TikTok is used to help promote E-commerce. Top 10 Ecommerce brands' TikTok strategies

At the beginning the process, Jones Road Beauty shared their first TikTok videos that showed off their "less is more" makeup styles. There was no expectation of how they'd perform.

The response to their message of positivity was so overwhelming that they couldn't contain themselves.

The videos that were bite-sized attracted more attention and also boosted the profits of the makeup business in the opinion of The Cody Plofker director of Ecommerce. The truth is that TikTok was a major source of two percent of the business's total income in 2020. It grew to 34% in 2022.

What is it that makes TikTok be able to achieve these impressive results?

We analyzed 10 stores online (including Jones Road) winning the competition on TikTok and examined their approach including the types of videos they're uploading and the methods they're employing to communicate with the customers.

Our findings were compiled into helpful steps so you can design efficient and high-converting TikToks which help to build the brand's reputation, increase participation and drive sales.

Ten steps backed by research to improve your TikTok game

Based on lessons gained from over 330 of the TikToks we have put together the top 11 guidelines to be following:

1.  Make sure you know which is what your clients watch 2. Create a full-funnel TikTok strategy 3. Incorporate native TikTok as well as refined and brand-named information in your strategy 4. Plan holiday campaigns in advance  
   5. Keep up-to-date with the new TikTok developments  
   6. Utilize video hooks and patterns to grab your audience's attention.  
   7. Utilize the power of green screens to tell authentic brand narratives  
   8. Integrate experts, founder-led, and employee-led videos to the mix  
   9. Have an engagement plan in place  
   10. Work with TikTok influencers in order to market the products and drive the sales

   1. Find out who and what your customers follow and

An analysis of one quarter's worth TikToks from ten brands that sell on the internet, showed one key aspect: winning with TikTok requires more than understanding of "what" is important to your clients.

Instead, it is better to focus on these:

• What questions for your buyer's prospective customers are they
• They're reacting to trends
• Hashtags that people are looking up (or they're actively seeking)
• They're adhering to and following they're following the TikTok creators that they're also

Tools like Sparktoro can help you with this.

Another idea is to type a word which is pertinent to the business's requirements in the TikTok search box and go through all relevant hashtags which pop up. If you read the posts posted by users on TikToks with hashtags, you will be able to find out what your customers' likes and dislikes using the app.

Find out more about Ruggable, a company that manufactures, washable rugs. Ruggable's TlikToks prove how they understand their customers quite thoroughly. This clip on the western-themed decor of cowgirls in particular, demonstrates how the team's analysis of current trends is used through the platform is used to provide current interior design tips:

   2. Create a complete funnel approach for uploading video to TikTok

We've tested the online businesses that test have videos that are divided up into funnel stage that is essential to the TikTok branding. You'll find:

• Top funnel educational or entertainment video
• Middle-funnel material that addresses concerns regarding concerns of customers who live on the fence.
• Videos coming from the bottom of the funnel that announce sales and revenue

Different types of videos let you meet people who are unaware or have concerns and would like to purchase.
 
  Here are some examples:

videos that educate on subjects pertinent to your target market and your point of differentiation

AG1 is the brand name used for nutrition supplements that help digestion, AG1 (formerly Athletic Greens) gives health tips and top-quality information.

The business of house decoration, Lulu and Georgia, created the series of 10 design ideas we rely on to draw at new customers, and to inform their fans:

    Source

HTML0The necessity to be aware of the products leads to content that is based on series

The hashtag #streetinterview has 7.7B users on TikTok and this shows that these type of interview inspired by series get a lot of interest from users.

There's a reason why it's a surprise that four of the 10 brands that we examined have created videos with episodic content that includes street interviews. The interviews aren't just intended to be educational in nature, but also to increase brand awareness.

AG1, for example. Note the reactions of those who've been providing sample bottles of their supplements. Video clips of reactions which are for the first time can be fun to see. They also educate viewers of the benefits of AG1 while the host explains the advantages of the drink.

Videos that answer frequently requested queries (FAQs)

When you grow the size of your TikTok followers, they're likely to post similar questions to your services in the comments. Discover the issues and make fresh TikToks in order to address them.
 
  AG1 views this as an opportunity that lies in mid-channel, since the commenters could be one steps away from buying:

   Source

Video comparison

Comparative videos can be another option to create middle-of-the-funnel material.

Magnetic lashes and press-on nails brand, Glamnetic does 'why-we're-better-than-the-competitors-videos' well:

Pay attention to how nails of different brands falling off after you wearing them during everyday tasks before them illustrating that the nails from Glamnetic do not fall off when performing similar activities.

The brands that sell e-commerce could be copied by competitors by "showing" that their products outperform other products available to persuade consumers to purchase the product at their online store.

Product behind-the-scenes (BTS)

Let your customers see how you are working on your items, or demonstrate the originality of your items with these hidden-in-the-scenes products TikToks to show mid-funnel.

The ruggable video for instance shows how they look at their rug with the most pleasant and engaging style of talking to make it clear why viewers should purchase their rug

The best way to do this is Develop brand loyalty through sharing behind-the-scenes-content like photoshoots' behind-the-scenes content and event highlights -for example, Jones Road and Lulu and Georgia are great in this.

   Product or tutorial explanations  

Another way to make potential buyers buy the product is to give explanations about your product that show various ways you can use the product.

The store for notebooks and stationery items, Notebook Therapy, creates videos to showcase the latest collection they're launching:

A natural and healthy soda company dubbed OLIPOP provides a distinct variation to these videos through offering recipes for drinks that are made using their soda (think the alcohol-based Pina Colada and mocktails). In addition, they make combo videos that mix two flavors:

Combination videos do more than increase sales but also keep loyal customers returning with ideas of new flavour combinations, and also flavor combinations to try using OLIPOP.

   discounts, launch of products, and announcements regarding restocking  

The bottom-up funnel, which includes the sales announcements, the deboxing process and launches. TikToks let users imagine how they would feel using the product.

Let's suppose you've just launched the latest edition of your collection. It is possible to promote it with an TikTok as shown in the photo below. The message will include information on the latest items. Here's an illustration

In addition, if you have numerous questions regarding when the item is replenished, be sure you make sure to post Restock video announcements.

The process doesn't have to be confusing. Take a look at this video from the firm that manufactures skincare products called Pipette Baby. The individual who made the video shows restocked products to the camera to get images, and then puts them in a basket.

Videos to attract customers who've already bought from you.

In the end the end it is possible to use TikToks to offer suggestions on how your customers can gain by the service.

In the case of clothing companies selling clothes, this could include providing methods of styling your clothes. Businesses that sell cosmetics may give skin care routines, or styles that consumers could try. In the same way, sellers of food and beverages are able to offer recipes.

OlIPOP's flavors TikToks are one of the examples of this. Another one can be used designed to help clean your product or maintenance tips for the product. For instance, this one from Ruggable to clean small marks from their rug:

   3. Incorporate native TikTok and refined content to your strategies.

9 of 10 online retail brands that were part of the study use a mixture of genuine (native videos made on the app) and professionally-produced, pre-recorded product videos that they post on their TikTok channels.

This method is ideal to keep your TikTok posting frequency because you won't have to be concerned about sharing only professional-produced videos which require the time of a group to produce.

But, the best combination for your channel depends on your product type and your video plan.

Notebook Therapy, for example has posted time-lapse videos that explain the concepts behind bullet journals along with videos that teach drawing. The best way to view them is with edited versions to allow viewers to make the most of their time.

4. Plan holiday campaigns in advance

Most of the companies we examined also offer TikTok specials for the forthcoming holidays and celebrations.

As an example an example, the health and wellness brand geared towards women Thinx collaborated with a psychiatrist for the celebration on National Stress Awareness Day (relevant to their business) to help with stress reduction techniques.

In the same vein, Glamnetic released makeup-inspired looks to celebrate Pride month:

Use a Retail marketing calendar to organize your campaigns. Make use of 3 - five TikToks to make people enthusiastic about a special holiday promotion in addition to increasing the sales.

   5. Stay informed of the latest TikTok changes to TikTok.

All ecommerce companies we studied benefit from TikTok patterns which relate to their brand.

One time, Ruggable hopped on to talk about his favorite Netflix series Queen Charlotte however with a unique twist -- posting pictures of rooms have been decorated with rug that look as if they're taken from the show that's trending:

Making videos that are trending using TikTok will allow you to show your style, personal preferences and branding. This can help improve your relationships with your followers. In addition, it can assist you in getting respect and followers because TikTok users who are following the latest trends view your posts.

Watch regularly-updated videos on the Discover tab on TikTok to find trends that people respond to. Determine if the style is a good fit for your company prior to creating a TikTok to discuss the current trend.

   6. Use video or video patterns to grab the attention of your audience.

It also revealed that most of TikToks utilized video hooks that have a compelling appeal (opening scenes) along with patterns that disrupted ( visual elements that transform in a movie that change the viewers' focus) to grab the interest of the viewers.

Take this example taken from OLIPOP where the artist gets seen with a tin-clad host:

Most likely, this Tiktok of Ruggable employs a pattern interruption, with a speaking dog promoting the sale of an item that's unique and charming. It is sure to entice viewers:

In order to include engaging hooks and pattern breaks to your TikToks Be aware of the things that can stop you while you scroll through the content in the feed (the For You page).

In time, you'll realize that engaging openings for videos tend to be a common thread such as openings are usually an interesting quote or a question that you're trying to answer. In addition, they often make reference to pop culture.

   7. Use the power created by the screen to create authentic brand tales

The effect of green screens (available in the gallery of effects, in the"Create" category) permits you to overlay the image or video that you want to overlay onto your background.

If you use it to create stunning backgrounds that are related to the topics TikTok concerns, such as the advertisement of a movie with blue oceans. You could enhance your content visually.

Use it to tell compelling stories, or to create instructions or TikToks with images or videos showing how to do.

Another possibility is to utilize the green screen effect to recycle content you've already made. Take into consideration images you have posted on YouTube as well as videos you post on Instagram or blog posts.

AG1 has created TikTok that features their social media director's talking head. The site is supported by photos as well as images from their 2022 Impact Report.

The host discussed three interesting takeaways from their research and also revealed the methods AG1 has followed to adhere to the guidelines they've set for their own organization. The video kills two birds in one shot. It educates viewers, and demonstrates AG1's brand principles.

   8. Include founder-led video clips as well as expert-led, niche-specific video clips into the mix.

Most of the companies we studied have TikToks with their founders or staff members as also experts within their niche which is an excellent way to showcase the people behind your brand, and to communicate your message to the people you want to reach.

Glamnetic, as well as Jones Road Jones Road, specifically, nail this type of video.

As an example, Glamentic achieved 1.2 million transactions with Shopify and posted an announcement on TikTok in which their CEO was able to provide the background information:

Jones Road, on the contrary, focuses on the man who founded the company for different reasons such as:

• In response to audience questions regarding their product
• Asking viewers what kind of content they'd like access to
• Additionally, it describes how the process works.

If the CEO isn't eager to make a public appearance but you are able to work with experts within the organization for creating instructional videos.

Another option is to look at the interior of members of your team on TikTok. The story behind the model who is working with Thinx could be an excellent instance:

It's also possible to create yourself and your staff's possibilities to put on a new spin using these TikToks:

   9. Set up an engagement strategy. to go into effect

For TikTok to earn three-digit revenue is essential to create a sense of community.

What is the best way to approach to accomplish this? Follow those who follow you. Not just responding to their posts however, it is about following them. Here are a few suggestions:

• Request followers to make use using your Stitch function to create TikToks in which they post their reactions to the video. Thinx even enticed its users to create these TikToks.
• You can create short TikToks using the app for you to reply to any remarks made to your own video. Videos are particularly useful in answering questions related to your service or helping clients to overcome any issues they may be experiencing. Jones Road founder, Bobbi Brown reacting to comments regarding the Miracle Balm becoming sticky, is a fantastic example.
• Host giveaways. Pipette Baby hosted one during the summer that offered sunblock (very fitting for the climate and appropriate to the time of year, isn't it? ).

   10. Collaborate with TikTok influencers to advertise offers for your products and increase sales

The majority of brands looked at collaborating with creators from niches. What are the advantages? Increased engagement and audience through increasing brand image and credibility and increasing sales.

There are many things you can accomplish in this partnership. For instance:

• Make people aware of a brand new product
• Reach a new audience
• An announcement of a sale to be held in the near future.

Try different methods using TikTok influencers and find out what gets the most response from your public. In this case, you could ask TikTok creators to make videos about unboxing or TikToks where they share their opinions regarding your products.

It is also possible to ask them to record video of TikToks that show their first reaction to the creation you've made which is an aspect SKIMS works with creators.

The summary: the most important lessons learnt, the important tasks to dos as well as reminders

Our best two learnings of this course are

Every one of the TikTok channels we examined have video strategies that are in development as well as companies that use TikToks for entertainment, education or to engage and improve sales.

Numerous brands display their own design by sharing their personal procedures, as well as spotlighting the individuals who make up their company through their TikToks. There were plenty of videos featuring founders and employees too.

If you want to begin your own journey, you must first understand what type of content potential customers like in the app, so you can develop an effective video strategy for your account. TikTok accounts.

Utilize a range of kinds of videos and make connections with your followers. Also, you can work with internal employees along with experts in your field, as well as other TikTok creators to increase your following and increase the reputation of your company.

We wish you success with TikTok

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