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It's clear that marketing through content is a valuable way to expand your business however you're not certain what to write about or how to write articles that truly connect with your customers. Or you're worried you don't write well enough.

There's no need to be an Pulitzer Prize winner -- you just need to know how to choose the right subjects and transform them into something helpful to your target readers. Make sure you are solving readers' problems and answering questions with simple, clear words. This doesn't need to be more formal than the writing of an online business strategy. Don't overcomplicate it.

Making a business blog that is useful will require the answers to four key questions:

• How do I choose an appropriate topic?
• When should I update my blog?
• What format should I use?
• How can I create the blog?

Let's go through each one.

 What can I do to select subjects that will benefit my clients?

In the beginning, it is important to know what your customers care about and search on the internet for information about it. After that, you'll be able to brainstorm ideas which, even though they might not be directly related to your business, will provide value and interest for your intended audience.

If you sell women's shoes and accessories, consider writing on how you can maintain your feet's comfort while travelling. If you offer web design services, consider posts about digital marketing, since your customers are likely to profit from both topics.

To develop an agenda of subjects:

• Take note of customer complaints and feedback.
• Be aware of reviews.
• Research commonly-searched keywords with tools like Google Keyword Planner as well as Ubersuggest as well as brainstorming topics that are naturally related to those keywords.
• Examine each product and write down every problem that each product can solve.
• Read what your competitors write.

Focus on covering one topic per post. It's better to provide more specific information about one topic rather than a few details about many items. Within an hour of laser-focused planning and research it's possible to come up with dozens of blog post topics.

 What is the best frequency to publish?

The more the better! If you are able to write everyday a blog post and you can, then do it. However, not many businesses can afford the time and money to post daily, so this is a better strategy If you're currently doing something try to do it a frequently.

If you have no blog posts, or haven't written since a while, set a goal to writing one per month. If you're writing one post per month, make it a point to write two. If you're determined to see outcomes as quick as you can the ideal minimum amount is four per month.

In order to keep your blogging under control, try writing posts in batches instead of using a spread approach. Don't write one post every week. Instead, compose four posts simultaneously when you're in your working zone. Then, schedule them to publish in the span of a month. Then, you can use the remainder of your time on different tasks.

 Which post format do I need to use?

Every post shouldn't be the same; variety is more interesting and will keep readers reading. These are a few common formatting choices:

 List of posts

List posts consist of lists. They're simple to read, make readers curious to know more and people love to share their lists. Examples include:

• "Six ways to organize your garage"
• "Ten strategies to save cash on your next car"
• "15 Tips for Traveling Internationally"

 How-to posts

A how-to post provides practical information in the form a guide. They usually guide readers through the steps needed to reach a goal, often by putting numbers in order.

This is a guide article that promises to show writers how to create posts that are informative. However, we could have structured this post as a list that reads, "Four Secrets to Writing Blog Posts to promote Online Stores." It's possible that the other information could be the same, but to the viewer the experience would be different.

 Questions on posts

The questions are in the headline and imply you'll answer it:

• "Are Too Many People Unsubscribing to your email list?" This implies a solution to reduce the number of subscribers who do not want to be a part.
• "Are you worried about paying too much for life Insurance?" This promises to help you reduce the cost of insurance.

Questions directly address your target audience's problems and highlight their specific needs.

 Promise posts

This type of article directly promises to benefit readers. Three types of posts previously offer that benefit. But promise posts present it directly: "Learn the Secret Muscle-Building Techniques of Elite Bodybuilders."

In general, these articles make use of a verb such as "learn" to make the claim.

 How can I create blog posts?

After you've decided on the subject and format, creating an article is fairly easy and easy, even if you don't believe you're a writer. Be aware that you're writing about subjects you are well-versed in. You're the expert. Your business is in your hands, and you understand how your products and services aid people in solving problems.

Remember: Keep to one subject per article and try to be a friendly!

This is a simple 6-step guide to writing:

 1. Research

Even if you're an expert, you should still search for other information. Somebody else could make some point or offer something you've not thought of. Confirm claims through linking to the websites which you came across these. This isn't just polite; it can make a big difference for SEO.

 2. Plan a quick outline

This shouldn't take more than a few minutes to produce and no one's going to grade on this!

The outline you create should be based on your post format. For a list post, your outline doesn't need to exceed one sentence per item. When writing posts of other types note down your key ideas and then consider if the reader is at a point to follow your stream of thought even if they only had was the outline.

 3. Draft a document -- and include subheadings

Subheadings help break up the paragraph text, and also summarize your points so that they're more readable. They also provide a place for you to include keywords that are more valuable for SEO in headings than paragraph text.

What length should your blog's post be? There is an inexplicably "correct" length to apply to all posts -- it depends on the audience you're targeting, your industry and the subject. Make sure you cover all the relevant information without going into every detail.

 4. Make a headline

Your headline must be enticing and be useful and practical. Your goal should be to make a an appealing headline that is impossible to not click.

Here are a few memorable examples:

• 7 Germ Hotspots that Require Regular Cleaning The list's name reveals how many germ hotspots there are, and also entices them to investigate.
• Are Naps Good for You? The advantages of a Daytime Snooze - The headline asks directly a common question and states the way they'll respond to it in the text.
• Guide to Bootstrap Columns: Examples, tutorials and tricks This book lets customers know what actionable items comprised -- such as examples, tutorials, as well as techniques.
• How Much Caffeine Is In Espresso And Coffee? (Hint That It's Not What You think) - Not only does this title ask a one, but it's also got an enticing teaser that will get users to click.
• Fact or legend Do music and its effects affect plant growth? - Asking whether it is factual or myth is arousing question and makes readers want to discover the answer.

 5. Upload pictures

Images can break up text to help readers see what they're taking in. They can also add humor or teach things in a new way.

You can design custom charts and graphics. You can also buy stock images, or locate an online resource that provides images for download at no cost. (Just ensure you've got the legally-enforceable rights to use them commercially!) Zapier offers a comprehensive listing of 20 free stock image resources.

 6. Finalize the post and publish

It's important to take a break before you edit your article. Draft the initial draft and take a break for a period of time. After you've finished editing your post, you'll be able to see your work more objectively and spot more errors.

As you go through the text, add your key words a couple of times as appropriate. However, you should keep your focus on clarity, readability and spelling errors that are common.

 Begin to create content

Spend some time working on your ideas, but don't be hung up on perfection. When you put in the effort consistently your efforts into marketing content will pay dividends for many years to come. Your content will attract more people and prove your skills. The first step is always the most difficult therefore... just get going!