Top 6 Traffic Sources & Sales Channels for Websites
Organic Search
In an ideal world, everyone would find your website naturally. If they were to search on your topic the website you have created would be at the top of the list! However, how can you make it there? The best way to generate higher rankings in search is to create many keyword-rich content for your website. If it's content on your website or blog content there must be a a great deal of valuable, educational content available-especially content packed with the terms people are most likely to search.
Schedule your blog posts or create long-form content that can entice users to join your website accounts or give out email addresses. This will position yourself as an expert in your field. This will boost the rankings of your site's organic searches which will increase the number of visitors.
If you use a Content Management System (CMS), these platforms can manage and publish blogs and long-form content. WordPress remains the most popular CMS available, however, you are able to select among a range of more modern options. Like, HubSpot's free CMS is equipped with a wide range of integrated optimization tools.
Social Media
Social media is essential when you're trying to improve your traffic. There are numerous options and you shouldn't feel overwhelmed. Select the platforms your customers are most likely to engage with and focus your efforts on them.
- Twitter-- The site is used by around quarter of U.S. adults use Twitter and the number has remained pretty steady over the past couple of years. The short messages of Twitter tend to draw younger, educated, and busy technologically-minded people. That's the reason why Twitter's advertising successes are so numerous. B2B as well as SaaS firms.
- LinkedIn-- Don't just think of LinkedIn as an avenue for job advertisements. Its market - educated, upper-income professionals are those who want to be experts. They're interested in new software as well as industry developments to stay up-to-date.
- Facebook-- More than 1.2 billion users use Facebook every single day. If your software is geared towards people outside in the U.S., keep in mind that Facebook is increasing its reach across emerging countries as well as developing markets.
- YouTube-the average YouTube viewing time continues to increase. Based on Google Analytics. YouTube is a major source of entertainment for 18- to 49-year olds than any other cable service across the U.S., and people use it for an average of forty minutes using it each time which is a long time in terms of internet usage. Use YouTube for traffic sources when your application is focused on education because people watch it to educate their own self-education: how to cook, how to do home repairs, how cars work etc.
- Pinterest If your product or service is targeted at women, Pinterest should be on your list in particular if it involves anything to do with well-known pins such as clothes, decor, and cosmetics. It is overwhelmingly women who use Pinterest as its base according to Alexa, the web-based analytics tool.
Paid-for Advertising
Paid advertising, also known as pay-per click (PPC), is an affordable and simple method for directing traffic to your site. The advertiser will pay an amount that is set each time a user clicks on an advertisement. This is a simple approach to draw genuine visitors to your website.
Google AdWords is the most effective place to begin. You can sign up for free; start small and gradually increase your spending when you've become comfortable with the structure. It offers an easy-to-follow guide for newbies at Adwords.google.com.
Ecommerce businesses can email useful tips, provide informational graphics, alert people about webinars, and spark repeated purchases along the way. This is a quick and easy method to make sure that your customers stay engaged throughout the buying process, providing small nudges, and increasing the number of the number of touchpoints that keep them in the right direction for conversion.
Mobile Optimizations
Today, mobile devices are more often used to access the internet rather than desktop computers. Do you have the chance to draw in an increase in traffic to your online website isn't mobile-friendly?
Encourage customers to comment
The online marketing expert Neil Patel built his business by responding to each post on his blog, each and every comment, each time. In actual fact, he estimated that by leaving 249 comments the blog gained him 3,973 users, six leads from consulting, and a $25,000 corporate speaking contract.
