3 AI Production Tools:
Tips and tools to use AI to enhance video content today
We're always exploring new methods to integrate AI into our own production in order to streamline the process of creating content and help streamline workflows.
"As an editor of video I'm constantly thinking about how to keep updating our content in the coming years. I'm often shooting in rented places, not our studio. Therefore, if something changes and we want to tweak or enhance certain sound clips that are in a video, we'll have to reshoot. It's a lot of fun to consider the ways AI might be able to take our existing recordings and produce new sound clips that sound exactly the same acoustically. This could prove very beneficial for our work." Elise London, Senior content Production Manager at
For a final overview we'll go over some tricks, tips, as well as a couple of additional AI tools that can help you get up to speed with an AI-powered video production workflow.
The real power of using AI with your current initiatives will focus on optimizing and streamlining the production process from beginning to end. These tips are aimed at simplifying your work. (Read the following: Not 100% replacing yourself or your team by AI robots... yet.)
- Send the video you want to make will require an automated chatbot (like ChatGPT) to develop a basic production plan and schedule. Does it match to what you'd like? If it does, then great. However, if it differs, see if your AI plan might make it easier for you to save time or resources.
- If you're in need of creativity in your script, you can try offering AI a chance to rewrite it or spruce it up. Also, you can give your prompt to AI prior to starting. However, in case you're looking to see how much AI can help you, allow the program a chance to improve (or even give feedback) to your script.
- For concepting and storyboarding, try using an generative AI software (like Midjourney or DALL-E) to come up with concept art. You can feed these AI applications with text or images as prompts as well as see how well they could draw your camera configurations as well as camera designs.
- When you are ready to set, see if any AI apps can further streamline the production process. It never hurts to test if AI will save you cash and time by making the production time short and efficient.
- When on set, bring the concept artwork and edit it in real time. If you're receiving comments from cast and crew about potential changes You can easily input this data into your AI-powered generative AI tools and tweak your design elements and production designs as you are still in the scene.
- After wrapping the production process, you can use the AI tool like Rev AI or Otter to transcribe your footage. It could be extremely helpful in your editing process, as it lets you look over transcripts instead of reviewing all of the footage (and transcriptions yourself).
- Make immediate changes and edits to your film in accordance with these transcripts. Software like Adobe's text-based editing features will help you to make these changes when you upload your videos to your NLEs.
- Create small or substantial adjustments to your videos using generative AI tools. AI apps like Runway and Stable Diffusion allow you to add graphics as well as footage that is based on text or image prompts.
- Once you've exported your videos, you'll be able to use AI text chat tools to create fresh and unique titles and descriptions for your video before making them available for upload. Test different suggestions to determine which fresh and imaginative titles and descriptions could be the best for your needs.
Keep in mind that these are only ideas and suggestions for adding AI to your video workflows today. Innovative AI tools and capabilities appear almost every minute, so keep on top of any developments or innovations that could simplify your video productions further.