The Woo Express: A New Way to Start Your Online Store Woo Express: A New method to start an online Store

Jul 1, 2023

What is Woo Express?

What exactly is Woo Express? We're glad you asked! This blog post will give the details of our most recent service and try to answer any questions you may have.

A screenshot of the Woo Express onboarding guide asking the user to describe where they are in their commerce journey.

The fastest way to open the store using

Two Woo Express choices based upon what you require

We'll go over the specifics below, but the first important thing to remember is that Woo Express is a subscription choice that lets the user to work on your store immediately, comes bundled with a set of essential extensions, it is operated by WordPress.com.

The best of both SaaS and Open Source

Woo launched this offering due to the fact that it provides the ideal combination of an A - or B-type choice software as a services (SaaS) or an open source, standalone application. SaaS options are your subscription sites, such as Shopify as well as Wix. Options that are open-source, such as WordPress with , are completely free for you to utilize and are yours to own.

Woo Express is fundamentally open source, but can be managed as if it was an SaaS solution, which means it is possible to manage your site by subscription directly by .

The benefits of open-source software

This also means that businesses are able to create portable backups and then use the backup to move their site to a new host in the event that they decide that they don't want to use WordPress.com hosting any longer. It's still exactly the same and reduces the disruption that migration can cause.

Software that is open-source can also be safer, as its source code has been made available openly the public so that others can access, review, enhance and alter it. Since there are so many eyes looking at the software, problems are discovered and fixed much faster than other types of software. Also, we are subject to higher standards of code, since weaknesses can be discovered more quickly in code that is openly accessible by anyone in the public domain.

What's different with Woo Express

Woo Express is a version of the WordPress platform that has the most important and useful features installed and pre-configured, and it runs on the cloud infrastructure of WordPress.com, so you don't require a third party hosting package like you will with WordPress.org. Woo Express is hosted on WordPress.com as well as is bundled with registration for domain names as well.

A screenshot of the Woo Express onboarding guide that asks users to input key details about their business.

Why is Woo Express a subscription when it's no cost?

Woo Express is still the same technology as , but hosting is included. If you wanted to integrate the plug-in to your standard website, you'd have to buy hosting from a third-party provider like Bluehost. With Woo Express, the hosting is provided by us and is the basis for the cost of the subscription.

However, Woo Express is still owned by you You can also use your site backup to change to a different hosting service at any point this is difficult to do using SaaS alternatives like Shopify and Wix.

Benefits of WordPress hosting

We are extremely happy with all our hosting partners -- they help us provide 43% of our internet! However, for people with less technical skills, switching between the hosting company's site and your WordPress admin can be complicated and confusing. When you use Woo Express, that back-and-forth is eliminated: everything is managed by your WordPress administrator account. If you're a developer seeking more information on technical aspects, check out this article on our blog for developers.

Woo Express with WordPress hosting also offers optimal security features due to the inclusion of Jetpack scan. Jetpack is a sister company to Woo and WordPress, and runs on WordPress.com, too. This means that software updates to ensure security are automated and can be made as swiftly as possible.

The Woo Express free trial

How to know if Woo Express is for you

Woo Express is best for people who wish to start selling as soon as possible. It is extremely flexible and is supported by the complete WordPress ecosystem, which is also able to support the majority of websites on earth.

A screenshot of the store creation loading screen in Woo Express.

Perfect for small and medium sized firms.

Woo Express is great for companies that are just starting out, as smaller and mid-sized enterprises looking to migrate to a flexible platform.

Grow your business by using Woo Express.

Woo Express is a great choice for scaling up to a large-scale store since everything about it is flexible in terms of features and functions to security, hosting and customer support. If you're growing you will find a wealth of learning and development resources available: communities forums, WordPress-specific blog sites, Woo experts, as well as Woo support. Our third-party plugins and extensions also provide support for their products as well.

Great for test driving Woo with customers

If you create WordPress and sites and websites, the 14-day trial for Woo Express can be used to offer your customers the opportunity to try it without having the time and effort to begin design. It's easy to create an online store -- fully equipped with essential ecommerce features -- for free, and allow your customers to get to know WordPress as well as themselves.

If clients decide to go with Woo and you choose to use Woo, you'll get the price savings resulting from bundle extensions. The reasons are explained in the following article.

What's included with Woo Express

Woo Express comes with a carefully selected set of extensions which are made by and a few of our key partners. Each of the extensions has been built to work together and they are frequently updated. With Woo Express Updates happen automatically, which means you don't have to worry about maintaining and manually updating the plugins or extensions you have installed.

Priority Support

Priority support is available only to Woo Express users, and Woo users who have purchased an extension. Questions and issues will be resolved first within our support queue where you'll be able to talk with an actual person through chat or via email when you need help.

Themes for premium blocks

The Site Editor feature built into WordPress allows you to build a stunning store without editing the code. With Woo Express, which is available on WordPress.com, new stores come using the theme Tsubaki theme, a new block theme built specifically for . There are also four blocks themes available that come in a wide range of styles available to determine the one that best suits your needs.

Woo Express features and functionality

Woo Express offers a large array of functions from the beginning that will help you set up your product such as shipping, taxes and analytics, emails as well as employee accounts, just to name a few. With Woo Express, you are able to:

  • You can fine-tune the design of your website without the need for coding.
  • Create an unlimited number of products and services.
  • Provide a flat rate, local pickup, no-cost shipping and live-rate options for shipping.
  • Send automated messages to clients about abandoned carts, birthdays, and other occasions.
  • Personalize your shopping cart and your checkout experience.
  • Sell on the most popular social media platforms

Extensions included with a Woo Express subscription

One of the main distinctions between Woo Express and Woo Express is the bundle of extensions that is offered with the Woo Express subscription. Extensions provide additional functions that are purchased separately and then added to your site. Some extensions that come along with Woo Express include:

Giving more features to your Woo Express store

Paying subscribers are able to access all extensions in the Woo Marketplace, and can install any other -compatible extensions or WordPress plugins that are not available in the Marketplace.

Where is Woo Express available?

Woo Express is available everywhere WordPress.com is available.

Launch Your Woo Express store today

Yes -- it's that quick. It's easy to sign up for an account on Woo Express account now and start creating your store right away.

 Have additional questions? There are a variety of resources available to help: